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Freemium Creates "Happy To Pay" Customers for Video, Radio, Services

Pandora lets you try it out. So does Audible.com for audiobooks, Norton for security, the New York Times with its 10 articles per month paywall. This is "freemium," aimed at tempting paid subscribers with free content, and it works. A new study conducted by iYogi Insights, the research division of the on-demand remote tech support services provider, reveals that 42% of consumers subscribe to  [...]
Posted: Wednesday, May 16th 2012

Dismiss Google+ At Your Own Risk

Anything that can boast a 112% higher engagement is worth a second look. That is just one of the figures that Simply Measured (the social media analytics firm) released yesterday. Since February, two more brands from the Interbrand Top 100 list (Xerox and Nike) have activated pages, bringing the total to 64 of those 100. (The top 10 for Google+ engagement include Nike, Coke, Star  [...]
Posted: Thursday, May 10th 2012

Smaller Tech Companies Value Blogs Highly for Marketing

At first glance, tech companies have abandoned blogs, observes content management solution (CMS) provider Percussion Software. But not so fast: While just 20.5% of mid-market tech companies have a corporate blog, software companies—particularly smaller ones—are more likely to maintain one for content marketing. So Percussion found in   [...]
Posted: Tuesday, May 1st 2012

Technology is the Secret to Getting Men Involved in Couponing, Shopping

Women are primarily responsible for clipping coupons - but men are more likely to seek out coupons if they are online or can be delivered via mobile phone. So says research by The Integer Group and M/A/R/C Research. Coupon, retailer, and brand websites come in right behind newspapers as places where men actively seek out coupons. The increased interest in online coupons indicates that men who are seeking coupons   [...]
Posted: Wednesday, May 26th 2010

Talbots Restyles Online Customer Experience

Specialty women's apparel retailer The Talbots, Inc. is relaunching its e-commerce site with new functionality, features and personalization. The updates are designed to align its online shopping experience with in-store product offerings and catalog customer service, Retailer Daily reports  [...]
Posted: Monday, August 31st 2009

One-Hit Video Wonders May Win Entry into YouTube Partnership Program

Google property YouTube is extending its YouTube Partnership Program to increase the likelihood ordinary users, and not just so-called "cewebrities" (online celebrities), can profit from high traffic to their videos. Moving forward, proprietors of videos generating a plentitude of views may be offered invitations to monetize those videos in a revenue-sharing deal. Other factors include view count, compliance with YouTube's Terms of Service and whether or not the video has gone viral. Eligi  [...]
Posted: Wednesday, August 26th 2009

Twitter to Add Latitude/Longitude Data to Tweets

Twitter is preparing to add an additional detail to each and every tweet published by its users: location, according to co-founder Biz Stone on the Twitter Blog. "A new API will allow developers to add latitude and longitude to any tweet," wrote Stone, adding that with "accurate, tweet-level data" you can immediately toggle to the tweets from users in your neighborhood or city -- even if you do not follow them. It w  [...]
Posted: Friday, August 21st 2009

Facebook, Twitter Drive Aussie SocNet Use Up 29%

Over 70% of Australian internet users visited a social networking site in June, a 29% rise from the same time last year, reports comScore. Facebook in particular demonstrated significant growth; Twitter benefited from sudden mainstream popularity in 2009. Nearly nine million Australians visited a social network in June, making it among the more popular content categories online. Facebook led the sector with over 6 million visitors, growing 95% from last year; MySpace -- whose social networ  [...]
Posted: Monday, August 17th 2009

1-800-Flowers Pings Facebook for eCommerce

1-800-Flowers.com has enabled registered fans of its Facebook page to order floral arrangements right on Facebook. Customers can shop 1-800-Flowers.com and execute transactions without leaving Facebook. Using technology from online ad network Alvenda, the site also lets users gain access to an online product assortment by clicking on a "shop" button. They can browse items, place them in a cart, select a delivery date, and send. Planned upgrades include birthday calendars and group gifting  [...]
Posted: Thursday, July 30th 2009

Printcasting Democratizes Magazine Publishing

A company called Printcasting is experimenting with a way to compel more advertisers and readers to print magazines with model that allows nearly anyone to be a magazine publisher. Printcasting ("People-powered Magazines") lets would-be publishers choose articles and blog posts, insert them in a template of their choice, then print and distribute the resulting "magazine" themselves, The New York Times   [...]
Posted: Tuesday, July 21st 2009

Zmags Makes PDF Pitches Socially Shareable

Zmags, which operates an Interactive Collateral Management service that enables traditional marketers to better reach online users, has released an update to its Publicator offering that automatically converts PDF-based marketing collateral into shareable digital material. Dititizable documents can include brochures, magazines, direct mail, and the like. PDFs are digitized and can be spread across networks like Facebook, Twitter,  [...]
Posted: Wednesday, July 8th 2009

Augmented Reality Technology Brings Useful Service to USPS

To strengthen the US Postal Service's position in online brand equity, as well as stimulate more use of the site and e-commerce sales, agency AKQA/DC launched the Virtual Box Simulator. The Virtual Box Simulator is a component of USPS's current campaign, "A Simpler Way to Ship," and its objective is to leverage augmented reality technology in a way that is practical for USPS clients. Users print a little eagle off the website, switc  [...]
Posted: Friday, June 12th 2009

78% of Gen Y is 'Meh' About Twitter; They Also Retweet Less

Despite the fact that 99% of Generation Y consumers (ages 18-24) report having an active profile on at least one online social networking site, only 22% of this same age group say they currently use Twitter, according to a study from the Participatory Marketing Network (PMN).   [...]
Posted: Wednesday, June 3rd 2009

IE8 Enriched with Real-Time Social Search Options

To keep up with competitive search sites' newfound preoccupation with real-time data, Microsoft is launching a service that features its browser, Internet Explorer 8, optimized with search and "webslices" from OneRiot, a real-time social search engine. It will also offer a separate real-time add-ons package that also features OneRiot products. "This new bundled browser that Microsoft is pushing is [...] a vote of confidence in the way we index the web, the results we return, and our ability t  [...]
Posted: Friday, May 29th 2009

WSJ Updates Rules of Engagement to Include SocNets

This week, staff members at the Wall Street Journal were given a fresh list of rules outlining "professional conduct." The updated list includes a guide to using online outlets appropriately. Of especial note were activities that occur on social networking sites like Twitter and Facebook. "Openly 'friending' sources is akin to publicly publishing your Rolodex," the rules somberly proclaim, admonishing journalists to "Let our coverage speak for itself, and don't detail how an article was repor  [...]
Posted: Thursday, May 14th 2009

Domino's Employees Incite YouTube Brand Scandal

Two Domino's employees have released a series of YouTube videos in which they playfully molest food products before allegedly passing them on to customers. In the most recent video posted on YouTube, "Michael" -- one member of the duo -- inserts cheese into his nose and waves salami over his backside before placing both ingredients on a pair of sandwiches.   [...]
Posted: Wednesday, April 15th 2009

Netflix Connects Users with Facebook

Online consumer entertainment retailer Netflix, which publicized intentions to focus more on its online content streaming service, is expanding its internet presence through a partnership with social networking site Facebook. Using the Facebook Connect extension of the social networking platform, Netflix customers who are Facebook members can seamlessly link both accounts, the company explains. This will allow Netflix customer  [...]
Posted: Thursday, March 26th 2009

How-To: Lessons Worth Learning from Twitter's Success

This How-To was syndicated from Rohit Bhargava's Influential Marketing Blog. Mr. Bhargava is the SVP at Ogilvy PR and author of Personality Not Included. By any measure, the growth and popularity of Twitter has been phenomenal. To say that Twitter has   [...]
Posted: Wednesday, February 25th 2009

Email, Search & Display Show Strongest Online Performance

A large majority of marketing executives say email, search marketing, and display ads are their company's top performing advertising channels, and many plan to increase spending on them in 2009, according to a survey from Datran Media.   [...]
Posted: Thursday, February 19th 2009

MyNewPlace Launches Socnet Apartment Search API

Apartment/home rentals site MyNewPlace has added Facebook Connect functionality to its site, enabling users to get feedback on prospective home rentals by posting property information to their Facebook pages. "Most people want the opinion of friends, family and roommates before choosing a new place to live. Facebook's more than 150 millio  [...]
Posted: Thursday, February 19th 2009