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Web Retailers Cope with Shipping-Charge Rejection

In response to consumer demands for low or no-cost shipping and the increasing role shipping costs play in online purchase decisions, a growing number of top online retailers are planning free shipping promotions during the 2009 holiday season, the Wall Street Journal reports. The moves come as a slew of industry studies and internal retailer data confirm that shipping charges rank as one of the bigge  [...]
Posted: Thursday, October 22nd 2009

NBA Launches Online Rule Book to Polish Image

The National Basketball Association (NBA) has just launched a new online video rule book on its website that illustrates more than 100 regulations - including everything from traveling and dribbling violations to technical fouls - through video clips from recent and high-profile league games. The site is the league’s latest effort to regain the confidence of fans, many of whom are frustrated with the sport’s officiating practices  [...]
Posted: Monday, October 19th 2009

Stella McCartney Brings Her '09 Collection Mobile

Design house Stella McCartney partnered with ad network Millennial Media to bring its 2009 collection from the runways to mobile phones. The campaign runs through January and marks the Gucci Group subsidiary's first foray in mobile marketing. Its objective is to "extend the brand into mobile while maintaining a stylish image and enabling the consumer to get a view into the spring and summer fashion lines,"   [...]
Posted: Wednesday, December 17th 2008

Facebook Campaign Quadruples NYT Fan Figures

Last week New York Times president Scott Heekin-Canedy released an eight-page memo praising the success of the newspaper's Facebook advertising campaign, which went live in the days following the Presidential election. "The goals [...] were to increase our number of Facebook fans; raise awareness of NYTimes.com as an interactive news center; and engage the Facebook community in a conversation about the election outcome," Heekin-Can  [...]
Posted: Monday, December 1st 2008

Economic Impact of Word-of-Mouth Calculated with Net Promoter Model

Customer word-of-mouth (WOM) behaviors have strong financial positive and negative impact on customer loyalty, ultimately affecting company growth, according to a SatMetrix Syst  [...]
Posted: Thursday, April 3rd 2008

Nissan Deals with Middle-of-the-Road Brand Perception

Nissan is suffering from middle-of-the-pack brand perception despite consistent manufacture of well-received vehicle models, reports Ad Age. Though hardly red, profits are off 11 percent globally and were down 50 percent last quarter. Nissan spent almost $1 billion in measured media in 2006 and has already spent $167 million in January and February. Their campaign, Shift 2.0, also lacks a consistent brand con  [...]
Posted: Tuesday, May 8th 2007

NAA: Online Newspapers Doing Better than Ever

Despite news that ad revenue is slowing down, the Newspaper Association of America reports that traffic to newspaper websites continues to grow, reports MediaPost. The NAA numbers show 59 million people visited newspaper websites in the first quarter of the year, up 5.3 percent over the same period in 2006. Page views are also up, from 2.7 billion in Q1 2006 to 3.1 billi  [...]
Posted: Wednesday, April 25th 2007

Latinos Watching More Mobile Video

Marketers and content producers are tapping into the power of the Latino market by reaching them via mobile devices, reports AdAge. Latino users spend more on mobile services and take advantage of more features like videos and ringtones than the general market. That's leading marketers to explore text, video or other methods to reach that audience on their mobile devices. One popular tactic is to create new or repurpose e  [...]
Posted: Monday, April 23rd 2007

Customers Help Quell 'Dell Hell' Heat

Once plagued with problems, Dell turned to its customers to help solve them, according to one-time ultra-critical Jeff Jarvis of BuzzMachine, who calls Dell's move not crowdsourcing but crowdmanaging. "Things began to turn around when Dell opened a company blog, which was off to a puffy start until Lionel, the chief blogger, entered, speaking with customers in an honest, direct, humble, and human voice. Next they put together a team to reach out to bloggers who had problems. They  [...]
Posted: Friday, April 6th 2007

Microsoft Offers to Pay Companies for Using Live Search

Microsoft has confirmed a trial program that pays companies for having their workers use Live Search on the job. The "Microsoft Service Credits for Web Search" program will give companies credits based on the number of searches performed, CNET reports. The credits can be redeemed for products and training. Search blogger John Battelle   [...]
Posted: Monday, March 19th 2007

Chevy, HP Ads Get Personal with Personiva

Seeking to get consumers to become more engaged with their ads and pass them along to friends and family, Chevrolet and Hewlett-Packard have created campaigns that allow people to personalize their own ads online, reports the Chicago Tribune. The campaigns from both companies are powered by Personiva, a technology company that lets people ins  [...]
Posted: Tuesday, February 27th 2007

Mags Snare Students with Free Digital Issues

The Magazine Publishers of America hopes to turn more college students into magazine readers while introducing them to a digital form of publishing - and is giving away thousands of digital subscriptions to magazines. The digital editions, reached by a link within an email message, is a replica of the magazine, complete with text, photos and advertising, writes the New York Times (  [...]
Posted: Thursday, September 7th 2006

Email Relevance Kindles Conversion, Retention

Email communication between companies and consumers or other businesses is about serving the needs of the recipient rather than selling, said ExactTarget's director of e-marketing strategy, Joel Book, at the firm's eMarketing Excellence Summit, reports DM News. "Email works best when it's personal and relevant. This sounds like common sense, but we see too much batch and blast," Book said. When marketers take the time   [...]
Posted: Friday, July 22nd 2005

Cross-Media Study Results Shared

MediaPost: Ford, Verisign, And Universal To Share Cross-Media Case Study Results Early details given to MediaPost by the Internet Advertising Bureau on the cross-media studies conducted by Ford, Universal Studios and Verisign show interesting indications that a great deal of spending should continue to be done on television but that online media are often short changed and should be supported at higher levels. At least two o  [...]
Posted: Tuesday, May 4th 2004

Retailers Say Amazon Placement Works

Internet Retailer: Lands’ End lures new customers through Amazon Stores hopping onto Amazon.com's tab bar may have been seen as having admitting defeat in their own, independent e-commerce efforts, but results are showing that companies like Lands' End are reaping massive customer acquisition benefits from the Amazon traffic spigot. Roughly half of the customers coming from Amazon are completely new or reactivated customers.   [...]
Posted: Tuesday, April 13th 2004

Ford UK Mounts Novel Multi-Media Product Placement Campaign

If you thought you could escape rampant product placements by reading a good book, fuhgetaboutit. The latest author to get paid for product placement in a novel is British chick-lit writer Carole Matthews. The author changed the heroine's car in her book "The Sweetest Taboo" to a   [...]
Posted: Monday, April 5th 2004

Study: Consumer Good Sales Boosted with Net Ad Introductions

Revolution: MSN study shows online ads boost sales by up to 12.5% Adding to the drumbeat of studies showing the effectiveness of online advertising in helping brands of consumer goods, MSN published a study showing that adding online media to consumer product goods advertising boosted actual sales by as much as an eighth. The study concluded that consumer brands are likely fumbling their marketin  [...]
Posted: Friday, March 26th 2004

New Fee Causes NYT News Alert Subs to Fall 96 Percent

Editor and Publisher: NYTimes.com News Alert Has 20,000 Subs The introduction of a $19.95 a year fee this May caused subscriptions to the NYT News Alert service to fall from 500,000 to 20,000. Such a huge decrease does not seem intuitive. The News Alert service was part of people's daily lives - surely it was worth five cents a day to more than four percent of them, especially  [...]
Posted: Friday, August 8th 2003

SiteCatalyst Does Wonders for MyFamily

MediaPost: Case Study: MyFamily.com Finds Marketing Accountability Let's just put aside the fact that this is going to sound like an ad for SiteCatalyst, OK? When Leo Burnett Technology Group went out of business in 2001 and all of us found ourselves out on the street, one enterprising art director set up a MyFamily page for us all to keep up to date and to network. Well, mostly, it was a place for us to just bitch about pa  [...]
Posted: Friday, July 11th 2003