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Elite Travel Services on Display in 'Up in the Air'

The traveling public received a rare glimpse into the elite service that airlines and hotels offer their very best customers in the movie 'Up in the Air', starring George Clooney. Airlines market extensively their frequent flyer and other loyalty programs, of course. The top echelon of these programs, however, is invitation only - and not publicly marketed by the companies. "Secret Society" "We don't discuss the specifics of it,'' Dawn Turner, the global promotion manag  [...]
Posted: Tuesday, December 22nd 2009

NBA Launches Online Rule Book to Polish Image

The National Basketball Association (NBA) has just launched a new online video rule book on its website that illustrates more than 100 regulations - including everything from traveling and dribbling violations to technical fouls - through video clips from recent and high-profile league games. The site is the league’s latest effort to regain the confidence of fans, many of whom are frustrated with the sport’s officiating practices  [...]
Posted: Monday, October 19th 2009

Pizza Hut, blinkbox Liaise for Low-Maintenance Dinner Dates

In a relationship forged by agency Blue Barracuda, Pizza Hut Delivery is partnering with online film/TV aggregator blinkbox.com to offer discounted films when users order a pizza. Films available for streaming under the liaison will include "Gran Torino" and "Body of Lies" -- enabling those the utilize the service to create a dinner-and-a-movie experience without leaving home. "Combining an oven-hot pizza with instant video streaming is a quick and simple way to give customers a complete n  [...]
Posted: Thursday, September 3rd 2009

One-Hit Video Wonders May Win Entry into YouTube Partnership Program

Google property YouTube is extending its YouTube Partnership Program to increase the likelihood ordinary users, and not just so-called "cewebrities" (online celebrities), can profit from high traffic to their videos. Moving forward, proprietors of videos generating a plentitude of views may be offered invitations to monetize those videos in a revenue-sharing deal. Other factors include view count, compliance with YouTube's Terms of Service and whether or not the video has gone viral. Eligi  [...]
Posted: Wednesday, August 26th 2009

Barnes & Noble Embarks on E-Book Adventure

Book retailer Barnes & Noble, Inc. is expanding its e-book program with the launch of an e-bookstore and proprietary Palm OS-based eReader e-book device. Barnes & Noble calls the new e-bookstore the "first phase" of its digital strategy, Retailer Daily   [...]
Posted: Thursday, July 23rd 2009

Printcasting Democratizes Magazine Publishing

A company called Printcasting is experimenting with a way to compel more advertisers and readers to print magazines with model that allows nearly anyone to be a magazine publisher. Printcasting ("People-powered Magazines") lets would-be publishers choose articles and blog posts, insert them in a template of their choice, then print and distribute the resulting "magazine" themselves, The New York Times   [...]
Posted: Tuesday, July 21st 2009

Ad-Supported Models Strike Chord with Music Freeloaders

Though nearly one-third of digital music downloaders and streamers in the US currently acquire songs illegally via peer-to-peer networks, new ad-supported models for music delivery are gaining momentum as an alternative, cutting down on illegitimate file sharing, according to a study by Ipsos.   [...]
Posted: Tuesday, July 21st 2009

Sprint Theater Kiosks Scan Phones, Print Popcorn Coupons

Sprint has unveiled kiosks in the lobbies of movie theaters where Sprint customers can scan a code from their phones to get coupons for popcorn and sodas. The campaign, in 500 theaters across the country, will continue through December, MediaBuyerPlanner writes. Cinema advertising is growing in popularity, and companies like Screenvision and National CineMedia are expanding t  [...]
Posted: Wednesday, July 8th 2009

College Facebook Users Have Lower GPAs

College students who use Facebook spend less time studying and have lower grade-point averages (GPAs) than students who have not signed up for the popular social networking site, according to a study by researchers at Ohio State University. While the study of 219 OSU graduate and undergraduate students did not uncover a direct cause-and-effect link between Facebook use and lowe  [...]
Posted: Tuesday, June 9th 2009

78% of Gen Y is 'Meh' About Twitter; They Also Retweet Less

Despite the fact that 99% of Generation Y consumers (ages 18-24) report having an active profile on at least one online social networking site, only 22% of this same age group say they currently use Twitter, according to a study from the Participatory Marketing Network (PMN).   [...]
Posted: Wednesday, June 3rd 2009

Google Analytics Tracks Fresh YouTube Viewer Data

Through YouTube's Insight analytics offering (via Google Analytics), users can now keep track of new data on how their videos are faring. Previously-unavailable information includes bounce rates, length of visit, page views, and return visits. "For those who want to tailor their videos to a specific audience, Google Analytics also provides info about where viewers are located geographically and what languages they speak," the YouTube Biz Blog   [...]
Posted: Friday, May 22nd 2009

Sears and Kmart Try the Social Media 'My'

Hoping to ingratiate themselves to today's social media-savvy shoppers, Kmart and parent company Sears are test-driving two new community sites: MySears and MyKmart. Built with help from consumer review socnet Viewpoints, the site enables users to write reviews, view polls and blogs, and follow either retailer on Facebook, Twitter, YouTube and LinkedIn. Videos, a "featured revi  [...]
Posted: Thursday, May 7th 2009

Disney to Join the Hulu Board

After much ado, and provided the alliance passes regulatory review, The Walt Disney Co. shall join News Corp., NBC Universal and Providence Equity Partners as joint venture partner and equity owner of professional TV show/film/clip aggregator Hulu, MediaPost reports. Financial terms were not disclos  [...]
Posted: Friday, May 1st 2009

Today's Teens Buy 19% Less Music

Teens between ages 13 and 17 listened to more online music in 2008 than they did in 2007, but acquired 19% less, according to research from the The NPD Group, which reported that this decline includes a combined 26% decrease in CD purchases and a 13% dip in paid digital downloads. In the case of paid digital downloads, 32% of teens purchasing less digital music expressed discont  [...]
Posted: Wednesday, April 8th 2009

Netflix Connects Users with Facebook

Online consumer entertainment retailer Netflix, which publicized intentions to focus more on its online content streaming service, is expanding its internet presence through a partnership with social networking site Facebook. Using the Facebook Connect extension of the social networking platform, Netflix customers who are Facebook members can seamlessly link both accounts, the company explains. This will allow Netflix customer  [...]
Posted: Thursday, March 26th 2009

Blockbuster, TiVo Announce Digital Rental Partnership

Today Blockbuster is expected to announce a partnership with TiVo, whereby the former's digital movie library can be ported directly to the televisions of TiVo users. The service, Blockbuster On-Demand, will be accessible to the 800,000 users with broadband internet connected to their TiVo units. "Ultimately, our vision is to work with TiVo so that their subscribers can access movies not only through our On Demand service but also from our stores and through our by-mail service as well," s  [...]
Posted: Wednesday, March 25th 2009

ABC Holds Nine of Top 10 Slots for Online TV Viewing

While Fox maintains its usual spring lead in terms of the 18-49 television crowd, and CBS reigns supreme in terms of total viewers, ABC dominates prime time online, MediaBuyerPlanner reports. ABC shows account for nine of the top 10 series ranked by Nielsen's February VideoCensus report. The top shows viewed online include Lost -- with 2.5 million unique viewers and a 41% increase o  [...]
Posted: Monday, March 16th 2009

How-To: Lessons Worth Learning from Twitter's Success

This How-To was syndicated from Rohit Bhargava's Influential Marketing Blog. Mr. Bhargava is the SVP at Ogilvy PR and author of Personality Not Included. By any measure, the growth and popularity of Twitter has been phenomenal. To say that Twitter has   [...]
Posted: Wednesday, February 25th 2009

Viewers Increasingly Time-Shift Between 3 Screens

The average American watches an all-time high of more than 151 hours of TV per month. Meanwhile, online viewers consume three hours of streaming video, and those who watch video on their mobile phone or other device do so nearly four hours per month, according to data from The Nielsen Company (  [...]
Posted: Wednesday, February 25th 2009

Biz Stone: Twitter to Charge Brands for Use

Twitter co-founder Biz Stone has confirmed the microblogging network will begin charging companies for certain components of its service. Rumors that Twitter may start charging for use began taking concrete form in November. "We are noticing more companies using Twitter and individuals following them. We can identify ways to make this experience even more valuable and charge fo  [...]
Posted: Tuesday, February 10th 2009