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- Showing 1 - 4 of 4
Pharma Steps Back from Sponsored Ads
Pharmaceutical companies are struggling to reconcile online marketing techniques with a stepped-up oversight campaign by the Food and Drug Administration's Division of Drug Marketing, Advertising and Communications (DDMAC), which is specifically targeting such activities.
While industry-regulatory give and take on marketing is a long-standing and complicated dance, recent events appear to have caused pharma companies to take a step back from several strategies – at least until they can be s [...]
Posted: Friday, October 16th 2009
IAB President to Defend Role of Internet Advertising in Small Business
This afternoon President Randall Rothenberg of the Interactive Advertising Bureau (IAB) will testify at a House Small Business Committee Hearing, regarding how internet advertising affects small business growth.
"Small business websites are the Mom & Pop grocery stores of the World Wide Web," he stated. "Just as the local retailer anchors a geographic community, these sites anchor communities of interest that span towns, cities, states, even nations.
"They do this with their content -- an [...]
Posted: Wednesday, June 25th 2008
IAB Releases Definitions for Digital Video In-Stream Ad Metrics
The Interactive Advertising Bureau (IAB) has released its 2008 definitions for Digital Video In-Stream Ad Metrics.
The document is organized thus:
1. Linear Video Ad With or Without Companion Ad
2. Linear Video Interactive Ad
3. Non-linear Overlay Ad
4. Non-linear Non-Overlay Ad
Download the definitions (pdf) or review [...]
Posted: Tuesday, June 17th 2008
Time Warner Raises Verizon's Ire for False Ads About FiOS
Verizon has brought a false advertising suit against Time Warner Cable.
The company alleges one of Time Warner's TV ads (falsely) suggest Verizon FiOS requires a satellite dish, and that it lacks phone, broadband and video capabilities, reports ZDNet.
To compensate for "immediate and irreparable harm" to the reputation [...]
Posted: Friday, April 11th 2008
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