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Senate Sniffs Out Shady Direct Marketing

A recently released Senate Commerce Committee staff report is taking aim at the dark side of 'aggressive' online direct marketing, and has singled out shady and controversial practices by three companies - Affinion, Vertru and Webloyalty, in addition to the hundreds of retailers that have used their services. The report details purchase procedures in which consumers rarely realize they are signing up for a monthly cl  [...]
Posted: Wednesday, November 18th 2009

FDA Declares War on Fruity Cigarettes

The US Food and Drug Administration (FDA) is exercising its recently acquired regulatory authority over the tobacco industry by targeting online ads for cigarette products that are aimed at youth. In this case, the government agency has sent warning letters to several companies selling flavored cigarettes through their websites, directing them to either cease their marketing or sales or bring the products in  [...]
Posted: Tuesday, November 10th 2009

1/5 of Marketers Send Emails After Users Unsubscribe

20% of top brand marketers keep sending additional emails to users, even after confirming requests from them to "unsubscribe" from an email marketing list, according to a research study from Return Path, MarketingCharts writes.   [...]
Posted: Thursday, November 20th 2008

MostChoice to Fork Over $4.8M for Stuffing Rival with Fake Leads

A Colorado District Court jury awarded $4.8 million to NetQuote after ruling that its rival, MostChoice, submitted over 3500 false applications for insurance quotes to its website. After receiving multiple complaints from insurers that it was filing unqualified leads, NetQuote conducted an investigation and discovered MostChoice had hired a contractor, Brandon Byrd, to submit falls apps to its site. Byrd   [...]
Posted: Friday, November 14th 2008

Most Consumers: Rebate Checks Not Stimulating

This spring, US consumers were excited about tax rebate checks - a Harris Poll found that 45 percent said the checks would help stimulate the economy - but now that summer is over and most stimulus rebate checks are cashed, attitudes have changed, a new Harris Poll finds (via Retailer Daily). More than  [...]
Posted: Friday, September 12th 2008

Pick a Lawyer, Any Lawyer, at WhoCanISue.com

Hoping to become the "LendingTree of legal services," attorney and web entrepreneur Curtis Wolfe touts his new project, WhoCanISue.com, as the "it site" for people seeking lawyers -- and vice versa. The site, which features an illustration of a briefcase-clutching man slipping on a banana peel, is geared to people that suspect they have grounds for a lawsuit. Each potential client takes a dynamic questionnaire whose purpose is to gauge whet  [...]
Posted: Tuesday, August 12th 2008

Behavioral Targeting Ad Spend Poised to Grow, with Help from Online Video

Spend on behavioral targeting will increase to $4.4 billion by 2012, up from $775 million this year, with online video a major driver of that growth, according to eMarketer (via MarketingCharts). Growth in the next couple of years is expected to gradually increase (to 1.7 billion in   [...]
Posted: Monday, June 23rd 2008

IAB Lends Helping Hand to Small Online Publishers

The Interactive Advertising Bureau (IAB) created a new membership level for small online publishers, part of an effort to help them "prevent adverse state and Federal regulation that could hinder [their] ability to sell or carry advertising." Any publisher that vends ads directly, indirectly or through a third-party network may join the IAB Small Publisher network, provided they make less than $1 million in annual revenue. The introductory rate is $500 per year. Interested publishers may   [...]
Posted: Wednesday, June 11th 2008

New Rules Added to CAN-SPAM

The Federal Trade Commission (FTC) has issued four new rules pertaining to the CAN-SPAM Act of 2003. In the wake of the new rules, DirectMag.com says the FTC decided not to shorten the time marketers must honor opt-out requests from 10 days to three. The opt-out honor window remains at 10 days. The new guidelines follow thus: - People cannot be required to  [...]
Posted: Wednesday, May 14th 2008

Americans Befuddled by Financial Jargon Make Investing Mistakes

Most Americans find the language of Wall Street technical and confusing and may be making investing mistakes and missing opportunities as a result, according to a nationwide survey by AARP Financial Inc, MarketingCharts   [...]
Posted: Tuesday, May 6th 2008

Online Fraud Liability Coverage a Mystery to 68% of Shoppers

Fraud protection and security are important for online shoppers. But 68 percent of those that use a credit card don't know how much they would be liable for if their card or data were stolen, according to an eBillme report conducted by JupiterResearch,   [...]
Posted: Monday, March 31st 2008

Digital Music Sales Near $3B, Don't Offset Low CD Sales

Music sold online and via mobile rose from zero to an estimated $2.9 billion -- or 15 percent of industry sales -- in the last five years, making music more digitally advanced than any entertainment sector besides games, according to a report from the international music industry, writes MarketingCharts.   [...]
Posted: Monday, January 28th 2008

1-800-Contacts Sues Rival over Keyword Buy

Online retailer 1-800-Contacts has sued a rival company over that rival's purchase of an online search term that cuts a bit close to home, reports MediaPost. The suit was filed in a Utah court against LensWorld over its purchase of "1-800-contacts" as a keyword triggering a LensWorld search ad. 1-800-Contacts is arguing that the use of its name to bring up a LensWorld  [...]
Posted: Friday, January 11th 2008

Habeas Helps Improve Integrity for German Email Marketers

Email reputation firm Habeas has forged an alliance with eco, which is the Association of the German Internet industry and established whitelist provider for the country. Habeas identifies and certifies email marketers who comply to a set of standards relevant -- in this case -- to the European market. ISPs thus spend less time determining a messenger's eligibility for whitelist status.   [...]
Posted: Wednesday, December 19th 2007

Most Web Users Like Ad-Supported Content Model

Given a choice about how web content should be paid for, the vast majority (72 percent) of web users prefer that websites not charge them - and instead rely on advertising for revenue, according to a Direct Marketing Association (DMA) study, writes sister site MarketingCharts  [...]
Posted: Tuesday, November 6th 2007

Despite FTC Flak, Forbes Experiments with Lead Gen

Though online lead generation's suffered some bad press -- with some companies in the sector tempting consumers with empty promises of free iPods -- publishers aren't turning their backs on the tactic just yet. Forbes.com signed a deal with lead gen service   [...]
Posted: Thursday, November 1st 2007

Lead Gen Firms Under Fire Over 'Win a Free iPod!' Promo Strategies

ValueClick isn't the only lead gen company in the doghouse. Stock Analyst Jordan Rohan, who spoke at the recent OMMA Conference in New York, said at least one other lead generation service is settling with the FTC. Meanwhile, advertisers that use such services are being subpoenaed. Lead gen companies are increasingly subject to investigation over their "promotional strategy practi  [...]
Posted: Wednesday, September 26th 2007

DMA Publicly Rebukes Five Ethics Code Violators

The Direct Marketing Association rained down upon five companies ruled non-compliant with the self-regulated Guidelines for Ethical Business Practices. According to DM News, consumers complained to DMA about Star Financial, ExclusiveGiftCards.com, Aristar Resorts, DADA USA Inc. and Union Federal Mortgage Corp. Publicizing names is a correction tactic utilized by the DMA if non-compliant   [...]
Posted: Wednesday, August 29th 2007

Girly Mags Prove Unwilling to Shake Cig-Serving Ad Habits

Representative Lois Capps (CA-D), the leader of a group of US representatives asking women's magazines to stop publishing cigarette ads, is dissatisfied with the apathy she's receiving from the industry. "I am extremely disappointed with the decision of these 11 women's magazines to continue running ads promoting cigarette smoking," said the California Democrat in the report by Advertising Age.   [...]
Posted: Friday, August 17th 2007

IAB and Lead Generation Committee Release Best Practices for Lead Generation

The Lead Generation Committee and the Interactive Advertising Bureau (IAB) have today released the Lead Generation Data Transfer Best Practices. At the most practical level, the document will help standardize the transfer and reception of data between advertisers and lead generators. Two major considerations served as guidelines for the final product: Security - lead generation data should be encrypted  [...]
Posted: Wednesday, August 15th 2007