Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 38 | 69 |
| » ad selling | 9 | 98 |
| » ad targeting | 34 | 73 |
| » ad technologies & vendors | 25 | 82 |
| » advertainment | 7 | 100 |
| » affiliate marketing | 2 | 105 |
| » agencies & ad departments | 18 | 89 |
| » alternative marketing | 12 | 95 |
| » Asia/Pacific | 1 | 106 |
| » automotive | 5 | 102 |
| » b2b | 2 | 105 |
| » best practices | 16 | 91 |
| » Beyond Marketing | 1 | 106 |
| » biz buzz | 24 | 83 |
| » broadband | 10 | 97 |
| » campaigns & creatives of note | 30 | 77 |
| » case studies | 2 | 105 |
| » co-op marketing & partnerships | 6 | 101 |
| » computers & tech | 12 | 95 |
| » consumer packaged goods | 5 | 102 |
| » CRM | 1 | 106 |
| » cross media | 7 | 100 |
| » demographics | 5 | 102 |
| » direct marketing | 6 | 101 |
| » domain names | 11 | 96 |
| » don't believe the hype | 6 | 101 |
| » e-commerce | 16 | 91 |
| » email marketing | 7 | 100 |
| » entertainment | 19 | 88 |
| » Europe | 8 | 99 |
| » finance | 1 | 106 |
| » healthcare | 5 | 102 |
| » I-PR & business communications | 6 | 101 |
| » instant messaging marketing | 1 | 106 |
| » interviews | 1 | 106 |
| » intrusive formats | 3 | 104 |
| » loyalty & retention | 6 | 101 |
| » major account moves | 3 | 104 |
| » major brands | 46 | 61 |
| » major players news | 37 | 70 |
| » measurement & analytics | 4 | 103 |
| » media convergence | 9 | 98 |
| » mobile marketing | 16 | 91 |
| » multi-channel marketing | 3 | 104 |
| » new and improved | 9 | 98 |
| » nonsense & parodies | 3 | 104 |
| » online ad market | 28 | 79 |
| » pearls of wisdom | 11 | 96 |
| » people | 7 | 100 |
| » personalization | 3 | 104 |
| » political parties & organizations | 14 | 93 |
| » privacy | 9 | 98 |
| » promotions | 5 | 102 |
| » publishing | 26 | 81 |
| » real estate | 1 | 106 |
| » research & stats | 9 | 98 |
| » rich media | 6 | 101 |
| » search engine marketing | 22 | 85 |
| » sex sells | 1 | 106 |
| » signs of doom | 8 | 99 |
| » signs of recovery | 4 | 103 |
| » signs of what's to come | 21 | 86 |
| » small business | 2 | 105 |
| » spam & anti-spam | 3 | 104 |
| » Spanish-speaking | 1 | 106 |
| » syndication & RSS | 2 | 105 |
| » technical innovation | 2 | 105 |
| » telecom | 9 | 98 |
| » text ads | 13 | 94 |
| » tools & software | 15 | 92 |
| » top stories | 9 | 98 |
| » travel | 2 | 105 |
| » user experience | 17 | 90 |
| » viral marketing & social media | 23 | 84 |
| » weblog marketing | 3 | 104 |
| » women | 1 | 106 |
| » worst practices | 29 | 78 |
| » Youth | 3 | 104 |
AOL Patch Wobbles | Brands' Social Currency | Campaign Seeks Torturers | Regulators Target Facebook | Groupon Payout Lawsuit
Agency News:
JWT Appoints a Pair of Chief Creative Officers in New York
Business Strategies:
For AOL, a Costly Gamble On Local News Draws Trouble
Taco Bell, BK and Others [...]
Posted: Wednesday, May 23rd 2012
Mullen's "Talent Hub" | NHL Digital Power | POM Deceived | Google Buys Streamer | Facebook Buys Gifter
Agency News:
Mullen Opening West Coast 'Talent Hub'
Business Strategies:
The NHL's Digital Power Play
Campaigns of Note:
Coca-Cola exec claims [...]
Posted: Tuesday, May 22nd 2012
Top News: Nestle Reassigns | Sam's Club Content | GM Drops Super Bowl | China Regulates Android | Yahoo Divests | Facebook Sputters
Agency News:
Nestle Reassigns Coffee-Mate, Looks at New Agency for Nesquik
Mediabrands Spinoff Network Will Be Called BPN
Business Strategies:
Sam's Club's Content Marketing [...]
Posted: Monday, May 21st 2012
Top News: GM Quits Facebook | Agencies After Accenture, Deloitte | Ebook Suit Forward | Mobile Shoppers Like Text
[...]
Posted: Wednesday, May 16th 2012
Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications
Ad Technology:
Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers
Business Strategies:
Creating True Accountability for the Customer Experience
Campaig [...]
Posted: Thursday, May 10th 2012
Top News: Advertise In Pauses | Google Invests in Content | Affluents Spend $224B | Yahoo Headhunter Quits | Agencies Need Digital Officers? | Ongo Paywall Folds | Tumblr Sued on Copyrights
Ad Technology:
Microsoft Find a Pro Directory: Getting Help with Your adCenter Campaigns
Agency News:
Organic Named Digital Agency of [...]
Posted: Wednesday, May 9th 2012
Top News: Clearstream's Video Analytics | Digiday's Content Marketing Launch | FTC vs. Google | Marketers Pressure ICANN | Last-Click Overrated? | Clout Not "Klout" | Pinterest's Waning Interest
Ad Technology:
Clearstream Launches Clearview - Advanced Video Analytics Technology to Audit and Evaluate Online Video Venues
Brands:
Oscar de la Renta reinvents social commerce via [...]
Posted: Friday, April 27th 2012
Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows
Ad Technology:
Issuu: A Tool for Marketing, Not Just Magazines
Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo [...]
Posted: Thursday, April 26th 2012
Top News: DG Buys Peer39 | Porsche's QR Strategy | Google, FB Lobby | FB Revenue Falls | Netflix Vs. Comcast
Business Buzz:
TV Ad-Services Company DG Buys Ad-Tech Startup Peer39 for $15.5 Million
Business Strategies:
How time of day [...]
Posted: Tuesday, April 24th 2012
Game-maker Bows to Power of Social Media
The ending to Mass Effect 3 left many gamers disgruntled--to the point that a petition to the Federal Trade Commission was filed complaining about how the game maker used deceptive advertising in its description of the game. Now its appears Electronic Arts and BioWare are about to cave—but probably not because they fear an inquiry from the FTC. Rather, it is the fury of their fan base they are seeking to appease, which has gaining momentum and a microphone via social media.
[...]
Posted: Thursday, March 22nd 2012
Top News: Do Not Track tools | Apple readies iPad 3 apps | Gamers love to hate Sony
Mobile Computing:
Apple is rushing to finalize apps for onstage iPad 3 demos and commercials.
iPad retains value longer than Kindle, research finds.
Do Not Track:
Do Not Track Plus [...]
Posted: Friday, February 10th 2012
Another Black Eye for Online Reviews
The New York Times tells of a best-selling product on the Amazon site that had quickly racked up a number of five-star reviews. As it turned out, the manufacturer of the product, which was already heavily discounted in a special offer, gave some customers the chance to review it. In exchange, it refunded their money.
A Crackdown by Regulators [...]
Posted: Friday, January 27th 2012
ANA Suggests Compromise for ICANN TLD Plan
The Association of National Advertisers is proposing a compromise to the ICANN Board regarding its top-level domain (TLD) expansion program.
Specifically, it is proposing that:
· ICANN will proceed with its plan to begin accepting applications for new TLDs on January 12, as scheduled.
· Concurrently, all NGOs, IGOs and commercial stakeholders concerned about protecting their brands will be given the opportunity to have those brands registered, without cost, [...]
Posted: Tuesday, January 10th 2012
The Brandjacking Starts on Google+ Pages
Google+ Pages has had its first official brandjacking: someone has set up a fake page for Bank of America, poking fun of the bank’s processes with mocking posts and images. (via Talking Points Memo). The page appears to have been live for a week, Talking Points say, which prompts concerns about Google’s [...]
Posted: Tuesday, November 15th 2011
Criticism of ICANN's TLD Plan Mounts in Online Ad Industry
Suddenly, it seems, the marketing industry has come to a decision about the value of a plan proposed by the Internet Corporation for Assigned Names and Numbers (ICANN) earlier this year: in short, it has said, there is none. Briefly, in June ICANN voted to allow companies to create website addresses ending in their own names — that is, replacing the .com with, say, an Apple.com, or a place, such as Vegas.com.
This Top Level Domain, or TLD, plan was controversial [...]
Posted: Monday, August 15th 2011
Digital Media Part of FTC's Focus on Limiting Food Advertising to Kids
The Federal Trade Commission is proposing new voluntary guidelines for advertisers of food products for children - a an overhaul that touches all forms of advertising including digital. It would be a significant change to the way companies approach children with marketing about food products, limiting their ability to use cartoon characters to promote foods that are high in fat or sugar or salt.
The FTC's motivation [...]
Posted: Friday, April 29th 2011
Top News: Google, government near deal on ITA Software | Facebook won't be ecommerce powerhouse | Official LinkedIn app hits Android | Time Warner, Viacom head to court over iPad
Travel:
Google, U.S. near accord on travel deal.
Expedia to spin off TripAdvisor.
Branding:
Gap [...]
Posted: Friday, April 8th 2011
Online Pharma Ads to Rise 10.6%. Now If Only Someone Will Tell the FDA
Healthcare and pharmaceutical online advertising spending has traditionally accounted for a small portion of online ad spending, never breaching the 4% mark. That, though, may well change if a new forecast from eMarketer comes to fruition. The firm predicts online ad spending in these sectors will hit $1 billion this year - a 10.6% increase from 2009.
[...]
Posted: Friday, August 27th 2010
FDA Nixes Pharma Use of Facebook Ad Widget
The U.S. Food and Drug Administration says that a Facebook Share button that Novartis Pharmaceuticals used to promote a cancer-fighting drug violated its requirements to disclose side effects or risks about such medications. The agency sent a letter to the company telling it that its promotion of Tasigna was "incomplete and misleading" - probably the first time FDA has issued a warning about using Facebook, according to Jeffrey Chester , a privacy advocate and executive director of the Center [...]
Posted: Monday, August 9th 2010
Top Industry News for 7-09-10: Advertisers give new ways to opt out of targeted ads
Ad Targeting:
Advertisers offer new way to opt out of targeted online ads.
Social Media:
Facebook buys provider of user-generated travel guides.
Online Ad Market:
iPhone [...]
Posted: Friday, July 9th 2010