Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 103 | 103 |
| » ad pricing | 5 | 201 |
| » ad selling | 40 | 166 |
| » ad targeting | 90 | 116 |
| » ad technologies & vendors | 39 | 167 |
| » advertainment | 47 | 159 |
| » affiliate marketing | 1 | 205 |
| » agencies & ad departments | 8 | 198 |
| » alternative marketing | 57 | 149 |
| » Asia/Pacific | 2 | 204 |
| » automotive | 2 | 204 |
| » b2b | 7 | 199 |
| » best practices | 43 | 163 |
| » Big Picture | 3 | 203 |
| » biz buzz | 78 | 128 |
| » branding | 72 | 134 |
| » broadband | 12 | 194 |
| » campaigns & creatives of note | 43 | 163 |
| » case studies | 2 | 204 |
| » co-op marketing & partnerships | 33 | 173 |
| » computers & tech | 12 | 194 |
| » consumer packaged goods | 11 | 195 |
| » CRM | 7 | 199 |
| » cross media | 24 | 182 |
| » demographics | 22 | 184 |
| » direct marketing | 6 | 200 |
| » domain names | 78 | 128 |
| » don't believe the hype | 8 | 198 |
| » e-commerce | 53 | 153 |
| » email marketing | 9 | 197 |
| » entertainment | 65 | 141 |
| » Europe | 8 | 198 |
| » events | 1 | 205 |
| » finance | 5 | 201 |
| » global | 2 | 204 |
| » healthcare | 4 | 202 |
| » How-to | 7 | 199 |
| » I-PR & business communications | 5 | 201 |
| » instant messaging marketing | 5 | 201 |
| » intrusive formats | 5 | 201 |
| » legal, government & regulation | 13 | 193 |
| » major account moves | 11 | 195 |
| » major brands | 90 | 116 |
| » major players news | 70 | 136 |
| » Marketing | 1 | 205 |
| » measurement & analytics | 18 | 188 |
| » media convergence | 43 | 163 |
| » minorities | 1 | 205 |
| » mobile marketing | 19 | 187 |
| » multi-channel marketing | 9 | 197 |
| » new and improved | 35 | 171 |
| » pearls of wisdom | 9 | 197 |
| » people | 28 | 178 |
| » personalization | 11 | 195 |
| » political parties & organizations | 7 | 199 |
| » privacy | 8 | 198 |
| » promotions | 8 | 198 |
| » publishing | 56 | 150 |
| » research & stats | 45 | 161 |
| » rich media | 26 | 180 |
| » search engine marketing | 27 | 179 |
| » Segmentation & Markets | 1 | 205 |
| » seniors | 2 | 204 |
| » sex sells | 2 | 204 |
| » signs of doom | 6 | 200 |
| » signs of recovery | 5 | 201 |
| » signs of what's to come | 77 | 129 |
| » small business | 4 | 202 |
| » spam & anti-spam | 1 | 205 |
| » Spanish-speaking | 1 | 205 |
| » syndication & RSS | 18 | 188 |
| » technical innovation | 4 | 202 |
| » text ads | 23 | 183 |
| » tools & software | 24 | 182 |
| » top stories | 3 | 203 |
| » travel | 6 | 200 |
| » user experience | 96 | 110 |
| » viral marketing & social media | 40 | 166 |
| » weblog marketing | 26 | 180 |
| » women | 7 | 199 |
| » worst practices | 12 | 194 |
| » Youth | 32 | 174 |
Freemium Creates "Happy To Pay" Customers for Video, Radio, Services
Pandora lets you try it out. So does Audible.com for audiobooks, Norton for security, the New York Times with its 10 articles per month paywall. This is "freemium," aimed at tempting paid subscribers with free content, and it works. A new study conducted by iYogi Insights, the research division of the on-demand remote tech support services provider, reveals that 42% of consumers subscribe to [...]
Posted: Wednesday, May 16th 2012
Google, DudaMobile Offer A Five-Minute Web-To-Mobile Site Conversion
It has been a little over a month since Google partnered with DudaMobile, the do-it-yourself mobile website builder. The partners are offering a quick “test drive†to see what a converted website looks like in a mobile format, with a rating (1 to 5) of mobile friendliness. The companies on April 5th announced a joint effort to expand GoMo, a Google-led initiative to help businesses “Go Mobile.†[...]
Posted: Wednesday, May 9th 2012
Top News: Online Political Ads | Target Dumps Kindle | Hyperlocal Mobile Scale | LinkedIn Tops Conversions | Tumblr Ads | Amazon Web Shows
Business Buzz:
2012: Year of the Online Political Ad [INFOGRAPHIC]
Business Strategies: [...]
Posted: Thursday, May 3rd 2012
Brand Execs Agree: Social Media Provides ROI But It's Immeasurable
Brand executives may not need convincing on the benefits of social media: A February 2012 survey of 329 such executives in the U.S. revealed that the majority had seen positive bottom line reports, say the experts at eMarketer. They in turn analyzed data from the digital consultancy PulsePoint Group and the Economist Intelligence Unit.
Those executives whose companies had established an extensive social media presence re [...]
Posted: Tuesday, May 1st 2012
Top News: Clearstream's Video Analytics | Digiday's Content Marketing Launch | FTC vs. Google | Marketers Pressure ICANN | Last-Click Overrated? | Clout Not "Klout" | Pinterest's Waning Interest
Ad Technology:
Clearstream Launches Clearview - Advanced Video Analytics Technology to Audit and Evaluate Online Video Venues
Brands:
Oscar de la Renta reinvents social commerce via [...]
Posted: Friday, April 27th 2012
Is Age More A Factor Than Gender In Social Media Habits?
Facebook alone enjoys broad adoption across age groups and genders, reports Netpop research. As MarketingProfs described the findings, “Other social media sites do not have such ubiquitous appeal."
Using women as an example, Facebook's penetration is about 90% among socially-networked adult Americans, and about 92% for networked women aged 18-34; and 35+. But YouTube is far mo [...]
Posted: Tuesday, April 24th 2012
Reach Travelers on Smart Phones: They Expect It
Hotels, airlines, and online travel agencies take note: if you do not have iOS and Android apps already, or a web presence optimized for those devices, a segment of travelers is passing you over. Fully 51% of smart phone owners get their travel information on those devices. The data comes from [...]
Posted: Thursday, April 19th 2012
Top Industry News for 8-10-10: Net neutrality advocates blast Google, Verizon plan
Legal/Regulatory:
Net neutrality advocates blast Google, Verizon plan.
Privacy:
Google agonizes on privacy as ad world vaults ahead.
Online Ad Market:
How Skype [...]
Posted: Tuesday, August 10th 2010
Hotels Go On Offensive Against Negative Reviews
Hotels are taking a particularly aggressive stance against anonymous reviews found on such sites as Yelp or Trip Advisor by actively trying to connect the data dots to identify the author.
Once the hotel has identifying information in hand it might thank the poster for the good review - perhaps with a gift basket. In the case of a negative review, it might send an email asking for either a reconsideration or a chance to readdress what was wrong with the person’s stay, [...]
Posted: Monday, May 17th 2010
Online Reviews Deliver Powerful Marketing Punch
Online advertising is becoming less influential with consumers by the year - with one exception: online customer reviews and recommendations. So says Deloitte's fourth edition State of the Media Democracy survey, which found that TV continues to reign as the most influential advertising medium, with 83% of consumers identifying it as one of [...]
Posted: Thursday, December 17th 2009
Click-Happy Tweeters View Ads Twice as Much
Twitter users are nearly twice as likely to click on internet ads, review products online and visit advertiser and company profiles than those who use only traditional social networks, such as MySpace or Facebook, according to a study from media research firm Interpret, LLC (via paidcontent.org).
The survey, which was condu [...]
Posted: Tuesday, September 29th 2009
65% of Online Shopping Cart Deserters Come Back
A study by security firm McAfee has found that 65% of online shoppers wait a day or more to fully convert on a purchase.
The study, Digital Window Shopping: The Long Journey to Buy, reviewed 163 million online transactions. Released September 17, it observed that this behavior -- generally characterized as shopping cart abandonment -- may simply be characteristic of a cautious shopper.
"The good news is that those shoppers who you thought were disappearing may not be gone, they may just be [...]
Posted: Friday, September 18th 2009
GOOG Preps Micropayment System for News Content
A document sent to the Newspaper Association of America reveals that Google is planning to unveil a micropayment system over the course of the next year.
The hope is that newspapers will use it in their efforts to find a new business model for their content.
According to the document [...]
Posted: Thursday, September 10th 2009
Pizza Hut, blinkbox Liaise for Low-Maintenance Dinner Dates
In a relationship forged by agency Blue Barracuda, Pizza Hut Delivery is partnering with online film/TV aggregator blinkbox.com to offer discounted films when users order a pizza.
Films available for streaming under the liaison will include "Gran Torino" and "Body of Lies" -- enabling those the utilize the service to create a dinner-and-a-movie experience without leaving home.
"Combining an oven-hot pizza with instant video streaming is a quick and simple way to give customers a complete n [...]
Posted: Thursday, September 3rd 2009
Talbots Restyles Online Customer Experience
Specialty women's apparel retailer The Talbots, Inc. is relaunching its e-commerce site with new functionality, features and personalization.
The updates are designed to align its online shopping experience with in-store product offerings and catalog customer service, Retailer Daily reports [...]
Posted: Monday, August 31st 2009
'Recession Shoppers' Pursue Value, Not Just Discounts
Researchers have found that as economic duress presses down on wallets, online shoppers increasingly scour the internet for the best value on their purchases, not just low prices.
In essence, "Value is the new black," proclaims the study by Penn, Schoen & Berland Associates, with sponsorship from LinkShare and gsi interactiveSM. The research branded this new breed of shopper a "value hunter."
Value is defined as standards for quality, price, convenience and time. Consumers previously defin [...]
Posted: Tuesday, August 25th 2009
Premium Twitter Accounts Expected by Year's End
In a VentureBeat interview last week, co-founded Biz Stone described in greater detail Twitter's plans to launch a revenue model before year's end.
As in previous discussions, Biz Stone reiterated that Twitter would not charge users for existing usage habits; the company plans t [...]
Posted: Monday, August 24th 2009
Barnes & Noble Finds New Revenue Streams
With the financial performance of major booksellers suggesting significant declines in the reading rates of U.S. adults, book retailer Barnes & Noble has recently invested in new sales avenues such as [...]
Posted: Monday, August 24th 2009
25% Boost in Visitors Makes Gmail a Top-3 US Email Provider
New comScore figures report Gmail, the web mail service provided by Google, is now the third-largest in the US.
In July, it eclipsed AOL Email with 37 million unique visitors to the latter's 36.4 million. The second-most popular, Windows Live Hotmail, had 47 million visitors the same month.
For the present time, No. 1 web mail player Yahoo Mail remains safely out of reach of Gmail's long arm, having served 106 million unique visitors.
Unique visito [...]
Posted: Thursday, August 20th 2009
Googlers Search More than MicroHoo Minions
New data from comScore reflects that Google doesn't just dominate the search market by a large margin; its users are also more loyal and more inclined to search in general than Yahoo and Microsoft searchers.
The analytics firm reports that Google holds 84% of the overall search market. In contrast, recently-allied rivals Microsoft and Yahoo enjoy combined search penetration of 73%.
Despite what appe [...]
Posted: Tuesday, August 18th 2009