Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	68	95
» ad pricing	4	159
» ad selling	14	149
» ad targeting	56	107
» ad technologies & vendors	25	138
» advertainment	51	112
» Advertising	1	162
» affiliate marketing	1	162
» agencies & ad departments	8	155
» alternative marketing	57	106
» Asia/Pacific	3	160
» automotive	10	153
» b2b	1	162
» best practices	42	121
» Beyond Marketing	2	161
» Big Picture	2	161
» biz buzz	56	107
» broadband	8	155
» campaigns & creatives of note	61	102
» case studies	9	154
» co-op marketing & partnerships	25	138
» computers & tech	18	145
» consumer packaged goods	19	144
» CRM	4	159
» cross media	19	144
» demographics	31	132
» direct marketing	9	154
» domain names	44	119
» don't believe the hype	6	157
» e-commerce	32	131
» email marketing	8	155
» entertainment	54	109
» Europe	5	158
» finance	5	158
» global	2	161
» healthcare	4	159
» How-to	5	158
» I-PR & business communications	6	157
» instant messaging marketing	2	161
» intrusive formats	1	162
» Latin America	1	162
» legal, government & regulation	6	157
» major account moves	10	153
» major brands	80	83
» major players news	42	121
» Marketing	2	161
» measurement & analytics	11	152
» media convergence	22	141
» minorities	1	162
» mobile marketing	18	145
» multi-channel marketing	12	151
» new and improved	21	142
» online ad market	72	91
» pearls of wisdom	9	154
» people	16	147
» personalization	14	149
» political parties & organizations	7	156
» privacy	4	159
» promotions	11	152
» publishing	35	128
» research & stats	37	126
» rich media	17	146
» search engine marketing	13	150
» seniors	1	162
» signs of doom	2	161
» signs of recovery	2	161
» signs of what's to come	52	111
» small business	1	162
» spam & anti-spam	1	162
» Spanish-speaking	1	162
» syndication & RSS	7	156
» technical innovation	3	160
» telecom	4	159
» text ads	15	148
» tools & software	17	146
» top stories	7	156
» travel	6	157
» user experience	92	71
» viral marketing & social media	40	123
» weblog marketing	19	144
» women	15	148
» worst practices	9	154
» Youth	28	135

Mullen's "Talent Hub" | NHL Digital Power | POM Deceived | Google Buys Streamer | Facebook Buys Gifter

Agency News: Mullen Opening West Coast 'Talent Hub' Business Strategies: The NHL's Digital Power Play Campaigns of Note: Coca-Cola exec claims   [...]
Posted: Tuesday, May 22nd 2012

Dismiss Google+ At Your Own Risk

Anything that can boast a 112% higher engagement is worth a second look. That is just one of the figures that Simply Measured (the social media analytics firm) released yesterday. Since February, two more brands from the Interbrand Top 100 list (Xerox and Nike) have activated pages, bringing the total to 64 of those 100. (The top 10 for Google+ engagement include Nike, Coke, Star  [...]
Posted: Thursday, May 10th 2012

Smaller Tech Companies Value Blogs Highly for Marketing

At first glance, tech companies have abandoned blogs, observes content management solution (CMS) provider Percussion Software. But not so fast: While just 20.5% of mid-market tech companies have a corporate blog, software companies—particularly smaller ones—are more likely to maintain one for content marketing. So Percussion found in   [...]
Posted: Tuesday, May 1st 2012

Brand Execs Agree: Social Media Provides ROI But It's Immeasurable

Brand executives may not need convincing on the benefits of social media: A February 2012 survey of 329 such executives in the U.S. revealed that the majority had seen positive bottom line reports, say the experts at eMarketer. They in turn analyzed data from the digital consultancy PulsePoint Group and the Economist Intelligence Unit. Those executives whose companies had established an extensive social media presence re  [...]
Posted: Tuesday, May 1st 2012

Top News: Clearstream's Video Analytics | Digiday's Content Marketing Launch | FTC vs. Google | Marketers Pressure ICANN | Last-Click Overrated? | Clout Not "Klout" | Pinterest's Waning Interest

Ad Technology: Clearstream Launches Clearview - Advanced Video Analytics Technology to Audit and Evaluate Online Video Venues Brands: Oscar de la Renta reinvents social commerce via   [...]
Posted: Friday, April 27th 2012

Sunset for Company Blogs? Perhaps, But Blogs Still In Demand for Content

It is difficult to believe that anything worth saying can be said in 140 characters or less. A USA Today story observes that a number of U.S. companies, Bank of America included, are abandoning the company blog, in favor of the “nimbler tools requiring less time and resources, such as Facebook, Tumblr and Twitter.” An interesting turn of events: As of 2008, blogging was seen as the  [...]
Posted: Monday, April 23rd 2012

Kimberly-Clark SocNet Campaign Targets Moms with Start-Up Cash

Kimberly-Clark is reaching out to one of its key buying groups - mothers that buy one of its top brands, Huggies diapers - with a social media campaign that targets their entrepreneurial needs. The consumer goods manufacturer has launched a site called HuggiesMomInspired.com, which is accepting submissions for new business ideas that would be backed by grants of up to $15,000. K-C is planning a first year total contribution of $250,000. A  [...]
Posted: Tuesday, May 18th 2010

Hotels Go On Offensive Against Negative Reviews

Hotels are taking a particularly aggressive stance against anonymous reviews found on such sites as Yelp or Trip Advisor by actively trying to connect the data dots to identify the author. Once the hotel has identifying information in hand it might thank the poster for the good review - perhaps with a gift basket. In the case of a negative review, it might send an email asking for either a reconsideration or a chance to readdress what was wrong with the person’s stay,   [...]
Posted: Monday, May 17th 2010

What Toyota Still Doesn't Get About Social Media

Toyota is undergoing the largest recall in its history. Not surprisingly it is scrambling to make amends with its global customer base through a multi-platform marketing campaign. More surprisingly, Toyota's efforts in this area - at least the social media component - appear to be falling flat. First a caveat though: The timing for this crisis is unfortunate for Toyota. The public is sick of any sort of corporate malfeasance - or even incompetence -  and when the economic consequences are hi  [...]
Posted: Monday, February 15th 2010

Loyalty Programs May Be Rewarding But Many Customers Aren't Connecting

Marketers are undervaluing and under-utilizing the loyalty programs in which they have often invested a great deal of money - $2 billion in the aggregate - according to a new report from the Chief Marketing Officer Council. The bottom line secret to customer loyalty, according to the survey "The Leaders  [...]
Posted: Monday, February 1st 2010

Consumers Reward Marketing that Employs "Green" Messages

Customers are rewarding companies that use so-called "green marketing" tactics and are willing to pay more for the same product when it is presented with an environmentally friendly message, according to a recent research report from Environmental Leader and Watershed Publishing. (  [...]
Posted: Tuesday, January 12th 2010

Cola Brands Continue Quest for Happiness

The Coca-Cola Company is launching a new social media program that will send three bloggers around the world in search of what makes people happy, as part of the latest push in the soft drink brand's "Open Happiness" campaign. Coke, which announced the online campaign at the beginning of the year, appears to be highlighting the very same themes of optimism and positivity shared by its arch-rival, Pepsi-Cola, through its "Refresh Everything" promotion. As part of the Coke "Expedition 206”  [...]
Posted: Thursday, October 22nd 2009

Sears Launches Online Home Project Management Tool

Broadline retailer Sears Holding Company is continuing to make good on its March 2009 promise to expand its global online strategy with the official launch  [...]
Posted: Friday, August 28th 2009

25% Boost in Visitors Makes Gmail a Top-3 US Email Provider

New comScore figures report Gmail, the web mail service provided by Google, is now the third-largest in the US. In July, it eclipsed AOL Email with 37 million unique visitors to the latter's 36.4 million. The second-most popular, Windows Live Hotmail, had 47 million visitors the same month. For the present time, No. 1 web mail player Yahoo Mail remains safely out of reach of Gmail's long arm, having served 106 million unique visitors. Unique visito  [...]
Posted: Thursday, August 20th 2009

1-800-Flowers Pings Facebook for eCommerce

1-800-Flowers.com has enabled registered fans of its Facebook page to order floral arrangements right on Facebook. Customers can shop 1-800-Flowers.com and execute transactions without leaving Facebook. Using technology from online ad network Alvenda, the site also lets users gain access to an online product assortment by clicking on a "shop" button. They can browse items, place them in a cart, select a delivery date, and send. Planned upgrades include birthday calendars and group gifting  [...]
Posted: Thursday, July 30th 2009

IE8 Enriched with Real-Time Social Search Options

To keep up with competitive search sites' newfound preoccupation with real-time data, Microsoft is launching a service that features its browser, Internet Explorer 8, optimized with search and "webslices" from OneRiot, a real-time social search engine. It will also offer a separate real-time add-ons package that also features OneRiot products. "This new bundled browser that Microsoft is pushing is [...] a vote of confidence in the way we index the web, the results we return, and our ability t  [...]
Posted: Friday, May 29th 2009

WSJ Updates Rules of Engagement to Include SocNets

This week, staff members at the Wall Street Journal were given a fresh list of rules outlining "professional conduct." The updated list includes a guide to using online outlets appropriately. Of especial note were activities that occur on social networking sites like Twitter and Facebook. "Openly 'friending' sources is akin to publicly publishing your Rolodex," the rules somberly proclaim, admonishing journalists to "Let our coverage speak for itself, and don't detail how an article was repor  [...]
Posted: Thursday, May 14th 2009

Sears and Kmart Try the Social Media 'My'

Hoping to ingratiate themselves to today's social media-savvy shoppers, Kmart and parent company Sears are test-driving two new community sites: MySears and MyKmart. Built with help from consumer review socnet Viewpoints, the site enables users to write reviews, view polls and blogs, and follow either retailer on Facebook, Twitter, YouTube and LinkedIn. Videos, a "featured revi  [...]
Posted: Thursday, May 7th 2009

Newspapers Fail To Harness Readers' Social Power

Newspapers are not doing enough to harness the online social power of their readers and - as a result - are missing opportunities to help their biggest supporters boost their brands in cost-effective ways, finds a recent survey by Gartner Inc., writes MarketingCharts. Findings from the   [...]
Posted: Monday, March 30th 2009

How-To: Leveraging 2009's Top Digital Trends

As the US media landscape changes, successful companies must increasingly learn new rules of engagement -- particularly for fluid digital media. What's more, they must pursue cost-effective and measurable ways to engage the public online, especially in the areas of search and social networking, according Edelman Digital. To help organizations navigate the mutable world of digital communications, SVP/Director Steve Rubel of Insights for Edelm  [...]
Posted: Wednesday, March 4th 2009