Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 23 | 43 |
| » ad pricing | 2 | 64 |
| » ad selling | 3 | 63 |
| » ad targeting | 14 | 52 |
| » ad technologies & vendors | 9 | 57 |
| » advertainment | 6 | 60 |
| » agencies & ad departments | 3 | 63 |
| » alternative marketing | 10 | 56 |
| » Asia/Pacific | 3 | 63 |
| » automotive | 2 | 64 |
| » b2b | 4 | 62 |
| » best practices | 8 | 58 |
| » Big Picture | 1 | 65 |
| » biz buzz | 18 | 48 |
| » branding | 13 | 53 |
| » broadband | 1 | 65 |
| » campaigns & creatives of note | 5 | 61 |
| » case studies | 1 | 65 |
| » co-op marketing & partnerships | 3 | 63 |
| » computers & tech | 6 | 60 |
| » consumer packaged goods | 1 | 65 |
| » CRM | 2 | 64 |
| » cross media | 4 | 62 |
| » demographics | 5 | 61 |
| » direct marketing | 6 | 60 |
| » domain names | 18 | 48 |
| » don't believe the hype | 4 | 62 |
| » e-commerce | 16 | 50 |
| » email marketing | 4 | 62 |
| » entertainment | 4 | 62 |
| » Europe | 1 | 65 |
| » finance | 2 | 64 |
| » global | 1 | 65 |
| » healthcare | 1 | 65 |
| » How-to | 2 | 64 |
| » instant messaging marketing | 1 | 65 |
| » intrusive formats | 1 | 65 |
| » legal, government & regulation | 3 | 63 |
| » major account moves | 4 | 62 |
| » major brands | 24 | 42 |
| » major players news | 32 | 34 |
| » measurement & analytics | 4 | 62 |
| » media convergence | 6 | 60 |
| » mobile marketing | 8 | 58 |
| » multi-channel marketing | 5 | 61 |
| » new and improved | 7 | 59 |
| » online ad market | 27 | 39 |
| » pearls of wisdom | 2 | 64 |
| » people | 7 | 59 |
| » personalization | 2 | 64 |
| » political parties & organizations | 1 | 65 |
| » privacy | 1 | 65 |
| » promotions | 6 | 60 |
| » publishing | 12 | 54 |
| » research & stats | 18 | 48 |
| » seniors | 1 | 65 |
| » signs of doom | 2 | 64 |
| » signs of what's to come | 17 | 49 |
| » small business | 4 | 62 |
| » technical innovation | 4 | 62 |
| » text ads | 10 | 56 |
| » tools & software | 9 | 57 |
| » top stories | 12 | 54 |
| » travel | 2 | 64 |
| » user experience | 25 | 41 |
| » viral marketing & social media | 10 | 56 |
| » weblog marketing | 11 | 55 |
| » worst practices | 7 | 59 |
| » Youth | 3 | 63 |
Google, DudaMobile Offer A Five-Minute Web-To-Mobile Site Conversion
It has been a little over a month since Google partnered with DudaMobile, the do-it-yourself mobile website builder. The partners are offering a quick “test drive†to see what a converted website looks like in a mobile format, with a rating (1 to 5) of mobile friendliness. The companies on April 5th announced a joint effort to expand GoMo, a Google-led initiative to help businesses “Go Mobile.†[...]
Posted: Wednesday, May 9th 2012
New Tactics to Try Against Faked Online Reviews
A glowing - and genuine - customer review on a site is worth a lot to a online merchant or service provider.
Some six in 10 (59%) online shoppers say user-generated customer product reviews have a significant or good impact on their buying behavior, according to a study from the e-tailing group and PowerReviews. A cottage industry, however, has sprung up in which people [...]
Posted: Thursday, September 1st 2011
Top Industry News for 8-30-10: Google, AP reach agreement over content
Publishing:
Google, AP reach licensing agreement.
Social Media:
Google buys Angstro, hires co-founder to build social networking service.
Customer loyalty [...]
Posted: Monday, August 30th 2010
Twitter to Add Latitude/Longitude Data to Tweets
Twitter is preparing to add an additional detail to each and every tweet published by its users: location, according to co-founder Biz Stone on the Twitter Blog.
"A new API will allow developers to add latitude and longitude to any tweet," wrote Stone, adding that with "accurate, tweet-level data" you can immediately toggle to the tweets from users in your neighborhood or city -- even if you do not follow them. It w [...]
Posted: Friday, August 21st 2009
Googlers Search More than MicroHoo Minions
New data from comScore reflects that Google doesn't just dominate the search market by a large margin; its users are also more loyal and more inclined to search in general than Yahoo and Microsoft searchers.
The analytics firm reports that Google holds 84% of the overall search market. In contrast, recently-allied rivals Microsoft and Yahoo enjoy combined search penetration of 73%.
Despite what appe [...]
Posted: Tuesday, August 18th 2009
How-To: Track Rep and Keywords from a Unified Feed
In a media climate in which anyone can publish material about anything they like, anytime they wish, it is crucial for marketers to keep a close eye on what others are saying about their brands.
To simplify the process of scanning thousands of blogs, review sites, "tweets," forums and social networks, Search Engine Journal's Ann Smarty recommends Feed Killer, a simple [...]
Posted: Wednesday, July 15th 2009
Local Businesses Nonplussed by Sponsored Search
Almost 50% of the businesses that buy search ads directly from Google and other internet search companies don't come back the following year, according to research on local search advertising (via the Wall Street Journal).
The study from research firm Borrell Associates and funded by Clickable – [...]
Posted: Tuesday, June 9th 2009
78% of Gen Y is 'Meh' About Twitter; They Also Retweet Less
Despite the fact that 99% of Generation Y consumers (ages 18-24) report having an active profile on at least one online social networking site, only 22% of this same age group say they currently use Twitter, according to a study from the Participatory Marketing Network (PMN).
[...]
Posted: Wednesday, June 3rd 2009
IE8 Enriched with Real-Time Social Search Options
To keep up with competitive search sites' newfound preoccupation with real-time data, Microsoft is launching a service that features its browser, Internet Explorer 8, optimized with search and "webslices" from OneRiot, a real-time social search engine. It will also offer a separate real-time add-ons package that also features OneRiot products.
"This new bundled browser that Microsoft is pushing is [...] a vote of confidence in the way we index the web, the results we return, and our ability t [...]
Posted: Friday, May 29th 2009
Twitter Profiles Allegedly Suffer from PageRank Change
Google updated PageRank, the algorithm by which it ranks the importance of pages online. As a direct result of the update, Twitter profile pages have suffered a fall in PageRank merit, according to The Next Web.
So Web, Blogger's own blog, noted that the profile for Twitter's co-founder E [...]
Posted: Friday, May 29th 2009
Image Ads Appear in AdSense Link Units
Users that implement AdSense Link Units can now add image ads to their marketing mix.
Link Units are alternative text links to text ads that showcase topics relevant to the content on your site. When visitors click on them, they are brought to a standard, ad-infused AdSense page.
Now those pages contain relevant image ads in addition to text. Prese [...]
Posted: Thursday, May 28th 2009
Sears and Kmart Try the Social Media 'My'
Hoping to ingratiate themselves to today's social media-savvy shoppers, Kmart and parent company Sears are test-driving two new community sites: MySears and MyKmart.
Built with help from consumer review socnet Viewpoints, the site enables users to write reviews, view polls and blogs, and follow either retailer on Facebook, Twitter, YouTube and LinkedIn. Videos, a "featured revi [...]
Posted: Thursday, May 7th 2009
Newspapers Fail To Harness Readers' Social Power
Newspapers are not doing enough to harness the online social power of their readers and - as a result - are missing opportunities to help their biggest supporters boost their brands in cost-effective ways, finds a recent survey by Gartner Inc., writes MarketingCharts.
Findings from the [...]
Posted: Monday, March 30th 2009
Yahoo Launches Search Behavior Ad Targeting Features
Yesterday Yahoo announced three new ad targeting features:
Search retargeting serves display ads to users based on what they've searched for, regardless of where they are in the Yahoo network. "For example, if a user searches for the keyword 'sandals,' indicating strong purchase intent, an advertiser can target that user with a tailored display ad for footwear," the company explained [...]
Posted: Wednesday, February 25th 2009
Email, Search & Display Show Strongest Online Performance
A large majority of marketing executives say email, search marketing, and display ads are their company's top performing advertising channels, and many plan to increase spending on them in 2009, according to a survey from Datran Media.
[...]
Posted: Thursday, February 19th 2009
Traditional Retailers Return Dismal Search Results
Online retailers represent over 30% of the search listings from a typical online retail search on a major search engine, while brick-and-mortar stores only show up in searches 12% of the time, according to an analysis of search-engine results by Internet-Engine.
[...]
Posted: Tuesday, February 17th 2009
Biz Stone: Twitter to Charge Brands for Use
Twitter co-founder Biz Stone has confirmed the microblogging network will begin charging companies for certain components of its service.
Rumors that Twitter may start charging for use began taking concrete form in November.
"We are noticing more companies using Twitter and individuals following them. We can identify ways to make this experience even more valuable and charge fo [...]
Posted: Tuesday, February 10th 2009
3rd-Party Web Browsers: Now Available in App Store
This week Apple began approving third-party web browsing applications for the iPhone and iPod touch. Many of them were submitted to the App Store as far back as October, MacRumors reports.
Prior to Monday, the iPhone and iPod touch only supported Apple's Safari browser, which defaults to Google searc [...]
Posted: Wednesday, January 14th 2009
26% of Small Biz Raises Ad Spend, Precipitating Online Growth
97% of US small business owners are concerned about the economy, but 26% nonetheless plan to spend more on advertising -- especially online.
Another 60% plan to spend about the same as in 2008, according to a report from Ad-ology Research ( [...]
Posted: Thursday, January 8th 2009
Wary Americans Slowed Spending Long Before Economic Crisis
Consumer confidence and spending in the US began slowing as early as spring 2007, especially among middle- and upper-income Americans, according to a recent analysis by Experian Marketing Services, based on data from Experian units Simmons and Hitwise, reports Retailer Daily.
Fro [...]
Posted: Wednesday, January 7th 2009