Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 46 | 31 |
| » ad pricing | 5 | 72 |
| » ad targeting | 38 | 39 |
| » ad technologies & vendors | 27 | 50 |
| » advertainment | 9 | 68 |
| » affiliate marketing | 1 | 76 |
| » agencies & ad departments | 5 | 72 |
| » alternative marketing | 10 | 67 |
| » Asia/Pacific | 3 | 74 |
| » automotive | 4 | 73 |
| » b2b | 1 | 76 |
| » best practices | 6 | 71 |
| » biz buzz | 27 | 50 |
| » branding | 14 | 63 |
| » broadband | 14 | 63 |
| » campaigns & creatives of note | 8 | 69 |
| » case studies | 1 | 76 |
| » co-op marketing & partnerships | 9 | 68 |
| » computers & tech | 4 | 73 |
| » consumer packaged goods | 1 | 76 |
| » CRM | 1 | 76 |
| » cross media | 18 | 59 |
| » deep coverage | 1 | 76 |
| » demographics | 11 | 66 |
| » direct marketing | 4 | 73 |
| » domain names | 8 | 69 |
| » e-commerce | 7 | 70 |
| » entertainment | 30 | 47 |
| » Europe | 4 | 73 |
| » global | 1 | 76 |
| » healthcare | 4 | 73 |
| » instant messaging marketing | 2 | 75 |
| » intrusive formats | 1 | 76 |
| » legal, government & regulation | 1 | 76 |
| » major account moves | 2 | 75 |
| » major brands | 32 | 45 |
| » major players news | 36 | 41 |
| » measurement & analytics | 7 | 70 |
| » media convergence | 10 | 67 |
| » mobile marketing | 11 | 66 |
| » multi-channel marketing | 1 | 76 |
| » new and improved | 21 | 56 |
| » nonsense & parodies | 1 | 76 |
| » online ad market | 40 | 37 |
| » pearls of wisdom | 1 | 76 |
| » people | 7 | 70 |
| » personalization | 9 | 68 |
| » promotions | 4 | 73 |
| » publishing | 35 | 42 |
| » research & stats | 8 | 69 |
| » rich media | 10 | 67 |
| » search engine marketing | 3 | 74 |
| » signs of doom | 4 | 73 |
| » signs of recovery | 1 | 76 |
| » signs of what's to come | 30 | 47 |
| » small business | 2 | 75 |
| » Spanish-speaking | 1 | 76 |
| » syndication & RSS | 3 | 74 |
| » technical innovation | 1 | 76 |
| » telecom | 1 | 76 |
| » text ads | 9 | 68 |
| » tools & software | 8 | 69 |
| » top stories | 4 | 73 |
| » travel | 1 | 76 |
| » user experience | 32 | 45 |
| » viral marketing & social media | 4 | 73 |
| » weblog marketing | 5 | 72 |
| » women | 7 | 70 |
| » worst practices | 1 | 76 |
| » Youth | 8 | 69 |
One-Hit Video Wonders May Win Entry into YouTube Partnership Program
Google property YouTube is extending its YouTube Partnership Program to increase the likelihood ordinary users, and not just so-called "cewebrities" (online celebrities), can profit from high traffic to their videos.
Moving forward, proprietors of videos generating a plentitude of views may be offered invitations to monetize those videos in a revenue-sharing deal. Other factors include view count, compliance with YouTube's Terms of Service and whether or not the video has gone viral.
Eligi [...]
Posted: Wednesday, August 26th 2009
Typical SocNetters Address 110 People/Week; Spend $101 Online/Month
With 40 million active users in the US, social networking has grown 93% since 2006 -- and is poised to play a vital role in the current economic downturn, according to a trend report from Netpop Research LLC.
Crucially, Netpop also predicts a related increase in social media advertising opportunities, MarketingCharts [...]
Posted: Wednesday, January 14th 2009
One Billion Tweets Strong, Twitter Contemplates Charging for Use
Microblogging service Twitter may be brewing a pay-to-Tweet model for businesses using it to promote wares or connect with consumers.
Twitter enables users to publish "microblogs" of up to 140 characters apiece. Last month it ranked among the fastest-growing social networks -- racking up 343% growth year over year. It received between $1 million and $5 million in VC funding [...]
Posted: Monday, November 17th 2008
'Brash' Men Get Glam Shout-Out
In time for its fourth-year anniversary, womens network Glam Media launched Brash.com, a site targeted exclusively to men.
Axe, H&M and HP served as launch advertisers. Content/video partners include Time.com, CNET, SB Nation, TheCarConnection.com, Rolling Stone, VidCat and HowCast. DigitalTrends.com, InGameNow and SeriousWheels.com joined the publisher network.
Brash targets men between the ages of 18 and 49. Its primary purpose is to provide lifestyle, entertainment and technology-orient [...]
Posted: Monday, October 20th 2008
MySpace MyAds Goes Beta, Courts Small Biz
Today marks the beta launch of MySpace MyAds, which enables fledgling businesses to create, target and track the performance of their ads on its social network.
MyAds is accessible via advertise.myspace.com, or on any MySpace page through a link marked "Advertise." It was designed to teach advertisers how best to promote themselves on-site while making ad creation as simple as possible:
Create a display ad in the MySpace MyAds [...]
Posted: Monday, October 13th 2008
Federated Media Broadens Ad Platform, Launches Idea Exchange
Blog and advertising network Federated Media has launched a self-service ad market and an idea exchange, both intended to draw small- and mid-sized businesses.
The self-serve ad platform initially went live as a service to larger labels, but this week it opens to businesses of any size. Advertisers will have access to Federated Media's premium blog content.
They will [...]
Posted: Thursday, October 9th 2008
Rodale Syndicates Print Content to Glam Media
Rodale shall partner with women's online network Glam Media to provide branded articles, slide shows and videos from Women's Health and Prevention magazines, reports MediaBuyerPlanner.
The content will appear on Glam's new Health channel, which pulls 9.6 million unique visitors a month, writes Folio. Collectively, Glam's channels a [...]
Posted: Friday, September 5th 2008
Visa, Chase Pilot SMS Coupon Program
A pilot program in Phoenix delivers coupons via cell phone to Visa and Chase cardholders that sign up to receive them from select merchants, reports MediaBuyerPlanner.
The text-message coupons are personalized to match the interests selected by Chase Visa cardholders, then sent using Visa's Mobile Platform. Coupons are redeemable in stores or online, [...]
Posted: Thursday, September 4th 2008
Gorilla Nation Hitches Ride on Thomas the Tank Engine
HiT Entertainment has selected GNKids, the kiddie-brand arm of Gorilla Nation, to sell ad inventory for its websites in North America and Australia.
Sites in the deal include ThomasandFriends.com, BobtheBuilder.com, RainbowMagicOnline.com, and Barney.com, the online destination of long-ru [...]
Posted: Wednesday, August 27th 2008
Google Tests Ads Across YouTube Mobile
Google is preparing an ad platform for YouTube Mobile, which went live in January.
YouTube Mobile has enjoyed a happy reception since its debut, expanding to Latin America in February. [...]
Posted: Tuesday, August 19th 2008
WSJ Joins FreeRange Mobile Publishing Platform
Today FreeRange launched its Mobile Publishing Platform, which boasts clients like PaidContent, Fierce Markets and The Wall Street Journal Digital Network. The platform serves mobile coverage and branded content across BlackBerry, iPhone, Windows Mobile, Symbian and Palm devices.
Content is drawn directly from websites, making it unnecessary to maintain a separate mobile content management system. Ads are automatically delivered and stored on mobil [...]
Posted: Tuesday, August 19th 2008
Industry Buzz & Snippets: 6/12/08
Agencies and Marketing Execs:
Tribune Broadcasting promoted John Hendricks from SVP of sales to EVP of interactive and broadcast sales.Cella M. Irvine was made CEO of the About Group, replacing Scott B. Meyer [...]
Posted: Thursday, June 12th 2008
CBS Gets Heavy, Pimps CNET Buy, Launches Fantasy Sports Site, and (Possibly) Closes Deal with Yahoo
Today CBS is expected to announce the addition of Yahoo to CBS Audience Network. The deal would enable Yahoo to syndicate CBS shows on Yahoo TV, alongside existing offerings from NBC and Fox. Ads will likely be pre-rolls, and revenue is expected to be split between CBS and Yahoo.
CBS recently [...]
Posted: Wednesday, June 4th 2008
Continuing Niche Strategy, AOL Launches New Verticals
AOL is launching new vertical-oriented blogs in an ongoing effort to appeal to many niches, reports The Associated Press.
In March, the company announced it would debut at least 12 niche sites in 2008, ostensibly to [...]
Posted: Monday, May 19th 2008
Time Takes Health.com Off Life Support
Time Inc. is bringing Health.com back online, part of an effort to take a stake in the growing online health management market, reports Advertising Age.
The relaunch of the portal is intended to bring an interactive component to Time's Health magazine. To compete against major online players like WebMD a [...]
Posted: Monday, May 19th 2008
MySpace Profiles Follow Users to Twitter, eBay, Elsewhere
Reuters reports that MySpace users will now be able to share information on sites like Twitter, Yahoo and eBay.
MySpace users may control what information -- such as profile pictures and contact information -- gets shared.
The move is tied to MySpace's support of OpenSocial, which encou [...]
Posted: Friday, May 9th 2008
Industry Buzz & Snippets: 5/6/08
Ad Networks and Analytics:
Rise in revenue from its ad network were just enough to offset drops elsewhere at AOL.
Analytics platform Media6Degrees raised $2 million in financing from Coriolis Ventures.
Blinkx is licensing a toolset called Advanced Media [...]
Posted: Tuesday, May 6th 2008
Yahoo Exposes Cars.com to 'We Sell, You Sell' Model
Yahoo hopes to broaden its business relationship with Cars.com as it expands its power in vertical-friendly sites.
The elaborated Cars.com liaison would follow Yahoo's newspaper consortium model: each party may sell inventory on another's site. Yahoo calls this the "We sell, you sell" model.
This will broaden the advertising opportunities on Yahoo's recently-launched [...]
Posted: Monday, May 5th 2008
Industry Buzz & Snippets: 4/29/08
Ad Buying, Planning and Selling:
Media service agency KSL Media is launching eWorld Asset Trading, allowing for the bartering of surplus for ad inventory.
Emmis Communications is opening its Emmis Interactive online ad production and sales unit to other radi [...]
Posted: Tuesday, April 29th 2008
Industry Buzz & Snippets: 4/15/08
Ad Networks and Analytics:
comScore said AOL's Platform-A was the top-ranked ad network in March, reaching nine out of 10 online users by combining myriad niche verticals.
Ad targeting shop Visible World raised $25 million to expand operations.
WidgeBucks is now the fir [...]
Posted: Tuesday, April 15th 2008