Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 29 | 46 |
| » ad selling | 10 | 65 |
| » ad targeting | 23 | 52 |
| » ad technologies & vendors | 8 | 67 |
| » advertainment | 18 | 57 |
| » affiliate marketing | 1 | 74 |
| » agencies & ad departments | 2 | 73 |
| » alternative marketing | 22 | 53 |
| » automotive | 2 | 73 |
| » b2b | 4 | 71 |
| » best practices | 14 | 61 |
| » biz buzz | 30 | 45 |
| » branding | 22 | 53 |
| » broadband | 7 | 68 |
| » campaigns & creatives of note | 16 | 59 |
| » case studies | 1 | 74 |
| » co-op marketing & partnerships | 25 | 50 |
| » computers & tech | 5 | 70 |
| » consumer packaged goods | 6 | 69 |
| » CRM | 2 | 73 |
| » cross media | 26 | 49 |
| » demographics | 7 | 68 |
| » direct marketing | 2 | 73 |
| » domain names | 20 | 55 |
| » don't believe the hype | 1 | 74 |
| » e-commerce | 20 | 55 |
| » email marketing | 4 | 71 |
| » entertainment | 32 | 43 |
| » Europe | 2 | 73 |
| » events | 2 | 73 |
| » finance | 2 | 73 |
| » healthcare | 1 | 74 |
| » I-PR & business communications | 2 | 73 |
| » instant messaging marketing | 3 | 72 |
| » intrusive formats | 1 | 74 |
| » legal, government & regulation | 5 | 70 |
| » major account moves | 7 | 68 |
| » major brands | 30 | 45 |
| » major players news | 27 | 48 |
| » measurement & analytics | 3 | 72 |
| » mobile marketing | 16 | 59 |
| » multi-channel marketing | 8 | 67 |
| » new and improved | 10 | 65 |
| » online ad market | 43 | 32 |
| » pearls of wisdom | 1 | 74 |
| » people | 9 | 66 |
| » personalization | 4 | 71 |
| » political parties & organizations | 1 | 74 |
| » privacy | 1 | 74 |
| » promotions | 3 | 72 |
| » publishing | 26 | 49 |
| » research & stats | 11 | 64 |
| » rich media | 7 | 68 |
| » search engine marketing | 6 | 69 |
| » Segmentation & Markets | 1 | 74 |
| » seniors | 1 | 74 |
| » signs of doom | 3 | 72 |
| » signs of recovery | 1 | 74 |
| » signs of what's to come | 44 | 31 |
| » small business | 1 | 74 |
| » syndication & RSS | 11 | 64 |
| » technical innovation | 5 | 70 |
| » telecom | 3 | 72 |
| » text ads | 1 | 74 |
| » tools & software | 11 | 64 |
| » top stories | 2 | 73 |
| » user experience | 29 | 46 |
| » viral marketing & social media | 9 | 66 |
| » weblog marketing | 9 | 66 |
| » women | 3 | 72 |
| » worst practices | 4 | 71 |
| » Youth | 11 | 64 |
More Voices Pipe Up on Pay-for-Content
Still more major media outlets are weighing in on the discussion about paid content, and many are giving credence to the prediction that the era of free online news may indeed be coming to an end.
The latest opinions - which included those from high-profile executives from News Corp., and Warner Bros. - were voiced during the Broadcasting & Cable/Multichannel News 2009 OnScreen Media Summit last week, [...]
Posted: Tuesday, October 27th 2009
Canadian Banks Look to Smartphones for Mobile Banking's Future
The growing popularity of smartphones in Canada is expected to drive more mobile banking by customers that hope to replicate online banking habits on a more flexible platform: checking balances, transferring cash and paying bills.
RBC and Scotiabank already offer such services, and argue smartphones are crucial to mass adoption. One setback to growth lies in lack of mobile web access by a number of Canadians.
"We're seeing interest in this area growing now as smartphones become the norm," [...]
Posted: Thursday, October 1st 2009
GOOG Preps Micropayment System for News Content
A document sent to the Newspaper Association of America reveals that Google is planning to unveil a micropayment system over the course of the next year.
The hope is that newspapers will use it in their efforts to find a new business model for their content.
According to the document [...]
Posted: Thursday, September 10th 2009
Barnes & Noble Finds New Revenue Streams
With the financial performance of major booksellers suggesting significant declines in the reading rates of U.S. adults, book retailer Barnes & Noble has recently invested in new sales avenues such as [...]
Posted: Monday, August 24th 2009
Barnes & Noble Embarks on E-Book Adventure
Book retailer Barnes & Noble, Inc. is expanding its e-book program with the launch of an e-bookstore and proprietary Palm OS-based eReader e-book device.
Barnes & Noble calls the new e-bookstore the "first phase" of its digital strategy, Retailer Daily [...]
Posted: Thursday, July 23rd 2009
Printcasting Democratizes Magazine Publishing
A company called Printcasting is experimenting with a way to compel more advertisers and readers to print magazines with model that allows nearly anyone to be a magazine publisher.
Printcasting ("People-powered Magazines") lets would-be publishers choose articles and blog posts, insert them in a template of their choice, then print and distribute the resulting "magazine" themselves, The New York Times [...]
Posted: Tuesday, July 21st 2009
Zmags Makes PDF Pitches Socially Shareable
Zmags, which operates an Interactive Collateral Management service that enables traditional marketers to better reach online users, has released an update to its Publicator offering that automatically converts PDF-based marketing collateral into shareable digital material.
Dititizable documents can include brochures, magazines, direct mail, and the like. PDFs are digitized and can be spread across networks like Facebook, Twitter, [...]
Posted: Wednesday, July 8th 2009
Sprint Theater Kiosks Scan Phones, Print Popcorn Coupons
Sprint has unveiled kiosks in the lobbies of movie theaters where Sprint customers can scan a code from their phones to get coupons for popcorn and sodas.
The campaign, in 500 theaters across the country, will continue through December, MediaBuyerPlanner writes.
Cinema advertising is growing in popularity, and companies like Screenvision and National CineMedia are expanding t [...]
Posted: Wednesday, July 8th 2009
Hy-Vee Weds Digital Experience to Supermarket Shopping
HyVee is partnering with content/software provider Grocery Shopping Network to bring its e-commerce site and brick-and-mortar stores closer together. Customers can use HyVee's e-commerce site to find items at local stores and place them on a printable shopping list with store coupons before leaving home. They can also add items from a clickable store circular, link to manufacturer coupons, find recipes on a 64,000-recipe database, and obtain information about unadvertised in-store specials.
[...]
Posted: Wednesday, July 1st 2009
Supermarket Retailers Go Mobile with Coupons
Supermarket retailers Tom Thumb and Randalls, both operated by Safeway, are joining the Cellfire mobile coupon network. According to Supermarket News, members of the chains' loyalty club programs can now have coupons automatically downloaded on their loyalty cards, Retailer Daily [...]
Posted: Tuesday, May 26th 2009
Disney to Join the Hulu Board
After much ado, and provided the alliance passes regulatory review, The Walt Disney Co. shall join News Corp., NBC Universal and Providence Equity Partners as joint venture partner and equity owner of professional TV show/film/clip aggregator Hulu, MediaPost reports.
Financial terms were not disclos [...]
Posted: Friday, May 1st 2009
Newspapers Fail To Harness Readers' Social Power
Newspapers are not doing enough to harness the online social power of their readers and - as a result - are missing opportunities to help their biggest supporters boost their brands in cost-effective ways, finds a recent survey by Gartner Inc., writes MarketingCharts.
Findings from the [...]
Posted: Monday, March 30th 2009
Netflix Connects Users with Facebook
Online consumer entertainment retailer Netflix, which publicized intentions to focus more on its online content streaming service, is expanding its internet presence through a partnership with social networking site Facebook.
Using the Facebook Connect extension of the social networking platform, Netflix customers who are Facebook members can seamlessly link both accounts, the company explains. This will allow Netflix customer [...]
Posted: Thursday, March 26th 2009
Blockbuster, TiVo Announce Digital Rental Partnership
Today Blockbuster is expected to announce a partnership with TiVo, whereby the former's digital movie library can be ported directly to the televisions of TiVo users.
The service, Blockbuster On-Demand, will be accessible to the 800,000 users with broadband internet connected to their TiVo units.
"Ultimately, our vision is to work with TiVo so that their subscribers can access movies not only through our On Demand service but also from our stores and through our by-mail service as well," s [...]
Posted: Wednesday, March 25th 2009
Viewers Increasingly Time-Shift Between 3 Screens
The average American watches an all-time high of more than 151 hours of TV per month. Meanwhile, online viewers consume three hours of streaming video, and those who watch video on their mobile phone or other device do so nearly four hours per month, according to data from The Nielsen Company ( [...]
Posted: Wednesday, February 25th 2009
Email, Search & Display Show Strongest Online Performance
A large majority of marketing executives say email, search marketing, and display ads are their company's top performing advertising channels, and many plan to increase spending on them in 2009, according to a survey from Datran Media.
[...]
Posted: Thursday, February 19th 2009
Trends in Leadership Conferences: Fewer Keynotes, More Tweeting
Two-thirds (62%) of global conference organizers say the demand for executive conferences increased in the past three years.
46% claim it is still growing despite the recession, according to a survey by Weber Shandwick ( [...]
Posted: Friday, February 13th 2009
Lucky's iPhone App Steers Ladies into Local Stores
Lucky, the Condé Nast publication about "shopping and style," released an iPhone application that lets shoppers locate a particular brand, color, and size of shoe in nearby stores.
The Lucky at Your Service app taps into inventories of stores carrying the 70+ types of shoes listed in the magazine's March shoe guide, then narrows the search down to those with the model in stock. It then uses iPhone's GPS capability -- or an entered ZIP code -- to zero in on stores closest to the user, [...]
Posted: Wednesday, February 4th 2009
Online Merchandisers Retool Tactics to Drive Sales
Leading online merchants are optimizing features to get sales - rethinking promotions, refining search, retooling content/information, and reinventing community - according to merchandising results from the e-tailing group's 11th Annual Mystery Shopping Survey, write [...]
Posted: Tuesday, February 3rd 2009
Food Trends for '09: Virtual Foodie Comms, Twitter, Wii Cooking Games
A return to homemade meals, growing use of online and mobile food applications, a local focus, diverse flavors and "green" cooking and eating are among the Food Channel's Top 10 Trends for 2009, MarketingCharts reports.
[...]
Posted: Thursday, January 15th 2009