Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 2 | 8 |
| » ad selling | 1 | 9 |
| » ad targeting | 1 | 9 |
| » ad technologies & vendors | 2 | 8 |
| » alternative marketing | 2 | 8 |
| » b2b | 1 | 9 |
| » best practices | 3 | 7 |
| » biz buzz | 6 | 4 |
| » branding | 1 | 9 |
| » campaigns & creatives of note | 1 | 9 |
| » case studies | 1 | 9 |
| » co-op marketing & partnerships | 3 | 7 |
| » consumer packaged goods | 2 | 8 |
| » cross media | 1 | 9 |
| » demographics | 1 | 9 |
| » direct marketing | 1 | 9 |
| » domain names | 3 | 7 |
| » e-commerce | 9 | 1 |
| » email marketing | 1 | 9 |
| » entertainment | 1 | 9 |
| » intrusive formats | 1 | 9 |
| » legal, government & regulation | 1 | 9 |
| » major account moves | 1 | 9 |
| » major brands | 3 | 7 |
| » major players news | 3 | 7 |
| » measurement & analytics | 1 | 9 |
| » media convergence | 1 | 9 |
| » mobile marketing | 2 | 8 |
| » multi-channel marketing | 2 | 8 |
| » new and improved | 3 | 7 |
| » online ad market | 1 | 9 |
| » people | 1 | 9 |
| » publishing | 1 | 9 |
| » signs of doom | 1 | 9 |
| » signs of recovery | 1 | 9 |
| » signs of what's to come | 5 | 5 |
| » small business | 1 | 9 |
| » text ads | 1 | 9 |
| » top stories | 1 | 9 |
| » user experience | 2 | 8 |
| » viral marketing & social media | 1 | 9 |
| » worst practices | 2 | 8 |
- Showing 1 - 10 of 10
Industry Buzz & Snippets: 01/12/10
Ad Technology:
Real time price changes reflected in banner ads.
Consumer opinions online seen as curse, not gift.
Commission Junction vets [...]
Posted: Tuesday, January 12th 2010
Visa, Chase Pilot SMS Coupon Program
A pilot program in Phoenix delivers coupons via cell phone to Visa and Chase cardholders that sign up to receive them from select merchants, reports MediaBuyerPlanner.
The text-message coupons are personalized to match the interests selected by Chase Visa cardholders, then sent using Visa's Mobile Platform. Coupons are redeemable in stores or online, [...]
Posted: Thursday, September 4th 2008
Amazon Snaps Up Book-Lover SocNet Shelfari
Amazon.com has acquired social library network Shelfari for an undisclosed amount.
Shelfari lets users showcase books they've read on virtual bookshelves. Books can be reviewed and discussed among "friends," which occasionally form on-site reading groups. Some months ago, Shelfari also made it possible to embed virtual bookshelves onto other websites.
In addition to all that, Shelfari users now have the option of purchasing books they l [...]
Posted: Wednesday, August 27th 2008
Demandbase Raises $8M, Launches Streaming Lead-Gen App
Startup firm Demandbase garnered $8 million in venture funding in a round led by Sigma Partners. Altos Ventures and Adobe Systems, which led a round in 1Q07 for $3.3 million, also participated.
Demandbase will use the funding to expand its offerings, which seek to carve a contemporary niche for lead generation practices. Two new services will also be announced today:
Demandbase Stream, a downloadable web app that enables marketers t [...]
Posted: Monday, August 25th 2008
Overstock Deserts, Amazon Sues, New York State
Amazon has filed suit against New York in response to a new law requiring online retailers to collect tax from buyers in the state.
Rival Overstock took a less complex measure: it has canceled relationships with its 3,400 New York-based affiliates, [...]
Posted: Friday, May 16th 2008
eBay Woos Power Sellers, Punishes the Baddies
EBay is introducing price changes and tighter sales standards designed to keep quality sellers, boost customer service, and revive growth.
Listing fees across the board will be reduced to drive sellers to list a higher number of items and use pictures more often, reports Reuters.
In the US, the change will come February 20 for both auction and fixed-price ite [...]
Posted: Wednesday, January 30th 2008
Evo Connects Green Businesses with Jaded Buyers
Kermit is right. It's not easy being green.
For spiritual Kermits, Evo has arrived -- to help green-leaning consumers make shopping decisions by making eco-friendly alternatives easily accessible. The site covers everything from food and clothes, to housewares and solar panels.
The site's business model depends primarily on affil [...]
Posted: Thursday, December 6th 2007
Commission Junction, Azoogle Get Ready to Rumble
Having given the boot to affiliate and potential rival Azoogle, ValueClick's Commission Junction has circulated a note to its advertisers claiming AzoogleAds is "non-compliant" with its code of conduct, writes Jeff Molander of ThoughtShapers.com. CJ claims it "has identified a series of isolated violations with Azoogle," saying "given the nature of their sub affiliate business model, Azoogl [...]
Posted: Thursday, December 15th 2005
Retailers Say Amazon Placement Works
Internet Retailer: Lands’ End lures new customers through Amazon
Stores hopping onto Amazon.com's tab bar may have been seen as having admitting defeat in their own, independent e-commerce efforts, but results are showing that companies like Lands' End are reaping massive customer acquisition benefits from the Amazon traffic spigot. Roughly half of the customers coming from Amazon are completely new or reactivated customers.
[...]
Posted: Tuesday, April 13th 2004
Amazon.com Previews Next Affiliate Comp Plan: Steady Progress Rather Than Breakthrough
Earlier today, Amazon.com sent an email to its affiliates to let them know what's coming next quarter. The incentive terms won't be much different, but the general intention is to sweeten the deal so that there's basically no reason to stick to the "classic," flat compensation plan. Here are the highlights:
"The Growth Target bonuses will be richer than they were in Q1. [...] We are adding Magazines to the set of new-category promotions. For Q2 2004, the new categories being promote [...]
Posted: Friday, March 19th 2004
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