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Apple Designer Regrets | Mobile "Crushes" Facebook? | IBM Distrusts Siri

Business Strategies: Apple designer 'winces' over some past product choices Campaigns of Note: LG Electronics USA Debuts 'Only LG' Ad Campaign Customer Experience: Three Myths abou  [...]
Posted: Friday, May 25th 2012

Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications

Ad Technology: Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers Business Strategies: Creating True Accountability for the Customer Experience Campaig  [...]
Posted: Thursday, May 10th 2012

Top Industry News for 9-23-10: Facebook puts up friends for sale

Social Media: Facebook friends for sale as advertising seeks clicking cliques. Facebook said to be working on phones with INQ for AT&T. LinkedIn to   [...]
Posted: Thursday, September 23rd 2010

Top Industry News for 8-18-10: Apple receiving 55% of mobile ad hits

Mobile Marketing: Apple still gets 55% of mobile ad hits. Hulu serving three times as many video ads as YouTube. Report says Apple to launch 7-inch iPad by Christmas. Social Media:  [...]
Posted: Wednesday, August 18th 2010

Can Groupon Change Consumers' Minds about Ad Targeting?

Consumers, judging from the numbers, love social buying sites such as Groupon. Consumer also, judging from numerous surveys, hate online behavioral tracking and ad targeting. But now that Groupon has started doing exactly that, which instinct will win out? Oh, the wildly popular social buying site is not calling its new service behavioral targeting. Rather, Groupon refers to it as deal personalization - a feature that allows the site to send consumers deal  [...]
Posted: Friday, July 30th 2010

Should - or Would - Consumers Pay for Privacy?

Comments made by venture capitalist Fred Wilson at the Geoloco conference in San Francisco this week  have prompted a debate about the future of privacy as social networking becomes ever more entrenched in everyday life. The firms that are best suited to give consumers what they want in terms of settings, controls, etc, are the start ups that haven't begun operating yet, he said. Then Wilson dropped an eye-brow   [...]
Posted: Thursday, July 22nd 2010

Do Brands Feel as Negative About Facebook As Consumers Do?

Facebook received about the worst blow to its brand that any company could sustain - courtesy of the 2010 American Customer Satisfaction Index (ACSI) E-Business Report. The survey reported that Facebook scored 64 on the ACSI's 100-point scale, putting the site in the bottom 5% of all measured private sector companies - a ranking so low, that even the IRS scored higher, the survey   [...]
Posted: Wednesday, July 21st 2010

Moms Share More Data - If the Price is Right

Mothers are getting savvier about what their data is worth to e-mail marketers. A new survey of 400 moms with children 12 and under by advertising agency Brunner found that they are willing to provide information about themselves via e-mail - and even about their children - if it means they will get more useful information and offers in return. More than 60% of moms said they would provide information about themselves to a trusted brand if it meant t  [...]
Posted: Monday, July 19th 2010

Buffalo News, Sun Chronicle Ban Anonymous Comments

The Buffalo News is about to implement a policy in which it will no longer allow comments to remain anonymous on both its online and print site. Instead, people will have to provide their real names and hometowns. That policy will go into affect Aug. 2, following in the footsteps of the Sun Chronicle newspaper in Attleboro, Mass., which launched a similar system on July 7. Not only does the Sun Chronicle re  [...]
Posted: Monday, July 19th 2010

Industry Buzz & News: 6/25/10

Online Ad Market: IAB sets guidelines for ad network exchanges. Search: Yahoo chief defends her site, strategy. Facebook unleashes   [...]
Posted: Friday, June 25th 2010

Industry Buzz & News: 6/22/10

Demographics: What do women want in online ads. Social Media: Twitter outages leave most marketers unfazed. Fans flock to entertainment brands in Facebook's new 'like' era. Mint   [...]
Posted: Tuesday, June 22nd 2010

Who Else is Using Your Customers' Tweets?

Consumers - not to mention legislators - have become increasingly concerned about online and social media privacy.  The commercialization of social media data, however, is not just on the part of marketers - or in the case of Facebook, by these sites on behalf of their advertising clients. Increasingly, social media content is being used in ways that consumers never expected - and is li  [...]
Posted: Tuesday, June 15th 2010

Why Some Facebook Users Are At War With Its Advertisers

Quit Facebook was supposed to be a day where legions of Facebook users left the network in protest over its privacy policies. The movement, by just about any measure, was a flop, with approximate 33,000 of the social network’s 400 plus million users signing a pledge to quit the service. But while the movement may have ended with a whimper that doesn’t mean there is a strong undercurrent of fury directed at the social networking site. Bruce Nus  [...]
Posted: Tuesday, June 1st 2010

Industry Buzz & News: 5/25/10

Online Ad Market: Yahoo looks to direct mail partner to help it crack local ad markets. Google transparency on sharing revenues as clear as mud. Social Media: Can AOL   [...]
Posted: Tuesday, May 25th 2010

Hotels Go On Offensive Against Negative Reviews

Hotels are taking a particularly aggressive stance against anonymous reviews found on such sites as Yelp or Trip Advisor by actively trying to connect the data dots to identify the author. Once the hotel has identifying information in hand it might thank the poster for the good review - perhaps with a gift basket. In the case of a negative review, it might send an email asking for either a reconsideration or a chance to readdress what was wrong with the person’s stay,   [...]
Posted: Monday, May 17th 2010

Industry Buzz & News: 5/13/10

Online Ad Market: Q1 online ad spending drops from highest point. Ad Agencies: Mobile agencies look beyond apps as market evolves. So your agency just got acquired. Now what? Email Marketing: 7 B2B   [...]
Posted: Thursday, May 13th 2010

Industry Buzz & News: 5/10/10

Online Ad Market: Citysearch plans reputation management product. Campaigns & Creatives: Concert promoters embrace new media for fan services. Privacy:  [...]
Posted: Monday, May 10th 2010

Industry Buzz & News: 5/07/10

Online Ad Industry: Time spent with display ads boost search: study. Search: Google Goggles translates text in images. The search engine landscape in 2010: Rand's   [...]
Posted: Friday, May 7th 2010

Industry News & Buzz: 4/28/10

Online Ad Industry: AOL to sell ICQ as Q1 profit slumps on ad sales. Ad Agencies: Traffiq launches service aimed at Latin market. Campaigns & Creative: DHL   [...]
Posted: Wednesday, April 28th 2010

Industry Buzz & News: 4/27/10

Legal/Regulatory: Senators press Facebook on giving data to advertisers. Search: Google Maps gets 3D view of the world. Social Media: Facebook open graph and what it   [...]
Posted: Tuesday, April 27th 2010