Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 142 | 46 |
| » ad pricing | 38 | 150 |
| » ad targeting | 95 | 93 |
| » ad technologies & vendors | 85 | 103 |
| » advertainment | 5 | 183 |
| » Advertising | 2 | 186 |
| » affiliate marketing | 5 | 183 |
| » agencies & ad departments | 20 | 168 |
| » alternative marketing | 16 | 172 |
| » Asia/Pacific | 8 | 180 |
| » automotive | 1 | 187 |
| » b2b | 2 | 186 |
| » best practices | 12 | 176 |
| » biz buzz | 44 | 144 |
| » branding | 9 | 179 |
| » broadband | 26 | 162 |
| » campaigns & creatives of note | 11 | 177 |
| » co-op marketing & partnerships | 11 | 177 |
| » computers & tech | 9 | 179 |
| » consumer packaged goods | 2 | 186 |
| » CRM | 1 | 187 |
| » cross media | 10 | 178 |
| » demographics | 13 | 175 |
| » direct marketing | 8 | 180 |
| » domain names | 4 | 184 |
| » don't believe the hype | 4 | 184 |
| » e-commerce | 19 | 169 |
| » email marketing | 8 | 180 |
| » entertainment | 19 | 169 |
| » Europe | 14 | 174 |
| » finance | 6 | 182 |
| » global | 2 | 186 |
| » healthcare | 6 | 182 |
| » I-PR & business communications | 2 | 186 |
| » instant messaging marketing | 1 | 187 |
| » interviews | 1 | 187 |
| » intrusive formats | 21 | 167 |
| » loyalty & retention | 1 | 187 |
| » major account moves | 1 | 187 |
| » major brands | 28 | 160 |
| » major players news | 112 | 76 |
| » measurement & analytics | 21 | 167 |
| » media convergence | 15 | 173 |
| » minorities | 1 | 187 |
| » mobile marketing | 21 | 167 |
| » multi-channel marketing | 5 | 183 |
| » new and improved | 17 | 171 |
| » nonsense & parodies | 2 | 186 |
| » online ad market | 64 | 124 |
| » pearls of wisdom | 2 | 186 |
| » people | 11 | 177 |
| » personalization | 4 | 184 |
| » political parties & organizations | 19 | 169 |
| » privacy | 29 | 159 |
| » promotions | 1 | 187 |
| » publishing | 73 | 115 |
| » real estate | 1 | 187 |
| » research & stats | 13 | 175 |
| » rich media | 10 | 178 |
| » search engine marketing | 63 | 125 |
| » Segmentation & Markets | 1 | 187 |
| » sex sells | 1 | 187 |
| » signs of doom | 24 | 164 |
| » signs of recovery | 2 | 186 |
| » signs of what's to come | 39 | 149 |
| » small business | 2 | 186 |
| » spam & anti-spam | 6 | 182 |
| » Spanish-speaking | 1 | 187 |
| » syndication & RSS | 1 | 187 |
| » technical innovation | 12 | 176 |
| » telecom | 7 | 181 |
| » text ads | 40 | 148 |
| » tools & software | 36 | 152 |
| » top stories | 67 | 121 |
| » user experience | 25 | 163 |
| » viral marketing & social media | 12 | 176 |
| » weblog marketing | 7 | 181 |
| » women | 2 | 186 |
| » worst practices | 53 | 135 |
Is the Connecticut AG Going to Upend the Daily Deal Model?
The Connecticut Attorney General's office is looking into whether Groupon may be violating state law. The AG, George Jepsen, has sent a letter to the company asking how its certificates are bought and redeemed, how many have been sold in the state, their expiration dates, which retailers have accepted them and their typical terms.
The reason behind the inquiry, he said, is that "it appears that what Groupon Inc. sells or offers may fall within the definition of a gift certifica [...]
Posted: Friday, July 15th 2011
Top Industry News for 7-08-10: Facebook pitches social context ads
Social Media:
Facebook touts selling power of friendship.
Facebook makes headway around the world.
Rich Media:
YouTube [...]
Posted: Thursday, July 8th 2010
Industry Buzz & News: 3/24/10
Online Ad Market:
Improving marketing ROI: towards a more equitable conversion attribution model.
On the eve of marketing 2.0, the dawn of marketing 3.0?
Online ad market is back to [...]
Posted: Wednesday, March 24th 2010
Industry Buzz & News: 03/02/10
Ad Technologies & Vendors:
AOL sells affiliate firm buy.at
Social media ad network LifeStreet acquires competitor SocialCash.
Email Marketing:
Email still powerful marketing tool despite booming popularity of s [...]
Posted: Tuesday, March 2nd 2010
Edelman: Typosquatting Costs Google Advertisers $497M Per Year
New research from Harvard Professors Tyler Moore and Ben Edelman suggests that Google may be profiting from typosquatters - at the expense of online advertisers.
The scheme is a simple one for the perpetrators: owners of such typosquatting sites place ads on them in the hopes that people who accidentally navigate there will click on them. Moore and Edelman - who has don [...]
Posted: Monday, March 1st 2010
Industry Buzz & News: 02/25/10
Agencies:
Meredith builds up sideline in marketing.
Ad Buying/Planning:
Marketers targeting 'green moms' in ad networks.
Smartphones:
Never-ending iTunes sales taly [...]
Posted: Thursday, February 25th 2010
Industry Buzz & Snippets: 02/08/10
Industry:
Google's display ads should top $1 billion.
Mobclix strikes deal to enhance targeting on smartphones.
Campaigns:
Google scores with Paris Super Bowl ad. [...]
Posted: Monday, February 8th 2010
Industry Buzz & Snippets: 02/01/10
Analytics:
Democratizing behavioral analytics.
Finding errors in your Google analytics tracking code.
Ad Pricing:
[...]
Posted: Monday, February 1st 2010
Industry Buzz & Snippets: 01/27/09
Campaigns:
VA Senate majority leader to Dem candidate: you will use web ads.
Why most digital ads still fail to work.
Local Search:
AT&T to go after Yelp with Buzz.com
Media:
[...]
Posted: Wednesday, January 27th 2010
Industry Buzz & Snippets: 12/23/09
Trends:
Ad Network CEO: celeb deaths of 2009 benefited some marketers.
Search:
The science of managing search ads.
Google unveils new tools for display advertisers on Content Networ [...]
Posted: Wednesday, December 23rd 2009
Industry Buzz & Snippets: 11/16/09
Online Advertising:
Google trademark policy worries holiday advertisers.
Online Payments:
More ways to avoid cash or plastic at checkout.
Media Strategies:
Comcast [...]
Posted: Monday, November 16th 2009
Industry Buzz & Snippets 11/12/09
Online Ad Spending:
IDC: worldwide online ad spending drops slightly in Q3.
Online Ad Strategies:
IAB, Bain offer roadmap for online publishers.
Warner Music [...]
Posted: Thursday, November 12th 2009
Industry Buzz & Snippets: 10/22/09
Web 2.0 Trends:
Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co.
The New York Times sets 7 digital priorities.
Th [...]
Posted: Thursday, October 22nd 2009
Pharma Steps Back from Sponsored Ads
Pharmaceutical companies are struggling to reconcile online marketing techniques with a stepped-up oversight campaign by the Food and Drug Administration's Division of Drug Marketing, Advertising and Communications (DDMAC), which is specifically targeting such activities.
While industry-regulatory give and take on marketing is a long-standing and complicated dance, recent events appear to have caused pharma companies to take a step back from several strategies – at least until they can be s [...]
Posted: Friday, October 16th 2009
Industry Buzz & Snippets: 10/7/09
Ad Networks and Analytics:
Facebook shutting out developers.
Magazines band together for new ad network.
Agencies and Marketing Execs:
[...]
Posted: Thursday, October 8th 2009
Industry Buzz & Snippets: 8/12/09
Ad Networks and Analytics:
Who's No. 1 in mobile advertising?
AD network halo stories.
Agencies and Marketing Execs:
Euro RSCG Taps Marian Salzman for PR.
[...]
Posted: Wednesday, August 12th 2009
comScore Scrutinizes Faulty Online Ad Operations
Recent research by comScore indicates that just a fraction of campaign impressions reach their intended audience with the desired frequency, reports ClickZ.
Out of eight US brand campaigns with budgets between $400,000 and $2 million, not one reached more than 20% of their target with a frequency of four impressions or less.
And even those with over 4 impressions failed to hit the 40% mark for on-target delivery, comScore found.
[...]
Posted: Wednesday, March 4th 2009
Yahoo Reduces Minimum Bids On Inactive Keywords
In a bid to boost revenue on its pay-per-click service, Yahoo's management sent messages to advertisers, informing them that minimum bid amounts on certain keywords have been lowered. (Previous bid floors were pegged at $0.10.)
The measure is directed toward inactive keywords, rather than active ones, [...]
Posted: Monday, March 2nd 2009
Harvard Prof Accuses Right Media of Deceptive Advertising
Benjamin Edelman, the Harvard 'Spyware' Professor well-known for his analysis of the brokering of sub-premium online ad space, claims that up to 34% of ad messages sold through Yahoo's Right Media may be deceptive or "bad" advertising.
Right Media is the largest online ad space market for unsold inventory. It was acquired by Yahoo in 2007. Its clients typically sell their most desirable real estate at on ad networks where they can fetch premium prices, then vend the rest on Rig [...]
Posted: Tuesday, January 20th 2009
GOOG Rallies in Favor of 'Parked' Domain Ads
Google has begun selling its AdSense for Domains product to US-based publishers. The program -- formerly known as Domain Park -- enables advertisers to embed ads on "parked domains," -- URLs that have been purchased but for which a website hasn't yet been made.
Ads on parked automative-related domains convert at twice the rate as ads on search engines, according to a [...]
Posted: Friday, December 12th 2008