Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 198 | 251 |
| » ad pricing | 7 | 442 |
| » ad selling | 77 | 372 |
| » ad targeting | 153 | 296 |
| » ad technologies & vendors | 70 | 379 |
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| » campaigns & creatives of note | 93 | 356 |
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| » consumer packaged goods | 40 | 409 |
| » CRM | 17 | 432 |
| » cross media | 66 | 383 |
| » deep coverage | 1 | 448 |
| » demographics | 78 | 371 |
| » direct marketing | 52 | 397 |
| » domain names | 110 | 339 |
| » don't believe the hype | 18 | 431 |
| » e-commerce | 160 | 289 |
| » email marketing | 31 | 418 |
| » entertainment | 167 | 282 |
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| » How-to | 11 | 438 |
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| » interviews | 3 | 446 |
| » intrusive formats | 10 | 439 |
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| » major players news | 187 | 262 |
| » Marketing | 3 | 446 |
| » measurement & analytics | 44 | 405 |
| » media convergence | 75 | 374 |
| » minorities | 3 | 446 |
| » mobile marketing | 59 | 390 |
| » multi-channel marketing | 39 | 410 |
| » new and improved | 95 | 354 |
| » nonsense & parodies | 1 | 448 |
| » pearls of wisdom | 42 | 407 |
| » people | 77 | 372 |
| » personalization | 48 | 401 |
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| » research & stats | 153 | 296 |
| » rich media | 38 | 411 |
| » Sales | 1 | 448 |
| » search engine marketing | 66 | 383 |
| » Segmentation & Markets | 1 | 448 |
| » seniors | 5 | 444 |
| » sex sells | 4 | 445 |
| » signs of doom | 32 | 417 |
| » signs of recovery | 7 | 442 |
| » signs of what's to come | 189 | 260 |
| » small business | 16 | 433 |
| » spam & anti-spam | 8 | 441 |
| » Spanish-speaking | 3 | 446 |
| » syndication & RSS | 26 | 423 |
| » technical innovation | 16 | 433 |
| » telecom | 16 | 433 |
| » text ads | 30 | 419 |
| » tools & software | 93 | 356 |
| » top stories | 31 | 418 |
| » travel | 17 | 432 |
| » user experience | 275 | 174 |
| » viral marketing & social media | 81 | 368 |
| » weblog marketing | 49 | 400 |
| » women | 31 | 418 |
| » worst practices | 52 | 397 |
| » Youth | 61 | 388 |
Apple Designer Regrets | Mobile "Crushes" Facebook? | IBM Distrusts Siri
Business Strategies:
Apple designer 'winces' over some past product choices
Campaigns of Note:
LG Electronics USA Debuts 'Only LG' Ad Campaign
Customer Experience:
Three Myths abou [...]
Posted: Friday, May 25th 2012
Mullen's "Talent Hub" | NHL Digital Power | POM Deceived | Google Buys Streamer | Facebook Buys Gifter
Agency News:
Mullen Opening West Coast 'Talent Hub'
Business Strategies:
The NHL's Digital Power Play
Campaigns of Note:
Coca-Cola exec claims [...]
Posted: Tuesday, May 22nd 2012
Dismiss Google+ At Your Own Risk
Anything that can boast a 112% higher engagement is worth a second look. That is just one of the figures that Simply Measured (the social media analytics firm) released yesterday. Since February, two more brands from the Interbrand Top 100 list (Xerox and Nike) have activated pages, bringing the total to 64 of those 100. (The top 10 for Google+ engagement include Nike, Coke, Star [...]
Posted: Thursday, May 10th 2012
Demographics: Wealthier Men Outpace Women In Online Shopping
Never mind the perception that men dislike shopping. They spend plenty online, reports USA Today. According to digital performance company iProspect, 19 million affluent American men are online, the majority of them shopping, and about half of them spend $4,000+ per year. Leading the growth trend? Luxury items, particularly clothing and accessories. Affluent men pref [...]
Posted: Monday, May 7th 2012
Smaller Tech Companies Value Blogs Highly for Marketing
At first glance, tech companies have abandoned blogs, observes content management solution (CMS) provider Percussion Software. But not so fast: While just 20.5% of mid-market tech companies have a corporate blog, software companies—particularly smaller ones—are more likely to maintain one for content marketing.
So Percussion found in [...]
Posted: Tuesday, May 1st 2012
Sunset for Company Blogs? Perhaps, But Blogs Still In Demand for Content
It is difficult to believe that anything worth saying can be said in 140 characters or less.
A USA Today story observes that a number of U.S. companies, Bank of America included, are abandoning the company blog, in favor of the “nimbler tools requiring less time and resources, such as Facebook, Tumblr and Twitter.â€
An interesting turn of events: As of 2008, blogging was seen as the [...]
Posted: Monday, April 23rd 2012
PepsiCo Taps Kiip's Rewards System for "Fitness Moments"
Following news that Arby’s is joining Plink’s Facebook Credits loyalty program, PepsiCo is partnering with reward company Kiip for a similar offering. It will give fitness enthusiasts 'achievement rewards' when they log a run through fitness apps such as Nexercise and MapMyRUN, eConsultancy [...]
Posted: Tuesday, March 27th 2012
Brands' Customer Service Gap on Facebook
One reason customers may be leery about actually purchasing a product through a Facebook storefront is that retailers do not stay on top of customer service queries through this channel, at least according to a test conducted by STELLAService.
Who Responded, Who Didn't
It found that one quarter of twenty top brands failed to respond to customer service questions posted on their Facebook p [...]
Posted: Tuesday, March 27th 2012
Arby's Joins Plink's Facebook Credits Loyalty Program
The Facebook Credits-based loyalty program launched by Plink in January that rewards Facebook members for dining and purchases at restaurants and offline retailers is getting a huge boost weeks later with its newly inked partnership with the second largest quick-service restaurant chain in the US--Arby's.
Arby's is joining Plink because it wants to maximize the momentum it has made w [...]
Posted: Monday, March 26th 2012
New Tactics to Try Against Faked Online Reviews
A glowing - and genuine - customer review on a site is worth a lot to a online merchant or service provider.
Some six in 10 (59%) online shoppers say user-generated customer product reviews have a significant or good impact on their buying behavior, according to a study from the e-tailing group and PowerReviews. A cottage industry, however, has sprung up in which people [...]
Posted: Thursday, September 1st 2011
Top Weekly Tools: AdSense's new interface | Flurry 3.0 | Twitter tools
AdSense's New Reporting, Tracking
AdSense is now tracking the performance of specific domains and sub domains automatically in its new interface within the sites report. Now users no longer need to manually create a new URL channel to track each new domain or subdomain where an ad has been placed. It will also provide more detailed data about ad pe [...]
Posted: Wednesday, August 10th 2011
How to: Turn customers into promoters | Put your email clients at risk
How to Turn Customers into Promoters
New guidelines from the Federal Trade Commission governing such relationships notwithstanding, a customer that advocates for a brand is often more powerful than any marketing campaign, writes Sanjay Dholakia, CEO of Crowd Factory for [...]
Posted: Monday, August 1st 2011
Under the Microscope: The numbers you need to make a loyalty program work
What: Loyalty programs and why they are so often ineffective.
Who: Kevin Hillstrom, president of MineThatData took a look at what are the key elements to making a loyalty program work in this blog post.
Why Don't They Work? Because marketers are not focusing on the customer behavior that is tied to the loyalty prog [...]
Posted: Thursday, May 26th 2011
Top Industry News for 8-30-10: Google, AP reach agreement over content
Publishing:
Google, AP reach licensing agreement.
Social Media:
Google buys Angstro, hires co-founder to build social networking service.
Customer loyalty [...]
Posted: Monday, August 30th 2010
Kroger Boosts Loyalty with Downloadable Coupons
Kroger Co., looking to boost traffic and use of its loyalty program, is making it easier to download digital coupons and load them onto its loyalty cards.
The grocery chain is offering more than 100 coupons on its website and allowing users to digitally "clip" them and load them onto their Kroger Plus loyalty cards - the first time Kroger has put together a digital clearinghouse in this way. At checkout, shoppers scan their Plus Card and the discounts are automatically deducted f [...]
Posted: Thursday, August 12th 2010
Technology is the Secret to Getting Men Involved in Couponing, Shopping
Women are primarily responsible for clipping coupons - but men are more likely to seek out coupons if they are online or can be delivered via mobile phone. So says research by The Integer Group and M/A/R/C Research.
Coupon, retailer, and brand websites come in right behind newspapers as places where men actively seek out coupons. The increased interest in online coupons indicates that men who are seeking coupons [...]
Posted: Wednesday, May 26th 2010
Kimberly-Clark SocNet Campaign Targets Moms with Start-Up Cash
Kimberly-Clark is reaching out to one of its key buying groups - mothers that buy one of its top brands, Huggies diapers - with a social media campaign that targets their entrepreneurial needs. The consumer goods manufacturer has launched a site called HuggiesMomInspired.com, which is accepting submissions for new business ideas that would be backed by grants of up to $15,000.
K-C is planning a first year total contribution of $250,000.
A [...]
Posted: Tuesday, May 18th 2010
A Twitter Guide to Handling Anything Your Customers Throw at You
There are a lot of examples of companies that handle the unexpected well on Twitter; there are just as many, if not more, of companies that didn't. Don't be in that latter group.
Following is a quick guide to handling the worst of what your customer [...]
Posted: Thursday, May 6th 2010
Some Retail Sites More Social Than Others
There are a growing number of retail sites that cater to the truly socially-inclined shopper. These include Kaboodle, ShopWiki, ThisNext and Giantner - all of which approach the market in a slightly different fashion, writes Entrepreneur magazine. Their end goal, though, is to bring together online shopp [...]
Posted: Thursday, May 6th 2010
What Toyota Still Doesn't Get About Social Media
Toyota is undergoing the largest recall in its history. Not surprisingly it is scrambling to make amends with its global customer base through a multi-platform marketing campaign. More surprisingly, Toyota's efforts in this area - at least the social media component - appear to be falling flat.
First a caveat though: The timing for this crisis is unfortunate for Toyota. The public is sick of any sort of corporate malfeasance - or even incompetence -Â and when the economic consequences are hi [...]
Posted: Monday, February 15th 2010