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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » women | 2 | 43 |
| » worst practices | 15 | 30 |
Top News: iAd pricing drops again | Cybersecurity bill leaves Internet alone | AT&T's data traffic |
Ad Pricing:
Apple slashes iAd pricing again as mobile ad share declines.
Legal/Regulatory:
Senate cybersecurity bill leaves Internet alone, exempts tech companies from oversight.
Mobile Computing:
[...]
Posted: Wednesday, February 15th 2012
Industry Buzz & News: 3/24/10
Online Ad Market:
Improving marketing ROI: towards a more equitable conversion attribution model.
On the eve of marketing 2.0, the dawn of marketing 3.0?
Online ad market is back to [...]
Posted: Wednesday, March 24th 2010
Industry Buzz & News: 03/02/10
Ad Technologies & Vendors:
AOL sells affiliate firm buy.at
Social media ad network LifeStreet acquires competitor SocialCash.
Email Marketing:
Email still powerful marketing tool despite booming popularity of s [...]
Posted: Tuesday, March 2nd 2010
Industry Buzz & News: 02/25/10
Agencies:
Meredith builds up sideline in marketing.
Ad Buying/Planning:
Marketers targeting 'green moms' in ad networks.
Smartphones:
Never-ending iTunes sales taly [...]
Posted: Thursday, February 25th 2010
Industry Buzz & Snippets: 02/08/10
Industry:
Google's display ads should top $1 billion.
Mobclix strikes deal to enhance targeting on smartphones.
Campaigns:
Google scores with Paris Super Bowl ad. [...]
Posted: Monday, February 8th 2010
Industry Buzz & Snippets: 02/01/10
Analytics:
Democratizing behavioral analytics.
Finding errors in your Google analytics tracking code.
Ad Pricing:
[...]
Posted: Monday, February 1st 2010
Industry Buzz & Snippets: 01/27/09
Campaigns:
VA Senate majority leader to Dem candidate: you will use web ads.
Why most digital ads still fail to work.
Local Search:
AT&T to go after Yelp with Buzz.com
Media:
[...]
Posted: Wednesday, January 27th 2010
Industry Buzz & Snippets 11/12/09
Online Ad Spending:
IDC: worldwide online ad spending drops slightly in Q3.
Online Ad Strategies:
IAB, Bain offer roadmap for online publishers.
Warner Music [...]
Posted: Thursday, November 12th 2009
Industry Buzz & Snippets: 10/27/09
Search Technologies:
Google Social Search to go live next week.
Social web browser Flock is partnering with Spanish-language media company Univision
Google Voice lets users keep their numbers.
[...]
Posted: Tuesday, October 27th 2009
Industry Buzz & Snippets: 10/7/09
Ad Networks and Analytics:
Facebook shutting out developers.
Magazines band together for new ad network.
Agencies and Marketing Execs:
[...]
Posted: Thursday, October 8th 2009
comScore Scrutinizes Faulty Online Ad Operations
Recent research by comScore indicates that just a fraction of campaign impressions reach their intended audience with the desired frequency, reports ClickZ.
Out of eight US brand campaigns with budgets between $400,000 and $2 million, not one reached more than 20% of their target with a frequency of four impressions or less.
And even those with over 4 impressions failed to hit the 40% mark for on-target delivery, comScore found.
[...]
Posted: Wednesday, March 4th 2009
Yahoo Reduces Minimum Bids On Inactive Keywords
In a bid to boost revenue on its pay-per-click service, Yahoo's management sent messages to advertisers, informing them that minimum bid amounts on certain keywords have been lowered. (Previous bid floors were pegged at $0.10.)
The measure is directed toward inactive keywords, rather than active ones, [...]
Posted: Monday, March 2nd 2009
GOOG-YHOO: We Changed Our Deal; Approve it, Please!
To fend off a complete rejection of its proposed search ad liaison, Yahoo and Google have submitted a revised operating proposal to the Department of Justice (DOJ).
Under the new terms of the agreement first announced in June, Yahoo shall run Google search ads on its own sites and the c [...]
Posted: Tuesday, November 4th 2008
Antitrust Subcommittee Admonishes DoJ to Watch GOOG/YHOO Carefully
Chairman Herbert Kohl (D-WI) of the Senate Antitrust Subcommittee wrote a letter to assistant attorney general Thomas Barnett, urging that the Department of Justice keep a critical eye on the sponsored search relationship between Google and Yahoo.
"Even should you conclude at present that this deal is not contrary to antitrust law, the Department must be sure that [it] never [...] crosses [...]
Posted: Friday, October 3rd 2008
ANA: GOOG/YHOO Deal Makes Tyrants of Two Ad Titans
The Association of National Advertisers (ANA) sent a letter to anti-trust regulators in opposition to the sponsored search ad deal between Yahoo and Google.
ANA is a trade coalition that represents some of the largest advertisers in the United States, including P&G and General Motors. That it opposes the deal is no surprise; advertisers exhibited ner [...]
Posted: Monday, September 8th 2008
Opinions Sought for Ad Campaign Measurement Guidelines
The Interactive Advertising Bureau released its ad campaign measurement guidelines for community review.
The document was put together to bring uniformity to the interactive ad industry and maintain a standard of quality.
Comment upon the document at the IAB website, which divides commentary by type: publishers, ad agencies, brand marketers and technology vendors. [...]
Posted: Friday, July 25th 2008
Industry Buzz & Snippets: 5/8/08
Ad Networks and Analytics:
DoubleClick introduced a widget calculating tool that tells advertisers how much weight their widgets are pulling among users.
Agencies and Execs:
DG FastChannel and Enliven Marketing Technologies Corp. plan to merge in a deal valued at $98 million.
Havas Media [...]
Posted: Thursday, May 8th 2008
MMA Updates Mobile Marketing Guidelines
The Mobile Marketing Association has updated its guidelines for marketing to children, shortcodes and viral marketing, reports MediaPost.
The updated guidelines call on industry participants to comply with all laws dealing with children and marketing, particularly the federal Children's Online Privacy Protection Act, or COPPA. Mobile content providers may need to change the adver [...]
Posted: Monday, November 27th 2006
Click Fraud Suit Sent Back to State Court
Miller County Trial venueA 8th U.S. Circuit Court of Appeals said last week that a class-action lawsuit alleging click fraud by major search engines should be heard in an Arkansas state court - Miller County Circuit Court - rather than a federal courtroom, [...]
Posted: Thursday, September 15th 2005
Facing Prison, Seifert Delivers Ad Code of Conduct
Shona Seifert, who was sentenced to 18 months in prison and ordered to pay a $125,000 fine for her role in the Ogilvy & Mather scheme to over bill the government on its national anti-drug ad account, has delivered the [...]
Posted: Friday, September 2nd 2005