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Beyond Mobile Coupons: Integrated Payments on the Horizon

Mobile coupons are a booming online marketing category right now. Unfortunately, using them is not a seamless transaction as most consumers still cannot pay for the discounted product using their smartphone. New tech is starting to come to market, though, that promises to fill in that gap. For the most part applications that integrate the mobile coupon with the payment piece are only available on a limited basis to a small subset of an already small user group. However as they become main  [...]
Posted: Tuesday, December 15th 2009

Online Shoppers Still Want Warm Body

Despite the growing popularity of internet shopping, most online shoppers still want to reach a living and breathing person when they have a question, problem or issue. A recent study found that a live voice is still the most preferred form of customer service among online Americans, writes MarketingCharts. At the same time, the move to online also means that consumers are warming to the  [...]
Posted: Monday, October 19th 2009

Augmented Reality Technology Brings Useful Service to USPS

To strengthen the US Postal Service's position in online brand equity, as well as stimulate more use of the site and e-commerce sales, agency AKQA/DC launched the Virtual Box Simulator. The Virtual Box Simulator is a component of USPS's current campaign, "A Simpler Way to Ship," and its objective is to leverage augmented reality technology in a way that is practical for USPS clients. Users print a little eagle off the website, switc  [...]
Posted: Friday, June 12th 2009

Newspapers Fail To Harness Readers' Social Power

Newspapers are not doing enough to harness the online social power of their readers and - as a result - are missing opportunities to help their biggest supporters boost their brands in cost-effective ways, finds a recent survey by Gartner Inc., writes MarketingCharts. Findings from the   [...]
Posted: Monday, March 30th 2009

Concurrent-Running Apps on iPhone: Pros and Cons

Rising to the challenge proffered by rivals like Palm, whose iPhone-reminiscent Palm Pre lets users run apps concurrently, armchair speculators suggest Apple may develop similar technology for a future version of its mobile unit. The iPhone has been hailed as a boon to   [...]
Posted: Thursday, February 5th 2009

Online Merchandisers Retool Tactics to Drive Sales

Leading online merchants are optimizing features to get sales - rethinking promotions, refining search, retooling content/information, and reinventing community - according to merchandising results from the e-tailing group's 11th Annual Mystery Shopping Survey, write  [...]
Posted: Tuesday, February 3rd 2009

Goodmail Incorporates Video into Email

Goodmail Systems has developed a way to insert, and play, videos within email messages. At present, the only way to incorporate video into emails is to invite users to visit a site where the video is hosted. But Goodmail's system, Certified Video, circumvents the hassle of click-through and is tailor-made for media companies, writes MediaPost (  [...]
Posted: Thursday, December 11th 2008

Phorm Still Has a Lot of Public Relations to Do

Despite Phorm's self-styled aggressive stance on user privacy, UK customers remain adamantly distrustful of the service, reports ISPreview. A survey of 1090 ISPreview readers found 57 percent would leave their ISP if it partnered with Phorm to serve targeted advertising. Phorm works with ISPs to track online activity, then cr  [...]
Posted: Monday, May 12th 2008

MySpace Profiles Follow Users to Twitter, eBay, Elsewhere

Reuters reports that MySpace users will now be able to share information on sites like Twitter, Yahoo and eBay. MySpace users may control what information -- such as profile pictures and contact information -- gets shared. The move is tied to MySpace's support of OpenSocial, which encou  [...]
Posted: Friday, May 9th 2008

In Wireless Carrier Choice, Price Outdoes Coverage; Mobile Web Use Grows

5-15 percent of customers (depending on the carrier) plan to switch carriers within the next six months. Lower price will be the primary reason for 19 percent of them, according to a comScore report on wireless consumer choices, MarketingCharts writes.   [...]
Posted: Monday, April 7th 2008

Do Touchscreens Build Appetite? Restaurants Try e-Menus

Restaurants in Europe, the US and Japan are testing a technology that allows customers to order from a touchscreen at tables instead of from a fellow human being. Companies marketing the so-called e-menu, like Israel-based Conceptic, claim the system cuts costs and stirs the tendency to impulse buy,   [...]
Posted: Tuesday, February 26th 2008

Acxiom Goes Behavioral for Online Direct Marketing

Seeking to mirror offline direct marketing efforts, Acxiom is rolling out a new service combining behavioral targeting and re-targeting features, reports ClickZ. Acxiom will use consumer demographic data on the household level to target ads based on the behavior exhibited by those households and others in that demographic segment. Those who show an inclination toward certain transactions, but have not yet converted o  [...]
Posted: Wednesday, October 17th 2007

A La Facebook, Yahoo Opens Back-End to Developers

Tearing a page out of the social networking playbook, Yahoo has decided to appeal to developers to help build stickiness for its offerings. By releasing the source code for a number of its web properties and functionalities, CEO Jerry Yang's team hopes to generate a comeback for the brand that models Facebook's jump in traffic since it   [...]
Posted: Wednesday, September 12th 2007

TiVo Uses Web Functions as Market Key

TiVo, already synonymous with time-shifted TV viewing, is bringing web functionality to its set-top box, writes the New York Times. The company has recently rolled new features designed to make its already loyal user base even more so. On their TVs TiVo users can view videos they've uploaded to the web, via OneTrueMedia, by accessing them through TiVo's "Now Playing" list.   [...]
Posted: Monday, April 9th 2007

Google: We're not Afraid of the Big Bad Microsoft

CNET: Google plays down Microsoft search plans No matter how hard Microsoft huffs and puffs about its upcoming search engine technologies - the most important quality of which seems to be the fact that it will come shackled to everyone's new version of Windows - one little Google piggy downplayed the threat, saying,"Rather than worry about some big promise coming down five years from now, we need to focus on innovat  [...]
Posted: Friday, April 9th 2004

Bare Majority Thinks Google Untoppable

MSNBC: All Eyes on Google In the middle of this MSNBC article on Google, an unscientific reader survey asks whether other search engines stand a chance against Google. With 8716 responses, 40 percent said "Yes, we're always looking for the next new thing," while 52 percent said "No, it's become a part of our everyday lives." Even if just 40 percent of the people using Google now are willing to switch to other things, that is a huge liability for  [...]
Posted: Sunday, March 21st 2004