Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 91 | 184 |
| » ad pricing | 2 | 273 |
| » ad selling | 32 | 243 |
| » ad targeting | 75 | 200 |
| » ad technologies & vendors | 33 | 242 |
| » advertainment | 44 | 231 |
| » affiliate marketing | 2 | 273 |
| » agencies & ad departments | 7 | 268 |
| » alternative marketing | 55 | 220 |
| » Asia/Pacific | 5 | 270 |
| » automotive | 7 | 268 |
| » b2b | 4 | 271 |
| » best practices | 63 | 212 |
| » Beyond Marketing | 2 | 273 |
| » Big Picture | 1 | 274 |
| » biz buzz | 81 | 194 |
| » branding | 92 | 183 |
| » broadband | 24 | 251 |
| » campaigns & creatives of note | 47 | 228 |
| » case studies | 10 | 265 |
| » co-op marketing & partnerships | 23 | 252 |
| » computers & tech | 30 | 245 |
| » consumer packaged goods | 16 | 259 |
| » CRM | 5 | 270 |
| » cross media | 22 | 253 |
| » deep coverage | 1 | 274 |
| » demographics | 44 | 231 |
| » direct marketing | 18 | 257 |
| » domain names | 48 | 227 |
| » don't believe the hype | 12 | 263 |
| » e-commerce | 71 | 204 |
| » email marketing | 8 | 267 |
| » entertainment | 77 | 198 |
| » Europe | 12 | 263 |
| » events | 5 | 270 |
| » finance | 7 | 268 |
| » global | 3 | 272 |
| » healthcare | 1 | 274 |
| » How-to | 6 | 269 |
| » I-PR & business communications | 6 | 269 |
| » instant messaging marketing | 5 | 270 |
| » intrusive formats | 6 | 269 |
| » Latin America | 1 | 274 |
| » legal, government & regulation | 16 | 259 |
| » major account moves | 9 | 266 |
| » major brands | 105 | 170 |
| » major players news | 84 | 191 |
| » Marketing | 1 | 274 |
| » measurement & analytics | 20 | 255 |
| » media convergence | 29 | 246 |
| » minorities | 2 | 273 |
| » mobile marketing | 28 | 247 |
| » multi-channel marketing | 14 | 261 |
| » new and improved | 53 | 222 |
| » online ad market | 96 | 179 |
| » pearls of wisdom | 22 | 253 |
| » people | 33 | 242 |
| » personalization | 37 | 238 |
| » political parties & organizations | 10 | 265 |
| » privacy | 15 | 260 |
| » promotions | 9 | 266 |
| » publishing | 69 | 206 |
| » research & stats | 69 | 206 |
| » rich media | 19 | 256 |
| » search engine marketing | 25 | 250 |
| » seniors | 3 | 272 |
| » sex sells | 2 | 273 |
| » signs of doom | 12 | 263 |
| » signs of recovery | 4 | 271 |
| » signs of what's to come | 89 | 186 |
| » small business | 4 | 271 |
| » spam & anti-spam | 1 | 274 |
| » syndication & RSS | 11 | 264 |
| » technical innovation | 10 | 265 |
| » telecom | 4 | 271 |
| » text ads | 14 | 261 |
| » tools & software | 45 | 230 |
| » top stories | 7 | 268 |
| » travel | 8 | 267 |
| » viral marketing & social media | 40 | 235 |
| » weblog marketing | 20 | 255 |
| » women | 15 | 260 |
| » worst practices | 27 | 248 |
| » Youth | 35 | 240 |
Apple Designer Regrets | Mobile "Crushes" Facebook? | IBM Distrusts Siri
Business Strategies:
Apple designer 'winces' over some past product choices
Campaigns of Note:
LG Electronics USA Debuts 'Only LG' Ad Campaign
Customer Experience:
Three Myths abou [...]
Posted: Friday, May 25th 2012
Freemium Creates "Happy To Pay" Customers for Video, Radio, Services
Pandora lets you try it out. So does Audible.com for audiobooks, Norton for security, the New York Times with its 10 articles per month paywall. This is "freemium," aimed at tempting paid subscribers with free content, and it works. A new study conducted by iYogi Insights, the research division of the on-demand remote tech support services provider, reveals that 42% of consumers subscribe to [...]
Posted: Wednesday, May 16th 2012
Dismiss Google+ At Your Own Risk
Anything that can boast a 112% higher engagement is worth a second look. That is just one of the figures that Simply Measured (the social media analytics firm) released yesterday. Since February, two more brands from the Interbrand Top 100 list (Xerox and Nike) have activated pages, bringing the total to 64 of those 100. (The top 10 for Google+ engagement include Nike, Coke, Star [...]
Posted: Thursday, May 10th 2012
Google, DudaMobile Offer A Five-Minute Web-To-Mobile Site Conversion
It has been a little over a month since Google partnered with DudaMobile, the do-it-yourself mobile website builder. The partners are offering a quick “test drive†to see what a converted website looks like in a mobile format, with a rating (1 to 5) of mobile friendliness. The companies on April 5th announced a joint effort to expand GoMo, a Google-led initiative to help businesses “Go Mobile.†[...]
Posted: Wednesday, May 9th 2012
Demographics: Wealthier Men Outpace Women In Online Shopping
Never mind the perception that men dislike shopping. They spend plenty online, reports USA Today. According to digital performance company iProspect, 19 million affluent American men are online, the majority of them shopping, and about half of them spend $4,000+ per year. Leading the growth trend? Luxury items, particularly clothing and accessories. Affluent men pref [...]
Posted: Monday, May 7th 2012
Top News: Online Political Ads | Target Dumps Kindle | Hyperlocal Mobile Scale | LinkedIn Tops Conversions | Tumblr Ads | Amazon Web Shows
Business Buzz:
2012: Year of the Online Political Ad [INFOGRAPHIC]
Business Strategies: [...]
Posted: Thursday, May 3rd 2012
Top News: Clearstream's Video Analytics | Digiday's Content Marketing Launch | FTC vs. Google | Marketers Pressure ICANN | Last-Click Overrated? | Clout Not "Klout" | Pinterest's Waning Interest
Ad Technology:
Clearstream Launches Clearview - Advanced Video Analytics Technology to Audit and Evaluate Online Video Venues
Brands:
Oscar de la Renta reinvents social commerce via [...]
Posted: Friday, April 27th 2012
Is Age More A Factor Than Gender In Social Media Habits?
Facebook alone enjoys broad adoption across age groups and genders, reports Netpop research. As MarketingProfs described the findings, “Other social media sites do not have such ubiquitous appeal."
Using women as an example, Facebook's penetration is about 90% among socially-networked adult Americans, and about 92% for networked women aged 18-34; and 35+. But YouTube is far mo [...]
Posted: Tuesday, April 24th 2012
Sunset for Company Blogs? Perhaps, But Blogs Still In Demand for Content
It is difficult to believe that anything worth saying can be said in 140 characters or less.
A USA Today story observes that a number of U.S. companies, Bank of America included, are abandoning the company blog, in favor of the “nimbler tools requiring less time and resources, such as Facebook, Tumblr and Twitter.â€
An interesting turn of events: As of 2008, blogging was seen as the [...]
Posted: Monday, April 23rd 2012
Reach Travelers on Smart Phones: They Expect It
Hotels, airlines, and online travel agencies take note: if you do not have iOS and Android apps already, or a web presence optimized for those devices, a segment of travelers is passing you over. Fully 51% of smart phone owners get their travel information on those devices. The data comes from [...]
Posted: Thursday, April 19th 2012
Kimberly-Clark SocNet Campaign Targets Moms with Start-Up Cash
Kimberly-Clark is reaching out to one of its key buying groups - mothers that buy one of its top brands, Huggies diapers - with a social media campaign that targets their entrepreneurial needs. The consumer goods manufacturer has launched a site called HuggiesMomInspired.com, which is accepting submissions for new business ideas that would be backed by grants of up to $15,000.
K-C is planning a first year total contribution of $250,000.
A [...]
Posted: Tuesday, May 18th 2010
Hotels Go On Offensive Against Negative Reviews
Hotels are taking a particularly aggressive stance against anonymous reviews found on such sites as Yelp or Trip Advisor by actively trying to connect the data dots to identify the author.
Once the hotel has identifying information in hand it might thank the poster for the good review - perhaps with a gift basket. In the case of a negative review, it might send an email asking for either a reconsideration or a chance to readdress what was wrong with the person’s stay, [...]
Posted: Monday, May 17th 2010
A Twitter Guide to Handling Anything Your Customers Throw at You
There are a lot of examples of companies that handle the unexpected well on Twitter; there are just as many, if not more, of companies that didn't. Don't be in that latter group.
Following is a quick guide to handling the worst of what your customer [...]
Posted: Thursday, May 6th 2010
Loyalty Programs May Be Rewarding But Many Customers Aren't Connecting
Marketers are undervaluing and under-utilizing the loyalty programs in which they have often invested a great deal of money - $2 billion in the aggregate - according to a new report from the Chief Marketing Officer Council.
The bottom line secret to customer loyalty, according to the survey "The Leaders [...]
Posted: Monday, February 1st 2010
Online Reviews Deliver Powerful Marketing Punch
Online advertising is becoming less influential with consumers by the year - with one exception: online customer reviews and recommendations. So says Deloitte's fourth edition State of the Media Democracy survey, which found that TV continues to reign as the most influential advertising medium, with 83% of consumers identifying it as one of [...]
Posted: Thursday, December 17th 2009
Web Retailers Cope with Shipping-Charge Rejection
In response to consumer demands for low or no-cost shipping and the increasing role shipping costs play in online purchase decisions, a growing number of top online retailers are planning free shipping promotions during the 2009 holiday season, the Wall Street Journal reports.
The moves come as a slew of industry studies and internal retailer data confirm that shipping charges rank as one of the bigge [...]
Posted: Thursday, October 22nd 2009
NBA Launches Online Rule Book to Polish Image
The National Basketball Association (NBA) has just launched a new online video rule book on its website that illustrates more than 100 regulations - including everything from traveling and dribbling violations to technical fouls - through video clips from recent and high-profile league games.
The site is the league’s latest effort to regain the confidence of fans, many of whom are frustrated with the sport’s officiating practices [...]
Posted: Monday, October 19th 2009
Online Shoppers Still Want Warm Body
Despite the growing popularity of internet shopping, most online shoppers still want to reach a living and breathing person when they have a question, problem or issue. A recent study found that a live voice is still the most preferred form of customer service among online Americans, writes MarketingCharts.
At the same time, the move to online also means that consumers are warming to the [...]
Posted: Monday, October 19th 2009
Click-Happy Tweeters View Ads Twice as Much
Twitter users are nearly twice as likely to click on internet ads, review products online and visit advertiser and company profiles than those who use only traditional social networks, such as MySpace or Facebook, according to a study from media research firm Interpret, LLC (via paidcontent.org).
The survey, which was condu [...]
Posted: Tuesday, September 29th 2009
Sears Launches Online Home Project Management Tool
Broadline retailer Sears Holding Company is continuing to make good on its March 2009 promise to expand its global online strategy with the official launch [...]
Posted: Friday, August 28th 2009