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Top News: Online Political Ads | Target Dumps Kindle | Hyperlocal Mobile Scale | LinkedIn Tops Conversions | Tumblr Ads | Amazon Web Shows

Business Buzz: 2012: Year of the Online Political Ad [INFOGRAPHIC] Business Strategies:  [...]
Posted: Thursday, May 3rd 2012

What Toyota Still Doesn't Get About Social Media

Toyota is undergoing the largest recall in its history. Not surprisingly it is scrambling to make amends with its global customer base through a multi-platform marketing campaign. More surprisingly, Toyota's efforts in this area - at least the social media component - appear to be falling flat. First a caveat though: The timing for this crisis is unfortunate for Toyota. The public is sick of any sort of corporate malfeasance - or even incompetence -  and when the economic consequences are hi  [...]
Posted: Monday, February 15th 2010

Cola Brands Continue Quest for Happiness

The Coca-Cola Company is launching a new social media program that will send three bloggers around the world in search of what makes people happy, as part of the latest push in the soft drink brand's "Open Happiness" campaign. Coke, which announced the online campaign at the beginning of the year, appears to be highlighting the very same themes of optimism and positivity shared by its arch-rival, Pepsi-Cola, through its "Refresh Everything" promotion. As part of the Coke "Expedition 206”  [...]
Posted: Thursday, October 22nd 2009

Pizza Hut, blinkbox Liaise for Low-Maintenance Dinner Dates

In a relationship forged by agency Blue Barracuda, Pizza Hut Delivery is partnering with online film/TV aggregator blinkbox.com to offer discounted films when users order a pizza. Films available for streaming under the liaison will include "Gran Torino" and "Body of Lies" -- enabling those the utilize the service to create a dinner-and-a-movie experience without leaving home. "Combining an oven-hot pizza with instant video streaming is a quick and simple way to give customers a complete n  [...]
Posted: Thursday, September 3rd 2009

Talbots Restyles Online Customer Experience

Specialty women's apparel retailer The Talbots, Inc. is relaunching its e-commerce site with new functionality, features and personalization. The updates are designed to align its online shopping experience with in-store product offerings and catalog customer service, Retailer Daily reports  [...]
Posted: Monday, August 31st 2009

1-800-Flowers Pings Facebook for eCommerce

1-800-Flowers.com has enabled registered fans of its Facebook page to order floral arrangements right on Facebook. Customers can shop 1-800-Flowers.com and execute transactions without leaving Facebook. Using technology from online ad network Alvenda, the site also lets users gain access to an online product assortment by clicking on a "shop" button. They can browse items, place them in a cart, select a delivery date, and send. Planned upgrades include birthday calendars and group gifting  [...]
Posted: Thursday, July 30th 2009

Sprint Theater Kiosks Scan Phones, Print Popcorn Coupons

Sprint has unveiled kiosks in the lobbies of movie theaters where Sprint customers can scan a code from their phones to get coupons for popcorn and sodas. The campaign, in 500 theaters across the country, will continue through December, MediaBuyerPlanner writes. Cinema advertising is growing in popularity, and companies like Screenvision and National CineMedia are expanding t  [...]
Posted: Wednesday, July 8th 2009

Newspapers Fail To Harness Readers' Social Power

Newspapers are not doing enough to harness the online social power of their readers and - as a result - are missing opportunities to help their biggest supporters boost their brands in cost-effective ways, finds a recent survey by Gartner Inc., writes MarketingCharts. Findings from the   [...]
Posted: Monday, March 30th 2009

Netflix Connects Users with Facebook

Online consumer entertainment retailer Netflix, which publicized intentions to focus more on its online content streaming service, is expanding its internet presence through a partnership with social networking site Facebook. Using the Facebook Connect extension of the social networking platform, Netflix customers who are Facebook members can seamlessly link both accounts, the company explains. This will allow Netflix customer  [...]
Posted: Thursday, March 26th 2009

ABC Holds Nine of Top 10 Slots for Online TV Viewing

While Fox maintains its usual spring lead in terms of the 18-49 television crowd, and CBS reigns supreme in terms of total viewers, ABC dominates prime time online, MediaBuyerPlanner reports. ABC shows account for nine of the top 10 series ranked by Nielsen's February VideoCensus report. The top shows viewed online include Lost -- with 2.5 million unique viewers and a 41% increase o  [...]
Posted: Monday, March 16th 2009

Viewers Increasingly Time-Shift Between 3 Screens

The average American watches an all-time high of more than 151 hours of TV per month. Meanwhile, online viewers consume three hours of streaming video, and those who watch video on their mobile phone or other device do so nearly four hours per month, according to data from The Nielsen Company (  [...]
Posted: Wednesday, February 25th 2009

Trends in Leadership Conferences: Fewer Keynotes, More Tweeting

Two-thirds (62%) of global conference organizers say the demand for executive conferences increased in the past three years. 46% claim it is still growing despite the recession, according to a survey by Weber Shandwick (  [...]
Posted: Friday, February 13th 2009

Agent Provocateur Taps Modern Women Through Social Media

With help from agency StrawberryFrog, lingerie label Agent Provocateur has made its foray into social media in hopes of engaging a digital user base over the long-term. Attention-grabbing elements that have characterized past Agent Provocateur campaigns -- images of celebrities riding mechanical bulls, or virtual   [...]
Posted: Tuesday, February 10th 2009

Lucky's iPhone App Steers Ladies into Local Stores

Lucky, the Condé Nast publication about "shopping and style," released an iPhone application that lets shoppers locate a particular brand, color, and size of shoe in nearby stores. The Lucky at Your Service app taps into inventories of stores carrying the 70+ types of shoes listed in the magazine's March shoe guide, then narrows the search down to those with the model in stock. It then uses iPhone's GPS capability -- or an entered ZIP code -- to zero in on stores closest to the user,   [...]
Posted: Wednesday, February 4th 2009

Online Merchandisers Retool Tactics to Drive Sales

Leading online merchants are optimizing features to get sales - rethinking promotions, refining search, retooling content/information, and reinventing community - according to merchandising results from the e-tailing group's 11th Annual Mystery Shopping Survey, write  [...]
Posted: Tuesday, February 3rd 2009

Food Trends for '09: Virtual Foodie Comms, Twitter, Wii Cooking Games

A return to homemade meals, growing use of online and mobile food applications, a local focus, diverse flavors and "green" cooking and eating are among the Food Channel's Top 10 Trends for 2009, MarketingCharts reports.   [...]
Posted: Thursday, January 15th 2009

3rd-Party Web Browsers: Now Available in App Store

This week Apple began approving third-party web browsing applications for the iPhone and iPod touch. Many of them were submitted to the App Store as far back as October, MacRumors reports. Prior to Monday, the iPhone and iPod touch only supported Apple's Safari browser, which defaults to Google searc  [...]
Posted: Wednesday, January 14th 2009

AP Apps Wed Engagement to TV

At the Consumer Electronics Show (CES) this week, the Associated Press (AP) launched two new applications that fuses web-based engagement to TV consumption. Both offerings operate on TVs optimized with Microsoft Mediaroom, a separate service that integrates interactive capabilities to television. AP's automated news ticker widget streams news headlines across the bottom of TV screens. Users can customize the headline categories most pertinent to them. To enable the ticker, th  [...]
Posted: Friday, January 9th 2009

Children's Book Market Going Digital

The children's book market is moving quickly toward digital, reports the Seattle Post-Intelligencer (via Retailer Daily). Kids are primed for reading books on a computer and via e-book readers, having grown up with technology like laptops and iPods. They're also able to easily ad  [...]
Posted: Friday, January 9th 2009

Microsoft, Blockbuster to Serve Films via Mobile

Microsoft has partnered with brick-and-mortar movie rental firm Blockbuster to serve films on mobile devices. "Eventually, we'll give customers instant access to any movie on any device with an internet connection and a screen," vowed Blockbuster Chief Information Officer Keith Morrow in an interview with the Dallas Morning News. The offering will be built on Live Mes  [...]
Posted: Tuesday, December 2nd 2008