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Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.


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Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis

Ad Technology: Sense Networks Releases New Predictive Mobile Ad Targeting Services Facebook Premium Ads Get Self-Service Availability  Facebook 'plotting ad-tracking system'  [...]

Top News: GM Quits Facebook | Agencies After Accenture, Deloitte | Ebook Suit Forward | Mobile Shoppers Like Text

  [...]

Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications

Ad Technology: Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers Business Strategies: Creating True Accountability for the Customer Experience Campaig  [...]

Top News: Clearstream's Video Analytics | Digiday's Content Marketing Launch | FTC vs. Google | Marketers Pressure ICANN | Last-Click Overrated? | Clout Not "Klout" | Pinterest's Waning Interest

Ad Technology: Clearstream Launches Clearview - Advanced Video Analytics Technology to Audit and Evaluate Online Video Venues Brands: Oscar de la Renta reinvents social commerce via   [...]

New Developments May Give Online Advertising for the Disabled a Boost

Online advertising is not typically developed with the disabled - namely sight-impaired and hearing-impaired individuals - in mind. However recent developments - from sight-impaired friendly touchpad technology to Google's decision to pilot test American Sign Language in Hangouts - suggest this may be changing. Some Background The exclusion of the disabled from online technologies has never sat well with this constituency, which has sought to remedy the si  [...]

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Will FM Find Its Way to the Cell Phone? Not if Cell Phone Manufacturers Have Anything to Say About It

The National Association of Broadcasters has put forth a plan in which radio stations would give up their exemption for license fees for the music they play - shelling out on average $100 million a year. In exchange, one of the perks NAB is asking for is a government mandate that would force cell phone manufacturers to offer FM radio on their devices (via the New York Times). It is a tricky, multi-layere  [...]

Is It Time to Consider Mobile Marketing Alternatives to the iPhone?

No doubt about it - the iPhone and iPad have become mobile juggernauts. Little surprise, therefore, that marketers have been rushing to target these devices with apps and mobile ads. No one believes that either platform will fade to irrelevancy. However Apple is in a uniquely vulnerable moment now after rolling out a flawed iPhone 4. In this pause, marketers might want to at least contemplate alternative - or complementary - paths to reaching the mobile space. Consider the following:   [...]

Industry Buzz & News: 6/25/10

Online Ad Market: IAB sets guidelines for ad network exchanges. Search: Yahoo chief defends her site, strategy. Facebook unleashes   [...]

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Industry Buzz & News: 6/22/10

Demographics: What do women want in online ads. Social Media: Twitter outages leave most marketers unfazed. Fans flock to entertainment brands in Facebook's new 'like' era. Mint   [...]

Who Else is Using Your Customers' Tweets?

Consumers - not to mention legislators - have become increasingly concerned about online and social media privacy.  The commercialization of social media data, however, is not just on the part of marketers - or in the case of Facebook, by these sites on behalf of their advertising clients. Increasingly, social media content is being used in ways that consumers never expected - and is li  [...]

Industry Buzz & News: 6/07/10

Online Ad Technologies & Vendors: Google tests out Twitter ads; both companies mum on pricing. Campaigns & Creatives: Lufthansa finds success blending social media with flight status updates. Social Media: Yahoo to   [...]

Why Some Facebook Users Are At War With Its Advertisers

Quit Facebook was supposed to be a day where legions of Facebook users left the network in protest over its privacy policies. The movement, by just about any measure, was a flop, with approximate 33,000 of the social network’s 400 plus million users signing a pledge to quit the service. But while the movement may have ended with a whimper that doesn’t mean there is a strong undercurrent of fury directed at the social networking site. Bruce Nus  [...]

See a Tar Ball? There's An App for That

CrisisCommons, a coalition of volunteer software developers, has developed an iPhone and Android app for for residents and volunteers on the U.S. Gulf Coast to report signs of oil coming ashore. Typically in an oil spill, toll-free numbers are set up for such sightings. However with GPS-enabled smartphones, the government can gather this data that much more precisely, according  [...]

Industry Buzz & News: 5/25/10

Online Ad Market: Yahoo looks to direct mail partner to help it crack local ad markets. Google transparency on sharing revenues as clear as mud. Social Media: Can AOL   [...]

Industry Buzz & News: 5/24/10

Social Media: FarmVille creator Zynga moves into real-world branding. Twitter cuts cord on third-party ad networks. Yahoo allies with Nokia on maps. Can location-based services   [...]

FTC Gives Nod to Google-AdMob, Tells Industry What It Already Knew

The Federal Trade Commission has given a grudging approval to Google’s acquisition of AdMob. The agency cited its concerns about these large companies in the mobile ad space combining - but noted that Apple is also entering the space with its acquisition of Quattro and the rollout of the iAd platform. It has been touch-and-go with the FTC over whether it would approve the merger or not.   [...]

Industry Buzz & News: 5/10/10

Online Ad Market: Citysearch plans reputation management product. Campaigns & Creatives: Concert promoters embrace new media for fan services. Privacy:  [...]

Industry Buzz & News: 5/07/10

Online Ad Industry: Time spent with display ads boost search: study. Search: Google Goggles translates text in images. The search engine landscape in 2010: Rand's   [...]

Industry Buzz & News: 5/06/10

Legal/Regulatory: New U.S. push to regulate internet access. Campaigns & Creative: Yahoo's new ad isn't bad but it's still a waste of $80 million. Staples keeps customer  [...]

Industry Buzz & News: 4/27/10

Legal/Regulatory: Senators press Facebook on giving data to advertisers. Search: Google Maps gets 3D view of the world. Social Media: Facebook open graph and what it   [...]