Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » viral marketing & social media | 1 | 6 |
| » weblog marketing | 1 | 6 |
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- Showing 1 - 7 of 7
One Billion Tweets Strong, Twitter Contemplates Charging for Use
Microblogging service Twitter may be brewing a pay-to-Tweet model for businesses using it to promote wares or connect with consumers.
Twitter enables users to publish "microblogs" of up to 140 characters apiece. Last month it ranked among the fastest-growing social networks -- racking up 343% growth year over year. It received between $1 million and $5 million in VC funding [...]
Posted: Monday, November 17th 2008
MySpace MyAds Goes Beta, Courts Small Biz
Today marks the beta launch of MySpace MyAds, which enables fledgling businesses to create, target and track the performance of their ads on its social network.
MyAds is accessible via advertise.myspace.com, or on any MySpace page through a link marked "Advertise." It was designed to teach advertisers how best to promote themselves on-site while making ad creation as simple as possible:
Create a display ad in the MySpace MyAds [...]
Posted: Monday, October 13th 2008
Networks to Distribute Advertising Make-Goods Up to 3Q08
Three major networks have begun to compensate advertisers for abominable TV ratings for the fall season.
Compensation comes mainly in the form of extra ad time. But according to some media buyers and network heads (via Reuters), NBC has begun paying its dues in cash.
NBC stated its refunds form "an extremely small portion of NBC's business and accommodate the changing needs of our clients' marketi [...]
Posted: Thursday, December 13th 2007
Industry Buzz and Snippets: 12/4/07
Facebook:
Coke is setting the record straight, saying it's impossible for it to have halted its involvement with Facebook's Beacon system because the company never joined in the first place.
Federated Media [...]
Posted: Tuesday, December 4th 2007
Microsoft Aspires to Win Top Dog in Web Advertising
Yesterday at a UBS investor conference, President Kevin Johnson of platforms and services outlined Microsoft's gameplan for becoming one of the "top two" names in web advertising, Reuters reports.
The three- to five-year plan highlights expected increased share in web search, page views, percentage of total time online, and percentage of advertising dollars.
Using what it calls the "10, 20, 30, 40" plan, Microsof [...]
Posted: Monday, November 19th 2007
Cross-Media Study Results Shared
MediaPost: Ford, Verisign, And Universal To Share Cross-Media Case Study Results
Early details given to MediaPost by the Internet Advertising Bureau on the cross-media studies conducted by Ford, Universal Studios and Verisign show interesting indications that a great deal of spending should continue to be done on television but that online media are often short changed and should be supported at higher levels. At least two o [...]
Posted: Tuesday, May 4th 2004
AOL Spiral Slowing
AdWeek: AOL Q1 Operating Profit Up, Revenue Flat
AOL, still suffering from expectations borne of sucker deals made in the Internet boom and generous self-dealing between Time Warner properties, reported ad revenues for the first quarter that were about five percent less than last year's. Subscriber losses, still in the hundreds of thousands, slowed in the quarter, and subscriber revenues actually [...]
Posted: Thursday, April 29th 2004
- Showing 1 - 7 of 7