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Consumers Reward Marketing that Employs "Green" Messages

Customers are rewarding companies that use so-called "green marketing" tactics and are willing to pay more for the same product when it is presented with an environmentally friendly message, according to a recent research report from Environmental Leader and Watershed Publishing. (  [...]
Posted: Tuesday, January 12th 2010

Industry Buzz & Snippets: 01/12/10

Ad Technology: Real time price changes reflected in banner ads. Consumer opinions online seen as curse, not gift. Commission Junction vets   [...]
Posted: Tuesday, January 12th 2010

Beyond Mobile Coupons: Integrated Payments on the Horizon

Mobile coupons are a booming online marketing category right now. Unfortunately, using them is not a seamless transaction as most consumers still cannot pay for the discounted product using their smartphone. New tech is starting to come to market, though, that promises to fill in that gap. For the most part applications that integrate the mobile coupon with the payment piece are only available on a limited basis to a small subset of an already small user group. However as they become main  [...]
Posted: Tuesday, December 15th 2009

More Voices Pipe Up on Pay-for-Content

Still more major media outlets are weighing in on the discussion about paid content, and many are giving credence to the prediction that the era of free online news may indeed be coming to an end. The latest opinions - which included those from high-profile executives from News Corp., and Warner Bros. - were voiced during the Broadcasting & Cable/Multichannel News 2009 OnScreen Media Summit last week,   [...]
Posted: Tuesday, October 27th 2009

Cola Brands Continue Quest for Happiness

The Coca-Cola Company is launching a new social media program that will send three bloggers around the world in search of what makes people happy, as part of the latest push in the soft drink brand's "Open Happiness" campaign. Coke, which announced the online campaign at the beginning of the year, appears to be highlighting the very same themes of optimism and positivity shared by its arch-rival, Pepsi-Cola, through its "Refresh Everything" promotion. As part of the Coke "Expedition 206”  [...]
Posted: Thursday, October 22nd 2009

Online Shoppers Still Want Warm Body

Despite the growing popularity of internet shopping, most online shoppers still want to reach a living and breathing person when they have a question, problem or issue. A recent study found that a live voice is still the most preferred form of customer service among online Americans, writes MarketingCharts. At the same time, the move to online also means that consumers are warming to the  [...]
Posted: Monday, October 19th 2009

GOOG Preps Micropayment System for News Content

A document sent to the Newspaper Association of America reveals that Google is planning to unveil a micropayment system over the course of the next year. The hope is that newspapers will use it in their efforts to find a new business model for their content. According to the document  [...]
Posted: Thursday, September 10th 2009

Talbots Restyles Online Customer Experience

Specialty women's apparel retailer The Talbots, Inc. is relaunching its e-commerce site with new functionality, features and personalization. The updates are designed to align its online shopping experience with in-store product offerings and catalog customer service, Retailer Daily reports  [...]
Posted: Monday, August 31st 2009

'Recession Shoppers' Pursue Value, Not Just Discounts

Researchers have found that as economic duress presses down on wallets, online shoppers increasingly scour the internet for the best value on their purchases, not just low prices. In essence, "Value is the new black," proclaims the study by Penn, Schoen & Berland Associates, with sponsorship from LinkShare and gsi interactiveSM. The research branded this new breed of shopper a "value hunter." Value is defined as standards for quality, price, convenience and time. Consumers previously defin  [...]
Posted: Tuesday, August 25th 2009

Twitter to Add Latitude/Longitude Data to Tweets

Twitter is preparing to add an additional detail to each and every tweet published by its users: location, according to co-founder Biz Stone on the Twitter Blog. "A new API will allow developers to add latitude and longitude to any tweet," wrote Stone, adding that with "accurate, tweet-level data" you can immediately toggle to the tweets from users in your neighborhood or city -- even if you do not follow them. It w  [...]
Posted: Friday, August 21st 2009

1-800-Flowers Pings Facebook for eCommerce

1-800-Flowers.com has enabled registered fans of its Facebook page to order floral arrangements right on Facebook. Customers can shop 1-800-Flowers.com and execute transactions without leaving Facebook. Using technology from online ad network Alvenda, the site also lets users gain access to an online product assortment by clicking on a "shop" button. They can browse items, place them in a cart, select a delivery date, and send. Planned upgrades include birthday calendars and group gifting  [...]
Posted: Thursday, July 30th 2009

Barnes & Noble Embarks on E-Book Adventure

Book retailer Barnes & Noble, Inc. is expanding its e-book program with the launch of an e-bookstore and proprietary Palm OS-based eReader e-book device. Barnes & Noble calls the new e-bookstore the "first phase" of its digital strategy, Retailer Daily   [...]
Posted: Thursday, July 23rd 2009

Printcasting Democratizes Magazine Publishing

A company called Printcasting is experimenting with a way to compel more advertisers and readers to print magazines with model that allows nearly anyone to be a magazine publisher. Printcasting ("People-powered Magazines") lets would-be publishers choose articles and blog posts, insert them in a template of their choice, then print and distribute the resulting "magazine" themselves, The New York Times   [...]
Posted: Tuesday, July 21st 2009

Ad-Supported Models Strike Chord with Music Freeloaders

Though nearly one-third of digital music downloaders and streamers in the US currently acquire songs illegally via peer-to-peer networks, new ad-supported models for music delivery are gaining momentum as an alternative, cutting down on illegitimate file sharing, according to a study by Ipsos.   [...]
Posted: Tuesday, July 21st 2009

Zmags Makes PDF Pitches Socially Shareable

Zmags, which operates an Interactive Collateral Management service that enables traditional marketers to better reach online users, has released an update to its Publicator offering that automatically converts PDF-based marketing collateral into shareable digital material. Dititizable documents can include brochures, magazines, direct mail, and the like. PDFs are digitized and can be spread across networks like Facebook, Twitter,  [...]
Posted: Wednesday, July 8th 2009

Sprint Theater Kiosks Scan Phones, Print Popcorn Coupons

Sprint has unveiled kiosks in the lobbies of movie theaters where Sprint customers can scan a code from their phones to get coupons for popcorn and sodas. The campaign, in 500 theaters across the country, will continue through December, MediaBuyerPlanner writes. Cinema advertising is growing in popularity, and companies like Screenvision and National CineMedia are expanding t  [...]
Posted: Wednesday, July 8th 2009

Augmented Reality Technology Brings Useful Service to USPS

To strengthen the US Postal Service's position in online brand equity, as well as stimulate more use of the site and e-commerce sales, agency AKQA/DC launched the Virtual Box Simulator. The Virtual Box Simulator is a component of USPS's current campaign, "A Simpler Way to Ship," and its objective is to leverage augmented reality technology in a way that is practical for USPS clients. Users print a little eagle off the website, switc  [...]
Posted: Friday, June 12th 2009

Facebook Pilots Site-Wide E-Commerce Platform

Facebook has begun a closed beta pilot of its payment system for app developers. The program would create a universal currency for all Facebook apps, making it easier for users to purchase across vendors -- and ideally enabling both developers and Facebook to monetize their entertainment offerings with greater ease. It is being tested on three applications so far, but more apps will be added in the w  [...]
Posted: Thursday, June 4th 2009

IE8 Enriched with Real-Time Social Search Options

To keep up with competitive search sites' newfound preoccupation with real-time data, Microsoft is launching a service that features its browser, Internet Explorer 8, optimized with search and "webslices" from OneRiot, a real-time social search engine. It will also offer a separate real-time add-ons package that also features OneRiot products. "This new bundled browser that Microsoft is pushing is [...] a vote of confidence in the way we index the web, the results we return, and our ability t  [...]
Posted: Friday, May 29th 2009

Twitter Profiles Allegedly Suffer from PageRank Change

Google updated PageRank, the algorithm by which it ranks the importance of pages online. As a direct result of the update, Twitter profile pages have suffered a fall in PageRank merit, according to The Next Web. So Web, Blogger's own blog, noted that the profile for Twitter's co-founder E  [...]
Posted: Friday, May 29th 2009