Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 101 | 497 |
| » ad pricing | 15 | 583 |
| » ad selling | 53 | 545 |
| » ad targeting | 77 | 521 |
| » ad technologies & vendors | 85 | 513 |
| » advertainment | 6 | 592 |
| » affiliate marketing | 16 | 582 |
| » agencies & ad departments | 40 | 558 |
| » alternative marketing | 45 | 553 |
| » Asia/Pacific | 50 | 548 |
| » automotive | 3 | 595 |
| » b2b | 3 | 595 |
| » best practices | 59 | 539 |
| » Beyond Marketing | 1 | 597 |
| » biz buzz | 83 | 515 |
| » branding | 29 | 569 |
| » broadband | 49 | 549 |
| » campaigns & creatives of note | 13 | 585 |
| » case studies | 1 | 597 |
| » co-op marketing & partnerships | 11 | 587 |
| » computers & tech | 42 | 556 |
| » consumer packaged goods | 2 | 596 |
| » cross media | 8 | 590 |
| » deep coverage | 1 | 597 |
| » demographics | 27 | 571 |
| » direct marketing | 49 | 549 |
| » domain names | 42 | 556 |
| » don't believe the hype | 28 | 570 |
| » e-commerce | 80 | 518 |
| » email marketing | 42 | 556 |
| » entertainment | 84 | 514 |
| » Europe | 62 | 536 |
| » events | 5 | 593 |
| » finance | 8 | 590 |
| » global | 23 | 575 |
| » healthcare | 5 | 593 |
| » I-PR & business communications | 10 | 588 |
| » instant messaging marketing | 3 | 595 |
| » interviews | 1 | 597 |
| » intrusive formats | 86 | 512 |
| » Latin America | 6 | 592 |
| » loyalty & retention | 19 | 579 |
| » major account moves | 5 | 593 |
| » major brands | 71 | 527 |
| » major players news | 240 | 358 |
| » measurement & analytics | 20 | 578 |
| » media convergence | 24 | 574 |
| » minorities | 5 | 593 |
| » mobile marketing | 8 | 590 |
| » new and improved | 8 | 590 |
| » nonsense & parodies | 21 | 577 |
| » online ad market | 55 | 543 |
| » pearls of wisdom | 6 | 592 |
| » people | 48 | 550 |
| » personalization | 8 | 590 |
| » political parties & organizations | 126 | 472 |
| » privacy | 147 | 451 |
| » promotions | 4 | 594 |
| » publishing | 139 | 459 |
| » real estate | 2 | 596 |
| » research & stats | 34 | 564 |
| » rich media | 10 | 588 |
| » search engine marketing | 83 | 515 |
| » Segmentation & Markets | 1 | 597 |
| » seniors | 1 | 597 |
| » sex sells | 5 | 593 |
| » signs of doom | 115 | 483 |
| » signs of recovery | 4 | 594 |
| » signs of what's to come | 87 | 511 |
| » small business | 3 | 595 |
| » spam & anti-spam | 87 | 511 |
| » syndication & RSS | 8 | 590 |
| » technical innovation | 25 | 573 |
| » telecom | 13 | 585 |
| » text ads | 32 | 566 |
| » tools & software | 61 | 537 |
| » top stories | 182 | 416 |
| » travel | 1 | 597 |
| » user experience | 87 | 511 |
| » viral marketing & social media | 22 | 576 |
| » weblog marketing | 33 | 565 |
| » women | 1 | 597 |
| » Youth | 9 | 589 |
Mullen's "Talent Hub" | NHL Digital Power | POM Deceived | Google Buys Streamer | Facebook Buys Gifter
Agency News:
Mullen Opening West Coast 'Talent Hub'
Business Strategies:
The NHL's Digital Power Play
Campaigns of Note:
Coca-Cola exec claims [...]
Posted: Tuesday, May 22nd 2012
Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows
Ad Technology:
Issuu: A Tool for Marketing, Not Just Magazines
Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo [...]
Posted: Thursday, April 26th 2012
Closing Bell: Netflix Chastises Comcast | ScoreBig Mimics Priceline | FCC Fines Google
Streaming Media:
Netflix CEO Calls Out Comcast on Net Neutrality
Business Strategies:
ScoreBig Uses Priceline’s Model to Name Your Own Price for Live Events
Privacy:
[...]
Posted: Monday, April 16th 2012
Local Search Attracts Fraud Too
Fraud is endemic for internet advertisers - with perpetrators becoming ever more innovative.
Local search advertising, now, is attracting its own breed of fraud - described as geo-listing hijackings b [...]
Posted: Thursday, May 20th 2010
Microsoft Takes Aim at Click Laundering with Two Lawsuits
Microsoft has filed two federal lawsuits in U.S. District Court in Seattle against perpetrators of what it is calling click laundering.
The lawsuits were filed against Eric Ralls, president of a company called RedOrbit Inc. and several 'John Does' whom Microsoft hopes to identify as part of the legal process of discovery, according to TechFlash.
Click fraud typically oc [...]
Posted: Wednesday, May 19th 2010
Click Fraud Gets More Elaborate with 'Real' Purchases
A Harvard Business School professor has identified a new breed of click fraud that not only simulates clicks on a Google ad - but also seemingly generates a 'real' customer purchase on the advertiser's website.
Professor Ben Edelman, who has researched such related issues as invisible online ads - sleight-of-hand tactics used by some websites to sell more advertising than they have space for - calls this new form [...]
Posted: Thursday, January 21st 2010
Industry Buzz & Snippets: 01/15/10
Ad Technology:
Clear Channel debuts Google-like ad platform.
Privacy:
Flash cookies could become hot button privacy issue.
Message Confusion:
Misunder [...]
Posted: Friday, January 15th 2010
Senate Sniffs Out Shady Direct Marketing
A recently released Senate Commerce Committee staff report is taking aim at the dark side of 'aggressive' online direct marketing, and has singled out shady and controversial practices by three companies - Affinion, Vertru and Webloyalty, in addition to the hundreds of retailers that have used their services.
The report details purchase procedures in which consumers rarely realize they are signing up for a monthly cl [...]
Posted: Wednesday, November 18th 2009
Phony Online Flu Cures Draw FDA Ire
The US Food and Drug Administration (FDA) is monitoring the online marketing and sale of products that claim to diagnose, prevent, treat or cure the H1N1 influenza virus - and in at least one high-profile case - is ordering the well-established brand, doctor Andrew Weil, to cease marketing a product in this way.
As part of its enforcement activities, the agency, which issued a [...]
Posted: Tuesday, October 20th 2009
Skype Sues eBay for Copyright Infringement
Founders Niklas Zennstrom and Janus Friis of Skype have filed suit against eBay, arguing that the latter violated a copyright agreement that forbid it from sharing the proprietary code that powers Skype, VentureBeat reports.
Officially, the suit is being brought by Joltid, a company the founders own.
Earlier this month eBay [...]
Posted: Thursday, September 17th 2009
AP Software Tracks Appropriation of Content
The Associated Press is adding software to its articles, intended to inform readers of usage rights associated with the content -- and act as a policing agent, automatically informing the AP about how the article elsewhere online.
Each article will be published with a digital "wrapper" -- data not visible to users that maximizes the content's ranking in search engines and tracks its movements across the web. The program will be introduced in stages stretching over the course of the next year, [...]
Posted: Monday, July 27th 2009
Hampered by Debt, Zango Shuts Down
Controversial adware firm Zango was sold last week, following a bank foreclosure after its failure to honor over $44 million worth of debts.
The company launched over a decade ago as 180solutions, after which it changed its moniker several times: 180solutions and Hotbar, before concluding its trajectory as Zango. Security firms -- to which it often conveyed threatening letters, and the occasional lawsuit -- gave it flak for installing potentially harmful a [...]
Posted: Thursday, April 23rd 2009
comScore Scrutinizes Faulty Online Ad Operations
Recent research by comScore indicates that just a fraction of campaign impressions reach their intended audience with the desired frequency, reports ClickZ.
Out of eight US brand campaigns with budgets between $400,000 and $2 million, not one reached more than 20% of their target with a frequency of four impressions or less.
And even those with over 4 impressions failed to hit the 40% mark for on-target delivery, comScore found.
[...]
Posted: Wednesday, March 4th 2009
Revised TOS Gives Facebook Perpetual Rights to User Content
This month Facebook revised its Terms of Use, a document it is legally permitted to update at any time without informing users. Users demonstrate tacit acceptance of the Terms by continuous use of the site.
The revision grants Facebook complete, perpetual ownership of content up [...]
Posted: Monday, February 16th 2009
EU To Microsoft: For the Last Time, Stop Bundling IE With Windows
This week Microsoft suffered a heavy blow when the European Commission (EC) issued an order demanding that it remove its browser from the Windows operating system package.
"Microsoft's tying of Internet Explorer to the Windows operating system harms competition between web browsers, undermines product innovation and ultimately reduces consumer choice," the Commissi [...]
Posted: Friday, January 23rd 2009
Harvard Prof Accuses Right Media of Deceptive Advertising
Benjamin Edelman, the Harvard 'Spyware' Professor well-known for his analysis of the brokering of sub-premium online ad space, claims that up to 34% of ad messages sold through Yahoo's Right Media may be deceptive or "bad" advertising.
Right Media is the largest online ad space market for unsold inventory. It was acquired by Yahoo in 2007. Its clients typically sell their most desirable real estate at on ad networks where they can fetch premium prices, then vend the rest on Rig [...]
Posted: Tuesday, January 20th 2009
NY Governor Proposes iPod Tax
Hoping to expedite the close of the state's $15 billion budget gap, New York Governor David Paterson is proposing a tax on music and other downloads made online.
To download online content from a site like iTunes, for example, users must create an account with a billing address, so additional fees to New York residents can be applied with relative ease, observes the New York [...]
Posted: Wednesday, December 17th 2008
Aussie Gov't to Pilot Nationwide 'Net Filter
The Australian government is moving forward with plans to implement a nationwide online filter of objectionable material.
The filter is one component of an $82 million cybersafety effort to protect children from exploitation and discourage adults from downloading illegal content, including terrorist materials or child pornography, [...]
Posted: Tuesday, December 16th 2008
'New Technology' Enabled Terrorists in Mumbai Attacks
Terrorists that struck Mumbai last month demonstrated sophisticated use of modern technology to organize their attacks. The news casts a less jocular sheen on a recently-released US Army report about seemingly-idle mobile and web technologies that could be used to enable terrorism.
Before launching their att [...]
Posted: Tuesday, December 9th 2008
Watershed Ruling in MySpace Suicide Case May Criminalize Fake 'Net Personas
This week Missouri mom Lori Drew was convicted for three misdemeanor counts of computer fraud. In 2006, Drew impersonated a teenage boy on MySpace.com and made comments that drove a 13-year-old girl -- whom she suspected of spreading rumors about her own daughter -- to suicide.
Drew was vindicated on the charge of accessing a computer without authorization to inflict emotional distress. But MySpace terms of [...]
Posted: Friday, November 28th 2008