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Google, DudaMobile Offer A Five-Minute Web-To-Mobile Site Conversion

It has been a little over a month since Google partnered with DudaMobile, the do-it-yourself mobile website builder. The partners are offering a quick “test drive” to see what a converted website looks like in a mobile format, with a rating (1 to 5) of mobile friendliness. The companies on April 5th announced a joint effort to expand GoMo, a Google-led initiative to help businesses “Go Mobile.”   [...]
Posted: Wednesday, May 9th 2012

Top News: Online Political Ads | Target Dumps Kindle | Hyperlocal Mobile Scale | LinkedIn Tops Conversions | Tumblr Ads | Amazon Web Shows

Business Buzz: 2012: Year of the Online Political Ad [INFOGRAPHIC] Business Strategies:  [...]
Posted: Thursday, May 3rd 2012

Brand Execs Agree: Social Media Provides ROI But It's Immeasurable

Brand executives may not need convincing on the benefits of social media: A February 2012 survey of 329 such executives in the U.S. revealed that the majority had seen positive bottom line reports, say the experts at eMarketer. They in turn analyzed data from the digital consultancy PulsePoint Group and the Economist Intelligence Unit. Those executives whose companies had established an extensive social media presence re  [...]
Posted: Tuesday, May 1st 2012

Top News: Clearstream's Video Analytics | Digiday's Content Marketing Launch | FTC vs. Google | Marketers Pressure ICANN | Last-Click Overrated? | Clout Not "Klout" | Pinterest's Waning Interest

Ad Technology: Clearstream Launches Clearview - Advanced Video Analytics Technology to Audit and Evaluate Online Video Venues Brands: Oscar de la Renta reinvents social commerce via   [...]
Posted: Friday, April 27th 2012

Top Weekly Tools: AdSense's new interface | Flurry 3.0 | Twitter tools

AdSense's New Reporting, Tracking AdSense is now tracking the performance of specific domains and sub domains automatically in its new interface within the sites report. Now users no longer need to manually create a new URL channel to track each new domain or subdomain where an ad has been placed. It will also provide more detailed data about ad pe  [...]
Posted: Wednesday, August 10th 2011

Technology is the Secret to Getting Men Involved in Couponing, Shopping

Women are primarily responsible for clipping coupons - but men are more likely to seek out coupons if they are online or can be delivered via mobile phone. So says research by The Integer Group and M/A/R/C Research. Coupon, retailer, and brand websites come in right behind newspapers as places where men actively seek out coupons. The increased interest in online coupons indicates that men who are seeking coupons   [...]
Posted: Wednesday, May 26th 2010

Hotels Go On Offensive Against Negative Reviews

Hotels are taking a particularly aggressive stance against anonymous reviews found on such sites as Yelp or Trip Advisor by actively trying to connect the data dots to identify the author. Once the hotel has identifying information in hand it might thank the poster for the good review - perhaps with a gift basket. In the case of a negative review, it might send an email asking for either a reconsideration or a chance to readdress what was wrong with the person’s stay,   [...]
Posted: Monday, May 17th 2010

Industry Buzz & Snippets: 01/12/10

Ad Technology: Real time price changes reflected in banner ads. Consumer opinions online seen as curse, not gift. Commission Junction vets   [...]
Posted: Tuesday, January 12th 2010

Beyond Mobile Coupons: Integrated Payments on the Horizon

Mobile coupons are a booming online marketing category right now. Unfortunately, using them is not a seamless transaction as most consumers still cannot pay for the discounted product using their smartphone. New tech is starting to come to market, though, that promises to fill in that gap. For the most part applications that integrate the mobile coupon with the payment piece are only available on a limited basis to a small subset of an already small user group. However as they become main  [...]
Posted: Tuesday, December 15th 2009

One-Hit Video Wonders May Win Entry into YouTube Partnership Program

Google property YouTube is extending its YouTube Partnership Program to increase the likelihood ordinary users, and not just so-called "cewebrities" (online celebrities), can profit from high traffic to their videos. Moving forward, proprietors of videos generating a plentitude of views may be offered invitations to monetize those videos in a revenue-sharing deal. Other factors include view count, compliance with YouTube's Terms of Service and whether or not the video has gone viral. Eligi  [...]
Posted: Wednesday, August 26th 2009

Users Double Back within Hour of Seeing Retargeting Ad

A new analytics package FetchBack is promoting reveals that nearly half of users return to a retail site immediately after being served a retargeting ad -- generally within the hour. Examining 10 industry categories including online electronics, retail, apparel, cosmetics, home and health, FetchBack revealed that an average of 42.9% of users come back to a retail site that generated a FetchBack-served retargeting ad within the hour. (These ads remind people what items they've left behind, for  [...]
Posted: Friday, July 17th 2009

Image Ads Appear in AdSense Link Units

Users that implement AdSense Link Units can now add image ads to their marketing mix. Link Units are alternative text links to text ads that showcase topics relevant to the content on your site. When visitors click on them, they are brought to a standard, ad-infused AdSense page. Now those pages contain relevant image ads in addition to text. Prese  [...]
Posted: Thursday, May 28th 2009

'Focus on Value' Crucial to Ads in Downturn, Industry Pros Say

In a poll for AdweekMedia, ad/marketing professionals on social network LinkedIn were asked what the most effective tone for advertising is during a recession. They were given five options. Of the five, the vast majority of respondents (52%) argued the best tone was "a focus on value," Adweek reports. The preference was also shared almost equally between genders, with 54% of women selecting   [...]
Posted: Friday, May 8th 2009

Yahoo Launches Search Behavior Ad Targeting Features

Yesterday Yahoo announced three new ad targeting features: Search retargeting serves display ads to users based on what they've searched for, regardless of where they are in the Yahoo network. "For example, if a user searches for the keyword 'sandals,' indicating strong purchase intent, an advertiser can target that user with a tailored display ad for footwear," the company explained   [...]
Posted: Wednesday, February 25th 2009

Concurrent-Running Apps on iPhone: Pros and Cons

Rising to the challenge proffered by rivals like Palm, whose iPhone-reminiscent Palm Pre lets users run apps concurrently, armchair speculators suggest Apple may develop similar technology for a future version of its mobile unit. The iPhone has been hailed as a boon to   [...]
Posted: Thursday, February 5th 2009

Lucky's iPhone App Steers Ladies into Local Stores

Lucky, the Condé Nast publication about "shopping and style," released an iPhone application that lets shoppers locate a particular brand, color, and size of shoe in nearby stores. The Lucky at Your Service app taps into inventories of stores carrying the 70+ types of shoes listed in the magazine's March shoe guide, then narrows the search down to those with the model in stock. It then uses iPhone's GPS capability -- or an entered ZIP code -- to zero in on stores closest to the user,   [...]
Posted: Wednesday, February 4th 2009

3rd-Party Web Browsers: Now Available in App Store

This week Apple began approving third-party web browsing applications for the iPhone and iPod touch. Many of them were submitted to the App Store as far back as October, MacRumors reports. Prior to Monday, the iPhone and iPod touch only supported Apple's Safari browser, which defaults to Google searc  [...]
Posted: Wednesday, January 14th 2009

AP Apps Wed Engagement to TV

At the Consumer Electronics Show (CES) this week, the Associated Press (AP) launched two new applications that fuses web-based engagement to TV consumption. Both offerings operate on TVs optimized with Microsoft Mediaroom, a separate service that integrates interactive capabilities to television. AP's automated news ticker widget streams news headlines across the bottom of TV screens. Users can customize the headline categories most pertinent to them. To enable the ticker, th  [...]
Posted: Friday, January 9th 2009

Stella McCartney Brings Her '09 Collection Mobile

Design house Stella McCartney partnered with ad network Millennial Media to bring its 2009 collection from the runways to mobile phones. The campaign runs through January and marks the Gucci Group subsidiary's first foray in mobile marketing. Its objective is to "extend the brand into mobile while maintaining a stylish image and enabling the consumer to get a view into the spring and summer fashion lines,"   [...]
Posted: Wednesday, December 17th 2008

Goodmail Incorporates Video into Email

Goodmail Systems has developed a way to insert, and play, videos within email messages. At present, the only way to incorporate video into emails is to invite users to visit a site where the video is hosted. But Goodmail's system, Certified Video, circumvents the hassle of click-through and is tailor-made for media companies, writes MediaPost (  [...]
Posted: Thursday, December 11th 2008