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Apple Designer Regrets | Mobile "Crushes" Facebook? | IBM Distrusts Siri

Business Strategies: Apple designer 'winces' over some past product choices Campaigns of Note: LG Electronics USA Debuts 'Only LG' Ad Campaign Customer Experience: Three Myths abou  [...]
Posted: Friday, May 25th 2012

Mullen's "Talent Hub" | NHL Digital Power | POM Deceived | Google Buys Streamer | Facebook Buys Gifter

Agency News: Mullen Opening West Coast 'Talent Hub' Business Strategies: The NHL's Digital Power Play Campaigns of Note: Coca-Cola exec claims   [...]
Posted: Tuesday, May 22nd 2012

Top News: Online Political Ads | Target Dumps Kindle | Hyperlocal Mobile Scale | LinkedIn Tops Conversions | Tumblr Ads | Amazon Web Shows

Business Buzz: 2012: Year of the Online Political Ad [INFOGRAPHIC] Business Strategies:  [...]
Posted: Thursday, May 3rd 2012

Hotels Go On Offensive Against Negative Reviews

Hotels are taking a particularly aggressive stance against anonymous reviews found on such sites as Yelp or Trip Advisor by actively trying to connect the data dots to identify the author. Once the hotel has identifying information in hand it might thank the poster for the good review - perhaps with a gift basket. In the case of a negative review, it might send an email asking for either a reconsideration or a chance to readdress what was wrong with the person’s stay,   [...]
Posted: Monday, May 17th 2010

AP Software Tracks Appropriation of Content

The Associated Press is adding software to its articles, intended to inform readers of usage rights associated with the content -- and act as a policing agent, automatically informing the AP about how the article elsewhere online. Each article will be published with a digital "wrapper" -- data not visible to users that maximizes the content's ranking in search engines and tracks its movements across the web. The program will be introduced in stages stretching over the course of the next year,  [...]
Posted: Monday, July 27th 2009

Domino's Employees Incite YouTube Brand Scandal

Two Domino's employees have released a series of YouTube videos in which they playfully molest food products before allegedly passing them on to customers. In the most recent video posted on YouTube, "Michael" -- one member of the duo -- inserts cheese into his nose and waves salami over his backside before placing both ingredients on a pair of sandwiches.   [...]
Posted: Wednesday, April 15th 2009

Biz Stone: Twitter to Charge Brands for Use

Twitter co-founder Biz Stone has confirmed the microblogging network will begin charging companies for certain components of its service. Rumors that Twitter may start charging for use began taking concrete form in November. "We are noticing more companies using Twitter and individuals following them. We can identify ways to make this experience even more valuable and charge fo  [...]
Posted: Tuesday, February 10th 2009

Site Glitches Plague Online Shoppers

Some 36% of online shoppers suffered roadblocks when buying gifts this holiday -- ranging from slow website response, to fruitless check-out efforts, to outright system crashes--according to a survey of 1,000 online consumers, conducted for Guidance by Synovate,   [...]
Posted: Friday, January 9th 2009

Retailers Top Forrester's Customer-Experience Ranking

Only 11% of companies garnered a rating of "excellent" in this year's Customer Experience Index of large US firms, released by Forrester Research, Inc., -- and 38% of firms were rated as "poor" or "very poor." Barnes & Noble and USAA topped Forrester's ranking, while Charter Communications and Me  [...]
Posted: Friday, December 19th 2008

Facebook to Buy ConnectU, Whose Code it 'Stole'

ConnectU, which sued Facebook CEO Mark Zuckerberg for stealing its code, is now a Facebook acquisition target, the BBC reports. Before starting Facebook, Zuckerberg conducted programming work for the founders of ConnectU, known at the time as HarvardConnect.com. He launched Facebook as an Ivy League-only network in 2004, sparking a   [...]
Posted: Monday, August 18th 2008

GOP Unhappy Over Use of Its Trademarks in CafePress Merchandise

The Republican National Committee (RNC) plans to sue CafePress for permitting vendors to sell unlicensed Republican merchandise, including shirts and stickers that portray the Grand Old Party elephant -- even if those portrayals are positive. CafePress.com enables users to "brand" shirts, caps, stickers and other items, then sell them in their own CafePress online stores. "Please cease and desist from allowing vendors to utilize the federally registered trademarks of the RNC or we will be   [...]
Posted: Friday, July 18th 2008

With Inflated Day Care Costs, Google Courts Mutiny on Home Turf

Google may rule in search share and on mobile phones, but it is less popular among its child-rearing employees, reports The New York Times.  [...]
Posted: Tuesday, July 8th 2008

AP, Blogging Group to Create Unified Guidelines

This Thursday, the Associated Press (AP) will meet with the Media Bloggers Association in hopes of creating appropriate guidelines for quoting AP stories, reports Wired (via the AP). Prominent bloggers recently critiqued the AP for its defensive stance o  [...]
Posted: Wednesday, June 18th 2008

Overstock Sues New York State Over 'Amazon Tax'

Online retailer Overstock.com has filed a suit challenging New York State's "Amazon Tax," according to a company release. New York State recently ruled that online retailers doing business with in-state inhabitants must collect sales tax on those purchases. The law went into effect on Saturday a  [...]
Posted: Monday, June 2nd 2008

Overstock Deserts, Amazon Sues, New York State

Amazon has filed suit against New York in response to a new law requiring online retailers to collect tax from buyers in the state. Rival Overstock took a less complex measure: it has canceled relationships with its 3,400 New York-based affiliates,   [...]
Posted: Friday, May 16th 2008

Phorm Still Has a Lot of Public Relations to Do

Despite Phorm's self-styled aggressive stance on user privacy, UK customers remain adamantly distrustful of the service, reports ISPreview. A survey of 1090 ISPreview readers found 57 percent would leave their ISP if it partnered with Phorm to serve targeted advertising. Phorm works with ISPs to track online activity, then cr  [...]
Posted: Monday, May 12th 2008

Photo Retoucher Defends Integrity of Dove 'Real Beauty' Campaign

A quote from a photo retoucher for Dove's Campaign for Real Beauty has generated questions about how "real" any of the beauties actually were. In the May 12 issue of the New Yorker, Pascal Dangin -- photo retoucher for Annie Leibovitz, who created the Real Beauty ads for Dove and Ogilvy -- said this with regard to the campaign: "Do you know how much retouching was on that? But it was great to do, a challenge, to keep everyone's skin and f  [...]
Posted: Friday, May 9th 2008

Google Publishes Whiplash Reaction to Microsoft/Yahoo Bid, Microsoft Snaps Back

The Googleblog has published insights on Microsoft's unsolicited bid for Yahoo, which was announced Friday. "The openness of the Internet is what made Google -- and Yahoo! -- possible," wrote SVP David Drummond of corporate development at Google. "Microsoft's hostile bid [...] is about more than simply a financial transaction. [...] It's about preserving the underly  [...]
Posted: Monday, February 4th 2008

Digital Shift Likely to Cause Agency Downsizing

The inability of ad agency holding companies to evolve has put the media buying industry in a tenuous position, reports Adweek. Not only have they failed to adapt their own processes, but they also sat on the sidelines as companies like aQuantive and others were sold to Google, Microsoft, AOL or Yahoo. As more advertisers eye digital executions it will be incumbent on the agencies to take charge o  [...]
Posted: Thursday, January 17th 2008

'Customer Affinity' New Measure of B2B Marketing Effectiveness

Despite increased focus on customer engagement, most B2B technology companies continue to fall short of meeting customer expectations and commitments, according to the results of a new research initiative by the Chief Marketing Officers Council, MarketingCharts reports  [...]
Posted: Tuesday, December 18th 2007