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Google, DudaMobile Offer A Five-Minute Web-To-Mobile Site Conversion

It has been a little over a month since Google partnered with DudaMobile, the do-it-yourself mobile website builder. The partners are offering a quick “test drive” to see what a converted website looks like in a mobile format, with a rating (1 to 5) of mobile friendliness. The companies on April 5th announced a joint effort to expand GoMo, a Google-led initiative to help businesses “Go Mobile.”   [...]
Posted: Wednesday, May 9th 2012

Local Businesses Nonplussed by Sponsored Search

Almost 50% of the businesses that buy search ads directly from Google and other internet search companies don't come back the following year, according to research on local search advertising (via the Wall Street Journal). The study from research firm Borrell Associates and funded by Clickable –  [...]
Posted: Tuesday, June 9th 2009

26% of Small Biz Raises Ad Spend, Precipitating Online Growth

97% of US small business owners are concerned about the economy, but 26% nonetheless plan to spend more on advertising -- especially online. Another 60% plan to spend about the same as in 2008, according to a report from Ad-ology Research (  [...]
Posted: Thursday, January 8th 2009

Industry Buzz & Snippets: 5/6/08

Ad Networks and Analytics: Rise in revenue from its ad network were just enough to offset drops elsewhere at AOL. Analytics platform Media6Degrees raised $2 million in financing from Coriolis Ventures. Blinkx is licensing a toolset called Advanced Media  [...]
Posted: Tuesday, May 6th 2008

EBay Sellers Consider Mass Exodus After Fee Hike

eBay sellers are unimpressed -- indeed, rather livid -- by dauphin CEO John Donahoe's proposal to reinvigorate the company. Per the proposal, eBay shall lower upfront fees for listing items and raise the percentage it takes from each sale. Donahoe supported the proposal by stating "sellers prefer this structure." eBay says the new model will consequently  [...]
Posted: Thursday, January 31st 2008

eBay Woos Power Sellers, Punishes the Baddies

EBay is introducing price changes and tighter sales standards designed to keep quality sellers, boost customer service, and revive growth. Listing fees across the board will be reduced to drive sellers to list a higher number of items and use pictures more often, reports Reuters. In the US, the change will come February 20 for both auction and fixed-price ite  [...]
Posted: Wednesday, January 30th 2008

TurnHere to Produce Local Video for YellowPages

TurnHere will produce video profiles for small businesses on YellowPages.com. The videos will appear alongside that business's listing. TurnHere has a similar relationship with SuperPages.com. The video firm works directly with producers, which in turn work with businesses to build custom videos highlighting their merits and local connections. YellowPages hopes t  [...]
Posted: Thursday, January 24th 2008

Adobe, Microsoft Announce Online Productivity Tools

Both Adobe and Microsoft have made announcements regarding initiatives that enable people to "do more" online. Adobe has said it will acquire Virtual Ubiquity, which vends Buzzword, a suite of online productivity tools similar to Google Apps, Zoho and others. The company made the purchase as part of an initiative to allow users of Acrobat to share work more easily. Buzzword wor  [...]
Posted: Monday, October 1st 2007

Text-Messaging Proves Successful for Small Retailers

Small retailers are finding success with the use of mobile advertising and other marketing, reports The New York Times. The drop in costs associated with sending text messages is partly behind the rising popularity of the tactic, especially among those smaller businesses. That, coupled with a tone that's consistent with the target audience, means some measure of success in getting feedback and participation  [...]
Posted: Tuesday, July 17th 2007

Socially-Conscious Companies Garner Loyalty from US Customers, Employees

More than two-thirds of Americans say they consider a company's business practices when deciding what to buy, while American workers in increasing numbers say they want their employers to support a social cause or issue, according to the 2007 Cone Cause Evolution Survey, reports MarketingCharts. Its latest "Cause Branding" and corporate responsibility research  [...]
Posted: Wednesday, July 11th 2007

India's Handwritten Daily Faces Digital Demolition

In New Delhi, India, tucked into Wallajah Mosque, The Musalman daily newspaper maintains a unique and painstaking tradition: reporting by hand, in Urdu calligraphy, reports Wired. The Musalman covers local politics and English stories translated into Urdu, as well as poetry, messages on devotion to God and communal harmony. It has been hailed as a "hub of South Asian liberalism  [...]
Posted: Friday, July 6th 2007

Analysts: Google's Software All About the Ad Revenue

Google's various plays into productivity software are strictly about the potential ad revenue and not a move to take away market share from Microsoft, reports CNET. That's the opinion of two analysts who track the companies. Instead of actually being interested in encroaching on Microsoft's territory, the products Google launches are strictly there for the ads. It's also, they believe  [...]
Posted: Friday, April 27th 2007

Beloved Indie Record Shop Opens Online

Other Music has become an institution of sorts in the East Village of Manhattan for its impeccable taste in music, and much like any other independent recordshop it prefers vinyl to any other medium. But citing the "undeniable" convenience of the MP3 format, the store will open an online destination at digital.othermusic.com next month. In an   [...]
Posted: Wednesday, January 24th 2007

LinkedIn Adds Services Directory

LinkedIn has added a services directory to its website, a feature that users of the business networking site have been asking for. The current list of categories for the directory includes art, creative and media, consulting, employment services, financial & legal services, health & medical, home & garden, and other professional services, reports Search Engine Journal. The number of catego  [...]
Posted: Wednesday, October 18th 2006

Google Launches AdSense Referral Program

Google has introduced a referral program for AdSense publishers in an effort that's likely, at least in part, a response to Yahoo's encroachment on what Google sees as its turf. Google will reward AdSense publishers with $100 for each small publisher and blogger referred, paying the money after the new participants earn their first $100 in ad revenue,   [...]
Posted: Tuesday, November 8th 2005

True Value Uses Web for Loyalty Program

Internet Retailer: True Value shoots for 350 stores in web-based loyalty program by year`s end Small bricks and mortar retailers are beginning to find significant web marketing opportunities. True Value, a cooperative of more than 5,000 local hardware stores, is bringing a web loyalty program to participating locations. The frequent flyer mile-like program keeps track of customer purchases and gives them credit for about four   [...]
Posted: Monday, June 14th 2004