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Holiday Shoppers Less Satisfied with Online Retailers

Consumer satisfaction with many top retail websites decreased during the holidays according to a ForeSee Results and FGI Research study, writes DM News. The "Top 40 Online Retail Satisfaction Index" weighs online shopper satisfaction between the holidays and the rest of the year. Although holiday revenues were up, overall satisfaction decreased four percentage points between spring 2005 and the holiday season at yearend.  [...]
Posted: Wednesday, January 11th 2006

Multi-Channel Customers Buy More - and Likely Cost More

Though customers who shop multiple channels of the same retailer buy more than those who shop a single channel, they can be more expensive to maintain, according to Jupiter Research, writes InternetRetailer. Some 28 percent of U.S. online buyers make purchases at the same store across multiple channels, Jupiter found, and they buy on average 14 percent more per year. But they're also more likely to use a retailer's cost centers  [...]
Posted: Wednesday, January 4th 2006

Microsoft, Google Settle Kai-Fu Lee Suit

The months-long legal scuffle between Microsoft and Google over the search giant's hiring of former Microsoft executive Kai-Fu Lee is finally a footnote in history. Red Herring writes that the two companies have settled the pending litigation, but that the terms of the agreement were not disclosed. In July Microsoft sued Google and Lee charging that he had breached his   [...]
Posted: Friday, December 23rd 2005

Commission Junction, Azoogle Get Ready to Rumble

Having given the boot to affiliate and potential rival Azoogle, ValueClick's Commission Junction has circulated a note to its advertisers claiming AzoogleAds is "non-compliant" with its code of conduct, writes Jeff Molander of ThoughtShapers.com. CJ claims it "has identified a series of isolated violations with Azoogle," saying "given the nature of their sub affiliate business model, Azoogl  [...]
Posted: Thursday, December 15th 2005

Google Launches AdSense Referral Program

Google has introduced a referral program for AdSense publishers in an effort that's likely, at least in part, a response to Yahoo's encroachment on what Google sees as its turf. Google will reward AdSense publishers with $100 for each small publisher and blogger referred, paying the money after the new participants earn their first $100 in ad revenue,   [...]
Posted: Tuesday, November 8th 2005

AOL to Lay Off 700 Workers

AOL plans to lay off more than 700 employees - some four percent of its worldwide workforce - mainly in call centers, reports the Associated Press. Some 450 workers in AOL's Orlando, Florida call center alone will lose their jobs when the operation is shut down. A spokesperson said the cuts were the result of a decline in members and an increase in users' doing their own troubleshooting. AOL has recently become the coveted obj  [...]
Posted: Thursday, October 20th 2005

BellSouth, Yahoo in Broadband, Portal Deal

BellSouth and Yahoo announced on Monday that they've struck a deal to offer a co-branded broadband service, called FastAccess DSL, starting in late 2006, in BellSouth's nine-state region, reports CNET. BellSouth customers would also have access to a free internet portal developed in conjunction with Yahoo, reports the New York Times. Yahoo  [...]
Posted: Tuesday, October 18th 2005

Frustration, Verbal Abuse Drove Lee into Google's Arms

Kai-Fu Lee, whose defection from Microsoft to Google has resulted in a legal battle between the two giants, testified at a court hearing Tuesday that an expletive-ridden rant by Microsoft chairman Bill Gates was a low point in his career at Microsoft, coming before he decided to leave the company, reports the Associated Press. Lee also said he was frustrated and "deeply disappointed at our incompetence in China - that we ha  [...]
Posted: Wednesday, September 7th 2005

Microsoft's Ballmer: 'I'm going to...kill Google'

As Google and Microsoft again head to court on Tuesday in the case of former Microsoft executive Kai-Fu Lee's defection to Google, documents filed in the case allege that Microsoft CEO Steve Ballmer vowed, "I'm going to f---ing kill Google," according to an AAP story in the Sydney Morning Herald (via Sla  [...]
Posted: Monday, September 5th 2005

Gap Website Shutdowns Frustrate Shoppers

Likely not the closure sought Gap has closed down its two most-popular online stores to upgrade them before the holiday shopping season,  [...]
Posted: Friday, September 2nd 2005

Wanted: Media Buyers and Planners

Media buyer job listingson Talent Zoo The media e  [...]
Posted: Friday, August 26th 2005

AOL Settles with Spitzer, to Pay $1.25 Million

Even as it was switching to an ad-supported model from its "walled garden" subscription approach, America Online was paying bonuses to sales reps who stopped consumers from leaving that garden, reports the New York Times. The practice apparently led to exasperated consumers who weren't allowed to cancel their service - and has now resulted in AOL's payi  [...]
Posted: Thursday, August 25th 2005

Yahoo Local to Users: Provide Content, Win Car

Yahoo has launced a "Best of Yahoo" sweepstakes that offers users a chance to win prizes, including a car or vacation, in return for rating and reviewing local establishments - and so providing editorial content for its recently enhanced local search service that highlights user-generated content, reports ClickZ. In addition to improving search results an  [...]
Posted: Wednesday, August 24th 2005

Yahoo Almost as Good as Google in Satisfying Customers

Yahoo has narrowed the customer-satisfaction gap with Google according to just-released data from the University of Michigan's American Customer Satisfaction Index (ACSI), reports Forbes: in the e-business ACSI, Yahoo has scored an 80 out of a possible 100, up from 78 last year, while Google's score is 82. The two-point difference is the closest Yahoo has come to Google in customer satisfacti  [...]
Posted: Wednesday, August 17th 2005

Carat Search VP Seeks Greener Domains

Carat Interactive's VP of search marketing, Ron Belanger, has left to join direct navigation and domain squatting firm BuyDomains as VP of marketing, ClickZ reports. Belanger has been with Carat since late 2003; before that he was VP of account development at Inceptor. Boston area-based BuyDomains has approximately 500,000 domains and claims 20 million unique visitors per month. ClickZ points to two trends implied by Belanger's depart  [...]
Posted: Wednesday, August 17th 2005

Online Users Rely on 'Net for Vacation Travel

The vast majority - 88 percent - of U.S. online users resorted to the internet to purchase or plan their summer vacations this year, writes iMedia, citing Claria's Feedback Research, which collected data in the three months (April through June) prior to summer vacation travel. Some 61 percent of online consumers going on vacation also purchased or planned to purchase airline tickets online - 12 percentage points more than last year.   [...]
Posted: Thursday, August 11th 2005

Email Relevance Kindles Conversion, Retention

Email communication between companies and consumers or other businesses is about serving the needs of the recipient rather than selling, said ExactTarget's director of e-marketing strategy, Joel Book, at the firm's eMarketing Excellence Summit, reports DM News. "Email works best when it's personal and relevant. This sounds like common sense, but we see too much batch and blast," Book said. When marketers take the time   [...]
Posted: Friday, July 22nd 2005

Google Officially Enters China, Sued by Microsoft

Google on Tuesday formally announced its plans to enter the Chinese market and establish a development center in China - and appointed Kai-fu Lee as its new head for Chinese operations and the new center - one day after it was sued by Microsoft for having hired away Lee, a former Microsoft corporate vice-president, Xinhua reports. The search giant said China, the world's second-largest internet market in terms of on  [...]
Posted: Thursday, July 21st 2005

DoubleClick Starts Carve-Up

DoubleClick, the online technology giant that agreed to sell itself to a group of private investors recently, announced it is piecing off its Enterprise Marketing Management products to Aprimo, a provider of such services to large corporations. When DoubleClick first announced it was o  [...]
Posted: Wednesday, June 15th 2005

Studies: Online Shoppers not Clued-in on Prices, Newbies Earn and Spend Less

Most U.S. consumers don't realize that e-tailers and retailers may charge different prices for the same products, depending on the customer, according to a new survey to be released today by U-Penn's Annenberg Public Policy Center, reports the Associated Press. Meanwhile, a study by Forrester found that those who have become online buyers in the previous year - 20 percent of all online purchasers - are in some w  [...]
Posted: Wednesday, June 1st 2005