Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 5 of 5
Is Age More A Factor Than Gender In Social Media Habits?
Facebook alone enjoys broad adoption across age groups and genders, reports Netpop research. As MarketingProfs described the findings, “Other social media sites do not have such ubiquitous appeal."
Using women as an example, Facebook's penetration is about 90% among socially-networked adult Americans, and about 92% for networked women aged 18-34; and 35+. But YouTube is far mo [...]
Posted: Tuesday, April 24th 2012
Top Industry News for 8-30-10: Google, AP reach agreement over content
Publishing:
Google, AP reach licensing agreement.
Social Media:
Google buys Angstro, hires co-founder to build social networking service.
Customer loyalty [...]
Posted: Monday, August 30th 2010
Mature Adults Gravitate to Vibrant, Single-Image Ads
Mature consumers prefer single-image advertisements over ads with multi-image collages by a margin of 66% to 34%, and also gravitate to images that show products and lifestyles, according to a recent image-preference survey by Creating Results.
[...]
Posted: Friday, February 6th 2009
Boomer, Mature Travelers Rely on WOM; Have Money, Little Brand Loyalty
Boomers and matures (ages 60+) rely on various sources of travel information - e.g., TV, travel agents, radio, outdoor ads, print and the internet - but they rely most on word-of-mouth recommendations, according to a survey of 30,000 consumers age 42+ by Focalyst, a joint venture of AARP Services and Kantar, [...]
Posted: Friday, September 21st 2007
Silver Surfers May Prove Tough to Transition to Digital TV
On February 17, 2009, an expected transition of TV from over-the-air transmission to digital may hit television's biggest fans the hardest, reports Ars Technica.
Yesterday Nelda Barnett of the AARP appeared before the Senate Commerce Committee to foretell the sturm and drang that may occur among senior citizens, come February '09: "Consumers will [...]
Posted: Friday, July 27th 2007
- Showing 1 - 5 of 5