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Don't Abandon Yelp Et Al For Google Reviews

A change in the way Google displays local business information will mean some companies will have to recalibrate their approach to customer reviews - but not as drastically as one might expect. Briefly, late last week Google removed the customer reviews taken from other web sites such as Yelp for its Google "Pla  [...]
Posted: Monday, July 25th 2011

Top Industry News for 8-05-10: Google drops the Wave

Social Media: Google drops Google wave. Google acquires Slide, maker of social apps. Ad Networks: BrightRoll opens online video ad exchange.   [...]
Posted: Thursday, August 5th 2010

Top Industry News for 7-09-10: Advertisers give new ways to opt out of targeted ads

Ad Targeting: Advertisers offer new way to opt out of targeted online ads. Social Media: Facebook buys provider of user-generated travel guides. Online Ad Market: iPhone  [...]
Posted: Friday, July 9th 2010

Industry Buzz & News: 6/25/10

Online Ad Market: IAB sets guidelines for ad network exchanges. Search: Yahoo chief defends her site, strategy. Facebook unleashes   [...]
Posted: Friday, June 25th 2010

Industry Buzz & News: 6/02/10

Ad Technologies: Adobe releases digital magazine viewer. Search: Google acquires Invite Media, first buy-out of a DSP. Social Media: Fake patient campaign exposes real social marketing critics and questions. Y  [...]
Posted: Wednesday, June 2nd 2010

Industry Buzz & News: 5/27/10

Mobile Computing: Microsoft CEO says launch of new phone software will be by the end of the year. The magic behind rating apps. Lead designer of WebOS   [...]
Posted: Thursday, May 27th 2010

Industry Buzz & News: 5/24/10

Social Media: FarmVille creator Zynga moves into real-world branding. Twitter cuts cord on third-party ad networks. Yahoo allies with Nokia on maps. Can location-based services   [...]
Posted: Monday, May 24th 2010

Industry News & Buzz: 4/30/10

Online Ad Market: AdMob data suggests divisions in mobile ad market. Ad Technologies: Apple CEO makes case against Flash. Social Media: Google's nightmare is if Facebook's 'Like" replace  [...]
Posted: Friday, April 30th 2010

Industry Buzz & Snippets: 11/19/09

Ad Procurement: Three ways clients can push ad agencies to save money. Email Marketing: Managing email subscriber expectations during the holidays. Email   [...]
Posted: Thursday, November 19th 2009

Lawmakers Shy Away from Online Ad Regulation

After a handful of hearings, the US House Small Business Committee decided not to regulate online advertising, preferring to let market forces play out, reports ClickZ. The committee listened to a number of witnesses, all of which argued that users decide which platforms succeed or fail over the internet. Asked point-blank about Google's dominance in the field, many witnesses stuck to their guns, asser  [...]
Posted: Friday, June 27th 2008

IAB President to Defend Role of Internet Advertising in Small Business

This afternoon President Randall Rothenberg of the Interactive Advertising Bureau (IAB) will testify at a House Small Business Committee Hearing, regarding how internet advertising affects small business growth. "Small business websites are the Mom & Pop grocery stores of the World Wide Web," he stated. "Just as the local retailer anchors a geographic community, these sites anchor communities of interest that span towns, cities, states, even nations. "They do this with their content -- an  [...]
Posted: Wednesday, June 25th 2008

AP Takes Bloggers on in Copyright Fight; Arrington Boycotts It

The Associated Press is battling small online news sites -- in essence, bloggers -- that have "quoted too heavily" from its stories, reports the Guardian. The news site takes issue with bloggers that quote large excerpts from a news story, even if they link to the original article. Irene Keselman, the intellectual property governance coordinator for the AP, sent a letter to the Dr  [...]
Posted: Monday, June 16th 2008

EBay Sellers Consider Mass Exodus After Fee Hike

eBay sellers are unimpressed -- indeed, rather livid -- by dauphin CEO John Donahoe's proposal to reinvigorate the company. Per the proposal, eBay shall lower upfront fees for listing items and raise the percentage it takes from each sale. Donahoe supported the proposal by stating "sellers prefer this structure." eBay says the new model will consequently  [...]
Posted: Thursday, January 31st 2008

IAB and Lead Generation Committee Release Best Practices for Lead Generation

The Lead Generation Committee and the Interactive Advertising Bureau (IAB) have today released the Lead Generation Data Transfer Best Practices. At the most practical level, the document will help standardize the transfer and reception of data between advertisers and lead generators. Two major considerations served as guidelines for the final product: Security - lead generation data should be encrypted  [...]
Posted: Wednesday, August 15th 2007

Google Click-Fraud Settlement Approved

An Arkansas judge has approved a proposed $90 million offer to settle a class-action suit against Google, but apparently not everything is settled. Miller County, Arkansas, Judge Joe Griffin on Thursday approved Google's settlement offer - up to $60 million in online ad credits and $30 million in legal fees - to businesses that accused it of charging them for false clicks and not doing enough to prevent click fraud,   [...]
Posted: Friday, July 28th 2006

Supremes: Wine Is Fine for Shipping via Online (or Otherwise)

In what will likely give a boost to some niche e-commerce players, the U.S. Supreme Court struck down state laws barring consumers from buying wine and having the seller ship it across state borders, the E-Commerce Times reports. The 5-4 decision dealt specifically with state laws in Michigan and New York. The court ruled that the existing laws were discriminatory and a  [...]
Posted: Tuesday, May 17th 2005

U.K. Firms Ignorant of Own Spam Law

The Register: Anti-spam laws baffle UK.biz Research revealed that five out of six British businesses remain in the dark about the U.K.'s recently passed anti-spam measures. Clearswift found that the precious few business officials aware of the laws thought them woefully inadequate, with 92 percent saying that they were not nearly tough enough. About half of the businesses surveyed sent out unsolicited emails to prospectiv  [...]
Posted: Friday, May 7th 2004