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Industry Buzz & Snippets: 01/06/10

Media: US Local News Network partners with LA Times on new site. Analytics: In wake of data mergers, hyper-targeting takes shape. Search: How to   [...]
Posted: Wednesday, January 6th 2010

Industry Buzz & Snippets: 10/7/09

Ad Networks and Analytics: Facebook shutting out developers. Magazines band together for new ad network. Agencies and Marketing Execs:   [...]
Posted: Thursday, October 8th 2009

Yahoo Quits Microsoft, Scores Google Search Deal

Yahoo issued a statement announcing that talks with Microsoft about a liaison are over. Microsoft made an unsolicited takeover bid for Yahoo in February. Yahoo declined, setting off months of media drama between the two companies. In May, Microsoft raised its bid for Yahoo and made a final offer, which Yahoo   [...]
Posted: Friday, June 13th 2008

IAB Lends Helping Hand to Small Online Publishers

The Interactive Advertising Bureau (IAB) created a new membership level for small online publishers, part of an effort to help them "prevent adverse state and Federal regulation that could hinder [their] ability to sell or carry advertising." Any publisher that vends ads directly, indirectly or through a third-party network may join the IAB Small Publisher network, provided they make less than $1 million in annual revenue. The introductory rate is $500 per year. Interested publishers may   [...]
Posted: Wednesday, June 11th 2008

Overstock Deserts, Amazon Sues, New York State

Amazon has filed suit against New York in response to a new law requiring online retailers to collect tax from buyers in the state. Rival Overstock took a less complex measure: it has canceled relationships with its 3,400 New York-based affiliates,   [...]
Posted: Friday, May 16th 2008

FTC Fines Debit Card Marketers $2.2 Million

The Federal Trade Commission has settled a case against a cadre of marketers targeting "subprime consumers," reports ClickZ. EDP Technologies Corporation and others must pay $2.2 million in consumer restitution. The defendants used affiliate marketing programs to build leads and promoted prepaid bank-issued debit cards on websites, pop-ups and emails. They often charged hefty fees without authorizatio  [...]
Posted: Monday, January 28th 2008

Despite FTC Flak, Forbes Experiments with Lead Gen

Though online lead generation's suffered some bad press -- with some companies in the sector tempting consumers with empty promises of free iPods -- publishers aren't turning their backs on the tactic just yet. Forbes.com signed a deal with lead gen service   [...]
Posted: Thursday, November 1st 2007

IAB and Lead Generation Committee Release Best Practices for Lead Generation

The Lead Generation Committee and the Interactive Advertising Bureau (IAB) have today released the Lead Generation Data Transfer Best Practices. At the most practical level, the document will help standardize the transfer and reception of data between advertisers and lead generators. Two major considerations served as guidelines for the final product: Security - lead generation data should be encrypted  [...]
Posted: Wednesday, August 15th 2007

FTC Commish: Adware Advertisers Beware

Having sent a pointed message to adware firms with its case against Zango, the Federal Trade Commission is shifting its focus to the advertisers that use "nuisance adware" firms to distribute their ads. The FTC plans to send letters to advertisers to alert them that their ads have been distributed through Zango's adware, reports ClickZ, quoting one of the FTC's Commissi  [...]
Posted: Tuesday, November 7th 2006

Zango to Pay $3 Million, Settles FTC Charges

The former 180solutions, one of the world's largest distributors of adware, and its two principals have agreed to settle Federal Trade Commission charges that they used unfair and deceptive methods to get consumers to download adware and then obstructed their efforts to remove it. Zango's settlement with the FTC bars future downloads of Zango's adware without consumers' consent, requires Zango to provide a way for consu  [...]
Posted: Friday, November 3rd 2006

Service Fights Web Trademark Abuse

Marketers' growing concern with the use of their trademarks online by their own web marketing partners and affiliates has given rise to a new service. The ProtectMyMark service from Molander & Associates attempts to help marketers combat the misuse and abuse of trademarks online, helping find, correct and thereafter monitor for such behavior. The service helps marketers recover fees collected but no  [...]
Posted: Thursday, August 24th 2006

DMA Issues Affiliate and Ad Network Guideline

Some big marketers, relatively new to online marketing, have had their ads served via spyware-generated pop-ups, junk websites and other unseemly media, writes ClickZ; so, in an effort to end affiliate marketing practices and ad network buys that undermine brand, the Direct Marketing Association (DMA) has released relevant best practices guidelines. "The Federal Trade Commission had talked to us s  [...]
Posted: Wednesday, June 21st 2006

Warner Bros., 180solutions in Controversial Partnership

Controversial adware firm 180solutions's Zango.com site has been offering streams of two Warner Bros online-only shows - the (appropriately named) soap opera "Deception" and animated show "Medical Island" - and will soon offer a third show, reports MediaPost. Visitors can view the shows only if they agree to download pop-up ad-serving software, which serves  [...]
Posted: Thursday, May 11th 2006

Direct Revenue Adware Shenanigans, Indirect Yahoo Funding Revealed

New York State Attorney General Eliot Spitzer's recently filed suit against Direct Revenue has revealed some of the underhanded tactics and dealings of the adware company, reports MediaPost. Among the juicy tidbits of information to be revealed from copies  [...]
Posted: Thursday, April 13th 2006

DirectRevenue Settles Class Action, to Pay $300,000

Spyware/adware firm DirectRevenue is in the process of reaching a final agreement on landmark terms to settle a March 2005 class action suit brought against it, writes Jeff Molander at ThoughtShapers.com. The case of Sotelo v. Direct Revenue Friday received the preliminary approval of Federal Judge Virginia Kendall of the Northern District of Illinois in Chicago. The company and class representative Steph  [...]
Posted: Wednesday, March 15th 2006

LowerMyBills.com Wins Online Advertising Copyright Suit

Online mortgage lead generator LowerMyBills.com, an Experian company, announced it has obtained a court judgment in its copyright infringement lawsuit against comparison-shopping site NexTag, which has been ordered to pay $200,000 to LowerMyBills.com. The company said the judgment against NexTag is among the first obtained in a lawsuit involving claims of copyright in  [...]
Posted: Tuesday, January 24th 2006

Double Whammy: DirecTV to Pay $10.4 MM in Fines

The FTC has levied on DirecTV a fine 10 times greater than any other penalties related to the do-not-call law. The satellite TV provider was charged with not sufficiently overseeing the contractors it used to sell its services, reports AdAge (vi  [...]
Posted: Friday, December 16th 2005

FTC Holds Sites Responsible for Affiliates' Actions

The recent settlement of a CAN-SPAM complaint implies liability by companies for the actions of their affiliates, writes ClickZ, pointing to a requirement by the Federal Trade Commission (FTC), backed by a U.S. District Court in Nevada, that several porn sites keep detailed records on affiliate marketers, obtaining a name, address and working phone number for each affiliate and sub-affiliate. Also, seven days before a campaign launche  [...]
Posted: Friday, November 18th 2005

Firms Charged for Affiliate Spam Hawking Porn

The Federal Trade Commission (FTC) has charged seven companies with violating anti-porn provisions of the CAN-SPAM Act because of actions taken by their marketing affiliates, the commission announced yesterday, writes ClickZ. The firms didn't directly spam consumers but operated affiliate programs in which others sent spam on their behalf, the FTC said. Four companies have agreed to pay a total of nearly $1.2 million to settle, and at  [...]
Posted: Thursday, July 21st 2005

Top 10 U.S. Unsubscribe Violators Listed

UnsubCentral and LashBack yesterday released a list of the top 10 U.S. "Unsubscribe Violators" - marketers and advertisers whose suppression lists have been misused, resulting in more email from more sources after consumers have opted out. The Can-Spam Act requires gives advertisers 10 business days to stop sending commercial email messages to consumers who opt out by unsu  [...]
Posted: Friday, June 3rd 2005