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Industry Buzz & Snippets: 01/15/10

Ad Technology: Clear Channel debuts Google-like ad platform. Privacy: Flash cookies could become hot button privacy issue. Message Confusion: Misunder  [...]
Posted: Friday, January 15th 2010

Industry Buzz & Snippets: 12/23/09

Trends: Ad Network CEO: celeb deaths of 2009 benefited some marketers. Search: The science of managing search ads. Google unveils new tools for display advertisers on Content Networ  [...]
Posted: Wednesday, December 23rd 2009

Industry Buzz & Snippets: 12/17/09

Ad Platforms: AOL clarifies what Seed could mean for advertisers. Search: Google unveils tool to see how others view a website. Google enhances analytics API.   [...]
Posted: Thursday, December 17th 2009

DARPA Balloon Hunt Will Yield Crowdsourcing Insights

In an effort to  explore the roles the internet and social networking play when solving broad-scope, time-critical problems, the Defense Advanced Research Projects Agency (DARPA) is challenging groups of Americans to locate 10 moored, eight-foot red weather balloons at 10 fixed locations in the continental US. Such research could build upon the emerging concept of crowdsourcing, which is already fueling a growing number online business and mar  [...]
Posted: Wednesday, December 2nd 2009

Industry Buzz & Snippets 11/12/09

Online Ad Spending: IDC: worldwide online ad spending drops slightly in Q3. Online Ad Strategies: IAB, Bain offer roadmap for online publishers. Warner Music   [...]
Posted: Thursday, November 12th 2009

WOM Stars in Hollywood; Plays Leading Roles Elsewhere

Movie studios and music houses are tapping social media not only to generate digital word-of-mouth (WOM) appeal - a strategy first deployed to great success with the Blair Witch Project more than 10 years ago - but also to listen to fans' judgments of film and music and make decisions based on them.  Though Hollywood has always intuitively understood the power of WOM marketing, such buzz usually paled in comparison to the publicity generated by mammoth-sized advertising a  [...]
Posted: Tuesday, October 20th 2009

Mobile Gambling Flourishes in Dire Financial Clime

Strengthened by bettors in the UK, mobile phone-based gambling is expected to reach $3.6 billion worldwide in 2009, according to a report from Juniper Research, writes MarketingCharts.   [...]
Posted: Wednesday, February 25th 2009

Twitter Users Black Out to Protest 'Guilty Upon Accusation'

Avatars on Twitter are blacking out their avatars in protest against a new law, Section 92A, that has passed in New Zealand. The law stipulates that internet service providers (ISPs) "adopt and reasonably implement a policy that provides for termination, in appropriate circumstances of the account of a repeat [copyright] infr  [...]
Posted: Tuesday, February 17th 2009

IAB Pursues Common Language Between Online Video Players, Ads

The Interactive Advertising Bureau (IAB) released a proposed set of definitions to standardize the video advertising industry. Dubbed Video Player-Ad Interface Definitions (VPAID), they outline how advertisers can ensure their video ads are compatible with all online video players. Documents include: Digital Video Overview Digital Video In-Stream Ad Metrics Definitions Digital Vide  [...]
Posted: Monday, February 9th 2009

Last.fm Fears for Future of British Online Radio

The increasingly complex rules of Britain's music royalty system have become so difficult to navigate that it could stifle innovation and make new start-ups a rare phenomena, posits Martin Stiksel, one of the co-founders of Last.fm. The British system for online music royalties has payments being negotiated and paid to those holding the rights of the music streamed, including record labe  [...]
Posted: Monday, February 9th 2009

Tech Magnates Welcome Obama with Lavish (Financial) Support

Silicon Alley Insider compiled a list of tech icons that made sizable donations to Barack Obama's Presidential Inaugural Committee. Listed endorsers from Google averaged $25,000 each, while executive donors (and spouses) at Microsoft averaged $50,000. Just one Yahoo notable made the cut -- Associate General Counsel Laura Covington, who gave $10,  [...]
Posted: Tuesday, December 30th 2008

Change.gov Opens to Questions, Comments, 'American Stories'

Change.gov, the site where President Elect Obama's administration communicates with Americans, now permits users to submit questions and vote on those they most want answered. The "Open for Questions" feature launched Wednesday, at which time over 1000 questions were logged  [...]
Posted: Friday, December 12th 2008

Updated Senate Web Linking Rules Include Social Media Sites

The Senate Rules and Administration Committee has updated existing limitations on sites that Senators are allowed to link to from their official pages. Senators may now link to YouTube and flickr, for example, in a ruling Sen. Dianne Feinstein (D-CA) dubbed "a major step into the future," reports Ars Technica. The tempest stirred last summer when Rep. John Culbers  [...]
Posted: Friday, September 26th 2008

Redlasso Sued for Violating NBC, Fox Copyrights

NBC and Fox, the co-owners of streaming video network Hulu.com, are suing video-clip service Redlasso for violating copyright and trademark rights. Redlasso permits websites to embed short clips of shows "without any authorization, permission, consent or license from the networks," the lawsuit alleges. The site positions itself as "The Bloggers On-line Media Center [sic]." The suit was filed in a New York federal dist  [...]
Posted: Friday, July 25th 2008

Product Placement Ain't Transparent Enough, Says WGA to FCC

The Federal Communications Commission (FCC) plans to examine network obligations for product placement on TV, an effort to make the presence of sponsored products more transparent to viewers. "Broadcasters must adequately disclose the products that are integrated into a story ... to insure that viewers know they are watching a paid advertisement," the Writers Guild of America West stated to the Commission. Across the pond, the United Kingdom may soon reject a European Union proposal that w  [...]
Posted: Monday, June 30th 2008

IAB President to Defend Role of Internet Advertising in Small Business

This afternoon President Randall Rothenberg of the Interactive Advertising Bureau (IAB) will testify at a House Small Business Committee Hearing, regarding how internet advertising affects small business growth. "Small business websites are the Mom & Pop grocery stores of the World Wide Web," he stated. "Just as the local retailer anchors a geographic community, these sites anchor communities of interest that span towns, cities, states, even nations. "They do this with their content -- an  [...]
Posted: Wednesday, June 25th 2008

IAB Debuts UGC, Social Media Overview

The IAB has released the "User-Generated Content and Social Media Advertising Overview." Its purpose is to outline how UGC and social media has altered the digital consumer experience. UGC and social media are formally defined and buttressed by case studies of successful implementations. Download the document on the IAB website.   [...]
Posted: Thursday, April 17th 2008

IBM Puts CIA on Fast Track to Virtual Worlds

IBM announced it will integrate a virtual world platform into Lotus Sametime, a collaboration software that will be used by the US intelligence agencies to discuss topics like terrorism. Analysts believe the move may lead to increased adoption of virtual worlds nationwide, as IBM may encourage other users of Sametime to go virtual, reports IDG News Service. IB  [...]
Posted: Tuesday, March 25th 2008

SF Activists Use Twitter to Coordinate War Protest

To mark the fifth anniversary of the US occupation of Iraq, anti-war protesters in San Francisco used the micro-blogging service Twitter to coordinate their movements throughout the day. The Direct Action to Stop the War group is using Twitter to text participating mobile phones when volunteers are needed for events at strategic locations around the city, according to Wired. Organizers typically use  [...]
Posted: Friday, March 21st 2008

Businesses Find Case for Social Responsibility

Companies view corporate social responsibility (CSR) as a growth opportunity rather than a regulatory-compliance or philanthropic issue, with 68 percent of firms surveyed focused on generating revenue through CSR activities, according to a study (pdf) by IBM,   [...]
Posted: Thursday, February 21st 2008