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Email, Search & Display Show Strongest Online Performance

A large majority of marketing executives say email, search marketing, and display ads are their company's top performing advertising channels, and many plan to increase spending on them in 2009, according to a survey from Datran Media.   [...]
Posted: Thursday, February 19th 2009

26% of Small Biz Raises Ad Spend, Precipitating Online Growth

97% of US small business owners are concerned about the economy, but 26% nonetheless plan to spend more on advertising -- especially online. Another 60% plan to spend about the same as in 2008, according to a report from Ad-ology Research (  [...]
Posted: Thursday, January 8th 2009

Retailers Pressured to Drive Lifetime Customer Value

58 percent of retailers say the top pressure that influences their loyalty-program decisions is the need to develop lifetime customer value, according to research conducted by Aberdeen Group, reports MarketingCharts.   [...]
Posted: Wednesday, August 6th 2008

Quick Start Preps Websites for Behavioral, Contact Data Collection

Coremetrics launched Quick Start, a digital marketing service that reduces website tagging time. "This enables clients to optimize their site for [collecting business and behavioral data] in a single day," the company stated. Quick Start reportedly enables clients to take online marketing campaigns live in as little as three weeks. Interested clients must take a one-day Coremetrics session so their data acquisition strategy can be assessed. Based o  [...]
Posted: Tuesday, June 24th 2008

Disconnects between C-Level Execs and Customer Service

The executive suite and the customer service department are misaligned, with a significant gap between what C-level executives promise and the reality of customer service, according to the results of a worldwide survey by Genesys Telecommunications Laboratories, MarketingCharts   [...]
Posted: Thursday, May 29th 2008

Most Gay-Friendly Brands: Bravo, Apple, Showtime, HBO, Absolut, Levi's

Bravo, Apple, Showtime, HBO, Absolut and Levi's are the gay-friendliest brands. In contrast, Wal-Mart, Dunkin' Donuts, Cracker Barrel, Exxon Mobil and Samsung are the least gay-friendly, according to (pdf) the 2008 Prime Access/PlanetOut Gay and Lesbian Consumer Study, MarketingCharts   [...]
Posted: Wednesday, May 14th 2008

Consumers Return to Online Shopping Sites That Embrace Web 2.0

With consumers continuing to spend briskly online, and social websites aggregating ever-larger numbers of participants, the twain - online shopping and social networking - may finally be meeting, according to a nationwide survey from Guidance and Synovate, writes MarketingCharts. In the n  [...]
Posted: Friday, April 18th 2008

Churn Happens as Marketers Fail to Leverage Customer Data, Analytics

Lack of customer data sharing, integration and insight is undermining competitiveness, retention rates, revenue and profitability among global marketers, according to a new study from the Chief Marketing Officer (CMO) Council, writes MarketingCharts. Conducted in late 2007 and early 2008, the   [...]
Posted: Wednesday, April 16th 2008

Influential Online Hispanic Consumers: Super 'E-fluentials'

Influential online consumers ("e-fluentials") among Hispanics use the internet to connect with friends and family, as well as share views about products and brands -- often in higher proportions than other e-fluentials, according to a Burson-Marsteller study, writes MarketingCharts. Bel  [...]
Posted: Thursday, April 3rd 2008

Economic Impact of Word-of-Mouth Calculated with Net Promoter Model

Customer word-of-mouth (WOM) behaviors have strong financial positive and negative impact on customer loyalty, ultimately affecting company growth, according to a SatMetrix Syst  [...]
Posted: Thursday, April 3rd 2008

Spirit Airlines Give Miles Away for Online Mall Purchases

Spirit Airlines has added the Free Spirit Mall to its loyalty program. The shopping site is accessible through the Spirit homepage and features products from over 450 merchants, including Apple, Barnes & Noble and Lands' End. Members earn discounts and mileage rewards by shopping at the mall. To promote the mall's opening, Spirit is holding a "Quarter-Million Mile Giveaway," giving shoppers 100 bonus miles with their first $100 purchase. Without a big ad budget, the airline's marketing   [...]
Posted: Thursday, March 13th 2008

How-To: 10 Low-Cost Business Marketing Tips

"When marketing is continuous and targeted rather than occasional and shotgun, business gets easier," writes co-author Joanna Krotz of the Microsoft Small Business Kit. "If prospects have a positive view of your wares and reputation before you call or before they start shopping, you're that much closer to nailing a sale." Her 10 low-cost marketing tips follow: 1. Make customers feel special. People respond to recognition. Starbucks, for example, encourages bari  [...]
Posted: Wednesday, March 12th 2008

Manufacturers Partner with Kroger for Mobile Coupons

Five of the largest consumer-packaged goods companies are partnering with supermarket chain Kroger to test coupon delivery on mobile devices, reports Advertising Age. Kroger teamed with Procter & Gamble, Clorox, Del Monte, General Mills and Kimberly-Clark to try recapturing consumers that no longer clip coupons out of newspapers. Users must download an application called Cellfire to their devices. The app reflects deals on of  [...]
Posted: Monday, March 10th 2008

Security, Payment Choice Vital to Online-Purchase Decisions

When making purchases online, consumers value payment security and payment choice more than typical merchant incentives like rewards and discounts, according to a PayPal-sponsored study conducted by JupiterResearch, MarketingCharts   [...]
Posted: Friday, March 7th 2008

User Reviews are a Must-Have for Retail Websites

Online consumer reviews are profitable for retailers and help build a sense of community amongst online shoppers. 82 percent of online shoppers consider trawling reviews more productive than researching products in-store with a sales associate, according to a Power Reviews whitepaper compiled by the e-tailing group, MarketingCharts   [...]
Posted: Monday, February 18th 2008

Microsoft Goes Shopping with Grocery Cart Ads via Digital Displays

Microsoft is working with a company named MediaCart to serve up ads to supermarket shoppers based on both their shopping lists and past purchases, reports The Associated Press. Beginning in the second half of 2008, Microsoft and MediaCart will roll out the test phase, targeting shoppers with ShopRite loyalty cards. Cardholders will be able to visit a website and p  [...]
Posted: Monday, January 14th 2008

For Email Marketers, MailChimp Lobs Intelligence API Out of Cage

MailChimp has announced the release of the "intelligence API" that enables email marketers to sync campaign data to their customer database. Along with customer data syncing, the API also: "Scrubs" lists, by withdrawing unsubscribe requests and bounced emails Links campaign stats to the database, enabling better targeting Sends campaigns based on purchase/signup date segments The API, available in XML-RPC, PHP and JSON, will ideall  [...]
Posted: Wednesday, December 12th 2007

'Social-Shopping Study' Defines New Breed of Shopper: The 'Social Researcher'

A new breed of online shopper, the "Social Researcher," who places increased significant emphasis on peer feedback in product reviews when making purchasing decisions, is the focus of a recently completed study by the e-tailing group, writes MarketingCharts. The Social Shopping Study 2007, commissioned  [...]
Posted: Tuesday, November 13th 2007

Big Pharma Physicians Services Improve; Merck Rates Highest

Over 40 percent of US primary care physicians report they are seeing positive changes in the services they receive from pharmaceutical companies. The greatest improvements coming in patient management, education and support programs, according to new research from TNS Healthcare, reports   [...]
Posted: Monday, October 22nd 2007

1-800-Flowers Brings Loyalty Program to Facebook via Widgetry

1-800-Flowers.com is taking full advantage of Facebook availing its code to programmers by rewarding Facebookers with incentives for actions they perform on the social networking site. Customer management solutions provider Loyalty Lab created a Facebook widget for 1-800-Flo  [...]
Posted: Wednesday, September 19th 2007