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Apple Designer Regrets | Mobile "Crushes" Facebook? | IBM Distrusts Siri

Business Strategies: Apple designer 'winces' over some past product choices Campaigns of Note: LG Electronics USA Debuts 'Only LG' Ad Campaign Customer Experience: Three Myths abou  [...]
Posted: Friday, May 25th 2012

Mullen's "Talent Hub" | NHL Digital Power | POM Deceived | Google Buys Streamer | Facebook Buys Gifter

Agency News: Mullen Opening West Coast 'Talent Hub' Business Strategies: The NHL's Digital Power Play Campaigns of Note: Coca-Cola exec claims   [...]
Posted: Tuesday, May 22nd 2012

Freemium Creates "Happy To Pay" Customers for Video, Radio, Services

Pandora lets you try it out. So does Audible.com for audiobooks, Norton for security, the New York Times with its 10 articles per month paywall. This is "freemium," aimed at tempting paid subscribers with free content, and it works. A new study conducted by iYogi Insights, the research division of the on-demand remote tech support services provider, reveals that 42% of consumers subscribe to  [...]
Posted: Wednesday, May 16th 2012

Dismiss Google+ At Your Own Risk

Anything that can boast a 112% higher engagement is worth a second look. That is just one of the figures that Simply Measured (the social media analytics firm) released yesterday. Since February, two more brands from the Interbrand Top 100 list (Xerox and Nike) have activated pages, bringing the total to 64 of those 100. (The top 10 for Google+ engagement include Nike, Coke, Star  [...]
Posted: Thursday, May 10th 2012

Demographics: Wealthier Men Outpace Women In Online Shopping

Never mind the perception that men dislike shopping. They spend plenty online, reports USA Today. According to digital performance company iProspect, 19 million affluent American men are online, the majority of them shopping, and about half of them spend $4,000+ per year. Leading the growth trend? Luxury items, particularly clothing and accessories. Affluent men pref  [...]
Posted: Monday, May 7th 2012

Smaller Tech Companies Value Blogs Highly for Marketing

At first glance, tech companies have abandoned blogs, observes content management solution (CMS) provider Percussion Software. But not so fast: While just 20.5% of mid-market tech companies have a corporate blog, software companies—particularly smaller ones—are more likely to maintain one for content marketing. So Percussion found in   [...]
Posted: Tuesday, May 1st 2012

Is Age More A Factor Than Gender In Social Media Habits?

Facebook alone enjoys broad adoption across age groups and genders, reports Netpop research. As MarketingProfs described the findings, “Other social media sites do not have such ubiquitous appeal." Using women as an example, Facebook's penetration is about 90% among socially-networked adult Americans, and about 92% for networked women aged 18-34; and 35+. But YouTube is far mo  [...]
Posted: Tuesday, April 24th 2012

Sunset for Company Blogs? Perhaps, But Blogs Still In Demand for Content

It is difficult to believe that anything worth saying can be said in 140 characters or less. A USA Today story observes that a number of U.S. companies, Bank of America included, are abandoning the company blog, in favor of the “nimbler tools requiring less time and resources, such as Facebook, Tumblr and Twitter.” An interesting turn of events: As of 2008, blogging was seen as the  [...]
Posted: Monday, April 23rd 2012

Reach Travelers on Smart Phones: They Expect It

Hotels, airlines, and online travel agencies take note: if you do not have iOS and Android apps already, or a web presence optimized for those devices, a segment of travelers is passing you over. Fully 51% of smart phone owners get their travel information on those devices. The data comes from   [...]
Posted: Thursday, April 19th 2012

PepsiCo Taps Kiip's Rewards System for "Fitness Moments"

Following news that Arby’s is joining Plink’s Facebook Credits loyalty program, PepsiCo is partnering with reward company Kiip for a similar offering. It will give fitness enthusiasts 'achievement rewards' when they log a run through fitness apps such as Nexercise and MapMyRUN, eConsultancy   [...]
Posted: Tuesday, March 27th 2012

Brands' Customer Service Gap on Facebook

One reason customers may be leery about actually purchasing a product through a Facebook storefront is that retailers do not stay on top of customer service queries through this channel, at least according to a test conducted by STELLAService. Who Responded, Who Didn't It found that one quarter of twenty top brands failed to respond to customer service questions posted on their Facebook p  [...]
Posted: Tuesday, March 27th 2012

Arby's Joins Plink's Facebook Credits Loyalty Program

The Facebook Credits-based loyalty program launched by Plink in January that rewards Facebook members for dining and purchases at restaurants and offline retailers is getting a huge boost weeks later with its newly inked partnership with the second largest quick-service restaurant chain in the US--Arby's. Arby's is joining Plink because it wants to maximize the momentum it has made w  [...]
Posted: Monday, March 26th 2012

New Tactics to Try Against Faked Online Reviews

A glowing - and genuine - customer review on a site is worth a lot to a online merchant or service provider. Some six in 10 (59%) online shoppers say user-generated customer product reviews have a significant or good impact on their buying behavior, according to a study from the e-tailing group and PowerReviews. A cottage industry, however, has sprung up in which people   [...]
Posted: Thursday, September 1st 2011

How to: Turn customers into promoters | Put your email clients at risk

How to Turn Customers into Promoters New guidelines from the Federal Trade Commission governing such relationships notwithstanding, a customer that advocates for a brand is often more powerful than any marketing campaign, writes Sanjay Dholakia, CEO of Crowd Factory for  [...]
Posted: Monday, August 1st 2011

Under the Microscope: The numbers you need to make a loyalty program work

What: Loyalty programs and why they are so often ineffective. Who: Kevin Hillstrom, president of MineThatData took a look at what are the key elements to making a loyalty program work in this blog post. Why Don't They Work? Because marketers are not focusing on the customer behavior that is tied to the loyalty prog  [...]
Posted: Thursday, May 26th 2011

Top Industry News for 8-30-10: Google, AP reach agreement over content

Publishing: Google, AP reach licensing agreement. Social Media: Google buys Angstro, hires co-founder to build social networking service. Customer loyalty   [...]
Posted: Monday, August 30th 2010

Kroger Boosts Loyalty with Downloadable Coupons

Kroger Co., looking to boost traffic and use of its loyalty program, is making it easier to download digital coupons and load them onto its loyalty cards. The grocery chain is offering more than 100 coupons on its website and allowing users to digitally "clip" them and load them onto their Kroger Plus loyalty cards - the first time Kroger has put together a digital clearinghouse in this way. At checkout, shoppers scan their Plus Card and the discounts are automatically deducted f  [...]
Posted: Thursday, August 12th 2010

Top Industry News for 8-10-10: Net neutrality advocates blast Google, Verizon plan

Legal/Regulatory: Net neutrality advocates blast Google, Verizon plan. Privacy: Google agonizes on privacy as ad world vaults ahead. Online Ad Market: How Skype   [...]
Posted: Tuesday, August 10th 2010

Kimberly-Clark SocNet Campaign Targets Moms with Start-Up Cash

Kimberly-Clark is reaching out to one of its key buying groups - mothers that buy one of its top brands, Huggies diapers - with a social media campaign that targets their entrepreneurial needs. The consumer goods manufacturer has launched a site called HuggiesMomInspired.com, which is accepting submissions for new business ideas that would be backed by grants of up to $15,000. K-C is planning a first year total contribution of $250,000. A  [...]
Posted: Tuesday, May 18th 2010

A Twitter Guide to Handling Anything Your Customers Throw at You

There are a lot of examples of companies that handle the unexpected well on Twitter; there are just as many, if not more, of companies that didn't.  Don't be in that latter group. Following is a quick guide to handling the worst of what your customer  [...]
Posted: Thursday, May 6th 2010