Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 11 | 20 |
| » ad pricing | 1 | 30 |
| » ad selling | 2 | 29 |
| » ad targeting | 14 | 17 |
| » ad technologies & vendors | 13 | 18 |
| » advertainment | 3 | 28 |
| » agencies & ad departments | 5 | 26 |
| » alternative marketing | 3 | 28 |
| » best practices | 6 | 25 |
| » biz buzz | 6 | 25 |
| » broadband | 5 | 26 |
| » campaigns & creatives of note | 9 | 22 |
| » co-op marketing & partnerships | 4 | 27 |
| » computers & tech | 1 | 30 |
| » cross media | 3 | 28 |
| » demographics | 4 | 27 |
| » direct marketing | 3 | 28 |
| » domain names | 4 | 27 |
| » e-commerce | 4 | 27 |
| » email marketing | 4 | 27 |
| » entertainment | 7 | 24 |
| » healthcare | 1 | 30 |
| » How-to | 1 | 30 |
| » intrusive formats | 6 | 25 |
| » legal, government & regulation | 9 | 22 |
| » loyalty & retention | 4 | 27 |
| » major account moves | 3 | 28 |
| » major brands | 9 | 22 |
| » major players news | 8 | 23 |
| » measurement & analytics | 3 | 28 |
| » media convergence | 4 | 27 |
| » mobile marketing | 5 | 26 |
| » new and improved | 2 | 29 |
| » online ad market | 15 | 16 |
| » pearls of wisdom | 5 | 26 |
| » people | 3 | 28 |
| » personalization | 4 | 27 |
| » political parties & organizations | 2 | 29 |
| » promotions | 1 | 30 |
| » publishing | 7 | 24 |
| » research & stats | 6 | 25 |
| » rich media | 5 | 26 |
| » search engine marketing | 7 | 24 |
| » signs of doom | 3 | 28 |
| » signs of recovery | 1 | 30 |
| » signs of what's to come | 5 | 26 |
| » small business | 1 | 30 |
| » spam & anti-spam | 2 | 29 |
| » technical innovation | 2 | 29 |
| » tools & software | 11 | 20 |
| » travel | 1 | 30 |
| » user experience | 15 | 16 |
| » viral marketing & social media | 7 | 24 |
| » women | 1 | 30 |
| » worst practices | 9 | 22 |
| » Youth | 1 | 30 |
Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders
Ad Technology:
Volvo Launches China's First RTB-based Advertising
DoubleClick co-founder targets publishers with content-meets-commerce service
Publishers [...]
Posted: Tuesday, May 15th 2012
Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce
Ad Technology:
Debunking Ad-Tech Myths
Agency News:
Little Caesars Taps BFG 9000 for National Creative
Brand Takes a Tweeting
Campai [...]
Posted: Monday, May 14th 2012
Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications
Ad Technology:
Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers
Business Strategies:
Creating True Accountability for the Customer Experience
Campaig [...]
Posted: Thursday, May 10th 2012
Top News: Pepsi Resurrects Jackson | EBay/Paypal Localize | Responsys Email Tools | FB Privacy Concerns | FB IPO Figures
[...]
Posted: Friday, May 4th 2012
Top News: Google Glasses' AR hurdles | Second screens | Privacy debate heats up
Ad Technology:
Google Glasses face serious hurdles, augmented-reality experts say.
Convergence:
Social 'second screen' TV is all about the apps.
Rich Media:
YouTube founders [...]
Posted: Monday, April 9th 2012
Top News: Do Not Track tools | Apple readies iPad 3 apps | Gamers love to hate Sony
Mobile Computing:
Apple is rushing to finalize apps for onstage iPad 3 demos and commercials.
iPad retains value longer than Kindle, research finds.
Do Not Track:
Do Not Track Plus [...]
Posted: Friday, February 10th 2012
Can Groupon Change Consumers' Minds about Ad Targeting?
Consumers, judging from the numbers, love social buying sites such as Groupon. Consumer also, judging from numerous surveys, hate online behavioral tracking and ad targeting. But now that Groupon has started doing exactly that, which instinct will win out?
Oh, the wildly popular social buying site is not calling its new service behavioral targeting. Rather, Groupon refers to it as deal personalization - a feature that allows the site to send consumers deal [...]
Posted: Friday, July 30th 2010
Three Reasons Why a Brand Should Think About Pulling the Plug on Facebook
Facebook has been staring down privacy challenges, user revolts and even legal onslaughts almost since its inception. With the social network's membership heading for the 500 million mark, it would be inconceivable for a marketer that has painstakingly built its Facebook page to abandon it over yet another outcry over its privacy practices.
Or would it?
The latest revelations about Facebook's - and several other sites for that matter - practices are pretty grim from a privacy advocate's pe [...]
Posted: Friday, May 21st 2010
Hotels Go On Offensive Against Negative Reviews
Hotels are taking a particularly aggressive stance against anonymous reviews found on such sites as Yelp or Trip Advisor by actively trying to connect the data dots to identify the author.
Once the hotel has identifying information in hand it might thank the poster for the good review - perhaps with a gift basket. In the case of a negative review, it might send an email asking for either a reconsideration or a chance to readdress what was wrong with the person’s stay, [...]
Posted: Monday, May 17th 2010
Industry News & Buzz: 4/28/10
Online Ad Industry:
AOL to sell ICQ as Q1 profit slumps on ad sales.
Ad Agencies:
Traffiq launches service aimed at Latin market.
Campaigns & Creative:
DHL [...]
Posted: Wednesday, April 28th 2010
Industry Buzz & Snippets: 02/22/10
Measurement & Analytics:
Measurement is key to efficiency with online video advertising.
5 Twitter management tools you can't live without.
Campaigns:
New iPhone ads [...]
Posted: Monday, February 22nd 2010
Industry Buzz & Snippets: 01/11/10
Campaigns:
Aflac is leaving its agency and taking the duck.
NJ governor's race yielded small online spends.
Analytics:
5 tips for investing in analytics.
E-Mail Marketing: [...]
Posted: Monday, January 11th 2010
Phorm Launches Newsletter, Tackles 'Distorted Reception' of BA Space
Today UK-based behavioral ad firm Phorm launched an e-newsletter, in part to address the negative press that attached itself to the company throughout 2008.
Phorm works directly with ISPs to build profiles of user interest, based on their overall web surfing behavior, and serve relevant ads to them across participating websites. Early last year, privacy advocates attacked the firm [...]
Posted: Monday, March 16th 2009
Google Toys with Behavioral Advertising, Keeps Users Apprised
Today Google will unveil revised privacy measures that give users more control over behavioral targeting.
When Google serves banner ads on publishers' sites, ads will feature links that explain how and why they were served. Clicking through will lead to information about its behavioral advertising program -- which terraces consumers based on interests in goods or services, reports MediaPost.
The pro [...]
Posted: Wednesday, March 11th 2009
ixquick Ceases User Data Storage
Search engine/phone directory ixquick has announced it will no longer record user IP addresses in connection with their searches.
In July 2007, when concerns about search engines and privacy were high, ixquick stated its commitment to purge such data within 48 hours. The average amount of time a search engine stored user information was about 18 months.
Last month, Yahoo a [...]
Posted: Wednesday, January 28th 2009
AmEx, eBay, IBM Most Trusted for Privacy
American Express, eBay and IBM were rated the top three most trusted companies for privacy in '08, at a time when identity theft is top-of-mind and consumers are more concerned than ever about losing control of personal information, according to annual rankings from Ponemon Institute and [...]
Posted: Tuesday, December 23rd 2008
Facebook Slips into Private Stratosphere of BlackBerry Users
Despite its recent privacy burn over the Beacon, Facebook is flirting yet again with the patience of its users. The site is currently testing a system that slips links to its mobile application onto smartphones -- without the permission of users.
At present, only BlackBerry customers on the T-Mobile network are affected.
Spokeswoman Kara Walker for T-Mobile explained the icon is "not [...]
Posted: Wednesday, December 26th 2007
Facebook Puts Muzzle on Unruly Beacon
Bowing to user protests organized mainly by MoveOn.org, as well as a lukewarm reception from marketers, Facebook has put the Beacon on a short leash.
The Beacon reveals items people have purchased from partner sites, including Fandango, Overstock and Blockbuster. News of the purchases appear on friends' News Feeds.
Users may choose to opt out of the Beacon feature, but many plea [...]
Posted: Monday, December 3rd 2007
Industry Buzz and Snippets: 11/29/07
Biz Buzz
Former IAB GM Sheryl Draizen -- now Sheryl Daija -- has launched The Power of Peace, a new online network devoted to activist causes. The first such issue being tackled is pointing holiday shoppers to items not made in China.
Rumors that News Corp. is buying professional social network LinkedIn appear [...]
Posted: Thursday, November 29th 2007
Microsoft Introduces Health Records Site
While Microsoft and Google have both expressed interest in building online resources for "cyberchondriacs," Microsoft has beat Google to the punch with the debut of an online offering that maintains personal health records, [...]
Posted: Friday, October 5th 2007