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Industry Buzz & Snippets: 01/12/10

Ad Technology: Real time price changes reflected in banner ads. Consumer opinions online seen as curse, not gift. Commission Junction vets   [...]
Posted: Tuesday, January 12th 2010

More Voices Pipe Up on Pay-for-Content

Still more major media outlets are weighing in on the discussion about paid content, and many are giving credence to the prediction that the era of free online news may indeed be coming to an end. The latest opinions - which included those from high-profile executives from News Corp., and Warner Bros. - were voiced during the Broadcasting & Cable/Multichannel News 2009 OnScreen Media Summit last week,   [...]
Posted: Tuesday, October 27th 2009

Cola Brands Continue Quest for Happiness

The Coca-Cola Company is launching a new social media program that will send three bloggers around the world in search of what makes people happy, as part of the latest push in the soft drink brand's "Open Happiness" campaign. Coke, which announced the online campaign at the beginning of the year, appears to be highlighting the very same themes of optimism and positivity shared by its arch-rival, Pepsi-Cola, through its "Refresh Everything" promotion. As part of the Coke "Expedition 206”  [...]
Posted: Thursday, October 22nd 2009

Web Retailers Cope with Shipping-Charge Rejection

In response to consumer demands for low or no-cost shipping and the increasing role shipping costs play in online purchase decisions, a growing number of top online retailers are planning free shipping promotions during the 2009 holiday season, the Wall Street Journal reports. The moves come as a slew of industry studies and internal retailer data confirm that shipping charges rank as one of the bigge  [...]
Posted: Thursday, October 22nd 2009

NBA Launches Online Rule Book to Polish Image

The National Basketball Association (NBA) has just launched a new online video rule book on its website that illustrates more than 100 regulations - including everything from traveling and dribbling violations to technical fouls - through video clips from recent and high-profile league games. The site is the league’s latest effort to regain the confidence of fans, many of whom are frustrated with the sport’s officiating practices  [...]
Posted: Monday, October 19th 2009

GOOG Preps Micropayment System for News Content

A document sent to the Newspaper Association of America reveals that Google is planning to unveil a micropayment system over the course of the next year. The hope is that newspapers will use it in their efforts to find a new business model for their content. According to the document  [...]
Posted: Thursday, September 10th 2009

Premium Twitter Accounts Expected by Year's End

In a VentureBeat interview last week, co-founded Biz Stone described in greater detail Twitter's plans to launch a revenue model before year's end. As in previous discussions, Biz Stone reiterated that Twitter would not charge users for existing usage habits; the company plans t  [...]
Posted: Monday, August 24th 2009

Twitter to Add Latitude/Longitude Data to Tweets

Twitter is preparing to add an additional detail to each and every tweet published by its users: location, according to co-founder Biz Stone on the Twitter Blog. "A new API will allow developers to add latitude and longitude to any tweet," wrote Stone, adding that with "accurate, tweet-level data" you can immediately toggle to the tweets from users in your neighborhood or city -- even if you do not follow them. It w  [...]
Posted: Friday, August 21st 2009

25% Boost in Visitors Makes Gmail a Top-3 US Email Provider

New comScore figures report Gmail, the web mail service provided by Google, is now the third-largest in the US. In July, it eclipsed AOL Email with 37 million unique visitors to the latter's 36.4 million. The second-most popular, Windows Live Hotmail, had 47 million visitors the same month. For the present time, No. 1 web mail player Yahoo Mail remains safely out of reach of Gmail's long arm, having served 106 million unique visitors. Unique visito  [...]
Posted: Thursday, August 20th 2009

Googlers Search More than MicroHoo Minions

New data from comScore reflects that Google doesn't just dominate the search market by a large margin; its users are also more loyal and more inclined to search in general than Yahoo and Microsoft searchers. The analytics firm reports that Google holds 84% of the overall search market. In contrast, recently-allied rivals Microsoft and Yahoo enjoy combined search penetration of 73%. Despite what appe  [...]
Posted: Tuesday, August 18th 2009

AP Software Tracks Appropriation of Content

The Associated Press is adding software to its articles, intended to inform readers of usage rights associated with the content -- and act as a policing agent, automatically informing the AP about how the article elsewhere online. Each article will be published with a digital "wrapper" -- data not visible to users that maximizes the content's ranking in search engines and tracks its movements across the web. The program will be introduced in stages stretching over the course of the next year,  [...]
Posted: Monday, July 27th 2009

Slumps in Media Sales Strike Blow to Amazon's Q2

Hit hard by a decline in sales for books, music and DVDs, Amazon's net profits fell 10% in Q2, to $142 million (32 cents a share). The figure is down from $158 million, 37 cents a share, in Q1. Revenue rose 14% to $4.65 billion, however, slightly below Wall Street forecasts, The New York Times observes. Analysts expected $4.67 billion in revenue and earnings of 32 cents per share. Pr  [...]
Posted: Friday, July 24th 2009

Sprint Theater Kiosks Scan Phones, Print Popcorn Coupons

Sprint has unveiled kiosks in the lobbies of movie theaters where Sprint customers can scan a code from their phones to get coupons for popcorn and sodas. The campaign, in 500 theaters across the country, will continue through December, MediaBuyerPlanner writes. Cinema advertising is growing in popularity, and companies like Screenvision and National CineMedia are expanding t  [...]
Posted: Wednesday, July 8th 2009

New Facebook Features Give Users Privacy Control

To help its over 200 million users better manage their personal and professional lives -- which increasingly intersect on its website -- Facebook is testing new privacy controls. The tools enable users to decide which groups or people are able to see respective photos, videos and text-based updates posted on their profiles. In addition to hiding casual photos from colleagues, the controls can also, for example, enable families to discuss a surprise birthday party without the birthday girl see  [...]
Posted: Thursday, July 2nd 2009

Facebook Pilots Site-Wide E-Commerce Platform

Facebook has begun a closed beta pilot of its payment system for app developers. The program would create a universal currency for all Facebook apps, making it easier for users to purchase across vendors -- and ideally enabling both developers and Facebook to monetize their entertainment offerings with greater ease. It is being tested on three applications so far, but more apps will be added in the w  [...]
Posted: Thursday, June 4th 2009

WSJ Updates Rules of Engagement to Include SocNets

This week, staff members at the Wall Street Journal were given a fresh list of rules outlining "professional conduct." The updated list includes a guide to using online outlets appropriately. Of especial note were activities that occur on social networking sites like Twitter and Facebook. "Openly 'friending' sources is akin to publicly publishing your Rolodex," the rules somberly proclaim, admonishing journalists to "Let our coverage speak for itself, and don't detail how an article was repor  [...]
Posted: Thursday, May 14th 2009

Disney to Join the Hulu Board

After much ado, and provided the alliance passes regulatory review, The Walt Disney Co. shall join News Corp., NBC Universal and Providence Equity Partners as joint venture partner and equity owner of professional TV show/film/clip aggregator Hulu, MediaPost reports. Financial terms were not disclos  [...]
Posted: Friday, May 1st 2009

Netflix Connects Users with Facebook

Online consumer entertainment retailer Netflix, which publicized intentions to focus more on its online content streaming service, is expanding its internet presence through a partnership with social networking site Facebook. Using the Facebook Connect extension of the social networking platform, Netflix customers who are Facebook members can seamlessly link both accounts, the company explains. This will allow Netflix customer  [...]
Posted: Thursday, March 26th 2009

Blockbuster, TiVo Announce Digital Rental Partnership

Today Blockbuster is expected to announce a partnership with TiVo, whereby the former's digital movie library can be ported directly to the televisions of TiVo users. The service, Blockbuster On-Demand, will be accessible to the 800,000 users with broadband internet connected to their TiVo units. "Ultimately, our vision is to work with TiVo so that their subscribers can access movies not only through our On Demand service but also from our stores and through our by-mail service as well," s  [...]
Posted: Wednesday, March 25th 2009

Yahoo Launches Search Behavior Ad Targeting Features

Yesterday Yahoo announced three new ad targeting features: Search retargeting serves display ads to users based on what they've searched for, regardless of where they are in the Yahoo network. "For example, if a user searches for the keyword 'sandals,' indicating strong purchase intent, an advertiser can target that user with a tailored display ad for footwear," the company explained   [...]
Posted: Wednesday, February 25th 2009