Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 198 | 441 |
| » ad pricing | 7 | 632 |
| » ad selling | 77 | 562 |
| » ad targeting | 153 | 486 |
| » ad technologies & vendors | 70 | 569 |
| » advertainment | 85 | 554 |
| » Advertising | 2 | 637 |
| » affiliate marketing | 10 | 629 |
| » agencies & ad departments | 31 | 608 |
| » alternative marketing | 127 | 512 |
| » Asia/Pacific | 16 | 623 |
| » automotive | 20 | 619 |
| » b2b | 19 | 620 |
| » best practices | 125 | 514 |
| » Beyond Marketing | 3 | 636 |
| » Big Picture | 4 | 635 |
| » biz buzz | 193 | 446 |
| » branding | 163 | 476 |
| » broadband | 48 | 591 |
| » campaigns & creatives of note | 93 | 546 |
| » case studies | 19 | 620 |
| » co-op marketing & partnerships | 71 | 568 |
| » computers & tech | 53 | 586 |
| » consumer packaged goods | 40 | 599 |
| » CRM | 17 | 622 |
| » cross media | 66 | 573 |
| » deep coverage | 1 | 638 |
| » demographics | 78 | 561 |
| » direct marketing | 52 | 587 |
| » domain names | 110 | 529 |
| » don't believe the hype | 18 | 621 |
| » e-commerce | 160 | 479 |
| » email marketing | 31 | 608 |
| » entertainment | 167 | 472 |
| » Europe | 21 | 618 |
| » events | 8 | 631 |
| » finance | 15 | 624 |
| » global | 15 | 624 |
| » healthcare | 8 | 631 |
| » How-to | 11 | 628 |
| » I-PR & business communications | 17 | 622 |
| » Insider News | 1 | 638 |
| » instant messaging marketing | 16 | 623 |
| » interviews | 3 | 636 |
| » intrusive formats | 10 | 629 |
| » Latin America | 3 | 636 |
| » legal, government & regulation | 40 | 599 |
| » major account moves | 19 | 620 |
| » major brands | 224 | 415 |
| » major players news | 187 | 452 |
| » Marketing | 3 | 636 |
| » measurement & analytics | 44 | 595 |
| » media convergence | 75 | 564 |
| » minorities | 3 | 636 |
| » mobile marketing | 59 | 580 |
| » multi-channel marketing | 39 | 600 |
| » new and improved | 95 | 544 |
| » nonsense & parodies | 1 | 638 |
| » online ad market | 206 | 433 |
| » pearls of wisdom | 42 | 597 |
| » people | 77 | 562 |
| » personalization | 48 | 591 |
| » political parties & organizations | 16 | 623 |
| » privacy | 20 | 619 |
| » promotions | 29 | 610 |
| » publishing | 136 | 503 |
| » research & stats | 153 | 486 |
| » rich media | 38 | 601 |
| » Sales | 1 | 638 |
| » search engine marketing | 66 | 573 |
| » Segmentation & Markets | 1 | 638 |
| » seniors | 5 | 634 |
| » sex sells | 4 | 635 |
| » signs of doom | 32 | 607 |
| » signs of recovery | 7 | 632 |
| » signs of what's to come | 189 | 450 |
| » spam & anti-spam | 8 | 631 |
| » Spanish-speaking | 3 | 636 |
| » syndication & RSS | 26 | 613 |
| » technical innovation | 16 | 623 |
| » telecom | 16 | 623 |
| » text ads | 30 | 609 |
| » tools & software | 93 | 546 |
| » top stories | 31 | 608 |
| » travel | 17 | 622 |
| » user experience | 275 | 364 |
| » viral marketing & social media | 81 | 558 |
| » weblog marketing | 49 | 590 |
| » women | 31 | 608 |
| » worst practices | 52 | 587 |
| » Youth | 61 | 578 |
Apple Designer Regrets | Mobile "Crushes" Facebook? | IBM Distrusts Siri
Business Strategies:
Apple designer 'winces' over some past product choices
Campaigns of Note:
LG Electronics USA Debuts 'Only LG' Ad Campaign
Customer Experience:
Three Myths abou [...]
Posted: Friday, May 25th 2012
Mullen's "Talent Hub" | NHL Digital Power | POM Deceived | Google Buys Streamer | Facebook Buys Gifter
Agency News:
Mullen Opening West Coast 'Talent Hub'
Business Strategies:
The NHL's Digital Power Play
Campaigns of Note:
Coca-Cola exec claims [...]
Posted: Tuesday, May 22nd 2012
Freemium Creates "Happy To Pay" Customers for Video, Radio, Services
Pandora lets you try it out. So does Audible.com for audiobooks, Norton for security, the New York Times with its 10 articles per month paywall. This is "freemium," aimed at tempting paid subscribers with free content, and it works. A new study conducted by iYogi Insights, the research division of the on-demand remote tech support services provider, reveals that 42% of consumers subscribe to [...]
Posted: Wednesday, May 16th 2012
Dismiss Google+ At Your Own Risk
Anything that can boast a 112% higher engagement is worth a second look. That is just one of the figures that Simply Measured (the social media analytics firm) released yesterday. Since February, two more brands from the Interbrand Top 100 list (Xerox and Nike) have activated pages, bringing the total to 64 of those 100. (The top 10 for Google+ engagement include Nike, Coke, Star [...]
Posted: Thursday, May 10th 2012
Demographics: Wealthier Men Outpace Women In Online Shopping
Never mind the perception that men dislike shopping. They spend plenty online, reports USA Today. According to digital performance company iProspect, 19 million affluent American men are online, the majority of them shopping, and about half of them spend $4,000+ per year. Leading the growth trend? Luxury items, particularly clothing and accessories. Affluent men pref [...]
Posted: Monday, May 7th 2012
Top News: Online Political Ads | Target Dumps Kindle | Hyperlocal Mobile Scale | LinkedIn Tops Conversions | Tumblr Ads | Amazon Web Shows
Business Buzz:
2012: Year of the Online Political Ad [INFOGRAPHIC]
Business Strategies: [...]
Posted: Thursday, May 3rd 2012
Smaller Tech Companies Value Blogs Highly for Marketing
At first glance, tech companies have abandoned blogs, observes content management solution (CMS) provider Percussion Software. But not so fast: While just 20.5% of mid-market tech companies have a corporate blog, software companies—particularly smaller ones—are more likely to maintain one for content marketing.
So Percussion found in [...]
Posted: Tuesday, May 1st 2012
Brand Execs Agree: Social Media Provides ROI But It's Immeasurable
Brand executives may not need convincing on the benefits of social media: A February 2012 survey of 329 such executives in the U.S. revealed that the majority had seen positive bottom line reports, say the experts at eMarketer. They in turn analyzed data from the digital consultancy PulsePoint Group and the Economist Intelligence Unit.
Those executives whose companies had established an extensive social media presence re [...]
Posted: Tuesday, May 1st 2012
Top News: Clearstream's Video Analytics | Digiday's Content Marketing Launch | FTC vs. Google | Marketers Pressure ICANN | Last-Click Overrated? | Clout Not "Klout" | Pinterest's Waning Interest
Ad Technology:
Clearstream Launches Clearview - Advanced Video Analytics Technology to Audit and Evaluate Online Video Venues
Brands:
Oscar de la Renta reinvents social commerce via [...]
Posted: Friday, April 27th 2012
Is Age More A Factor Than Gender In Social Media Habits?
Facebook alone enjoys broad adoption across age groups and genders, reports Netpop research. As MarketingProfs described the findings, “Other social media sites do not have such ubiquitous appeal."
Using women as an example, Facebook's penetration is about 90% among socially-networked adult Americans, and about 92% for networked women aged 18-34; and 35+. But YouTube is far mo [...]
Posted: Tuesday, April 24th 2012
Sunset for Company Blogs? Perhaps, But Blogs Still In Demand for Content
It is difficult to believe that anything worth saying can be said in 140 characters or less.
A USA Today story observes that a number of U.S. companies, Bank of America included, are abandoning the company blog, in favor of the “nimbler tools requiring less time and resources, such as Facebook, Tumblr and Twitter.â€
An interesting turn of events: As of 2008, blogging was seen as the [...]
Posted: Monday, April 23rd 2012
Reach Travelers on Smart Phones: They Expect It
Hotels, airlines, and online travel agencies take note: if you do not have iOS and Android apps already, or a web presence optimized for those devices, a segment of travelers is passing you over. Fully 51% of smart phone owners get their travel information on those devices. The data comes from [...]
Posted: Thursday, April 19th 2012
PepsiCo Taps Kiip's Rewards System for "Fitness Moments"
Following news that Arby’s is joining Plink’s Facebook Credits loyalty program, PepsiCo is partnering with reward company Kiip for a similar offering. It will give fitness enthusiasts 'achievement rewards' when they log a run through fitness apps such as Nexercise and MapMyRUN, eConsultancy [...]
Posted: Tuesday, March 27th 2012
Brands' Customer Service Gap on Facebook
One reason customers may be leery about actually purchasing a product through a Facebook storefront is that retailers do not stay on top of customer service queries through this channel, at least according to a test conducted by STELLAService.
Who Responded, Who Didn't
It found that one quarter of twenty top brands failed to respond to customer service questions posted on their Facebook p [...]
Posted: Tuesday, March 27th 2012
Arby's Joins Plink's Facebook Credits Loyalty Program
The Facebook Credits-based loyalty program launched by Plink in January that rewards Facebook members for dining and purchases at restaurants and offline retailers is getting a huge boost weeks later with its newly inked partnership with the second largest quick-service restaurant chain in the US--Arby's.
Arby's is joining Plink because it wants to maximize the momentum it has made w [...]
Posted: Monday, March 26th 2012
New Tactics to Try Against Faked Online Reviews
A glowing - and genuine - customer review on a site is worth a lot to a online merchant or service provider.
Some six in 10 (59%) online shoppers say user-generated customer product reviews have a significant or good impact on their buying behavior, according to a study from the e-tailing group and PowerReviews. A cottage industry, however, has sprung up in which people [...]
Posted: Thursday, September 1st 2011
Top Weekly Tools: AdSense's new interface | Flurry 3.0 | Twitter tools
AdSense's New Reporting, Tracking
AdSense is now tracking the performance of specific domains and sub domains automatically in its new interface within the sites report. Now users no longer need to manually create a new URL channel to track each new domain or subdomain where an ad has been placed. It will also provide more detailed data about ad pe [...]
Posted: Wednesday, August 10th 2011
How to: Turn customers into promoters | Put your email clients at risk
How to Turn Customers into Promoters
New guidelines from the Federal Trade Commission governing such relationships notwithstanding, a customer that advocates for a brand is often more powerful than any marketing campaign, writes Sanjay Dholakia, CEO of Crowd Factory for [...]
Posted: Monday, August 1st 2011
Under the Microscope: The numbers you need to make a loyalty program work
What: Loyalty programs and why they are so often ineffective.
Who: Kevin Hillstrom, president of MineThatData took a look at what are the key elements to making a loyalty program work in this blog post.
Why Don't They Work? Because marketers are not focusing on the customer behavior that is tied to the loyalty prog [...]
Posted: Thursday, May 26th 2011
Top Industry News for 8-30-10: Google, AP reach agreement over content
Publishing:
Google, AP reach licensing agreement.
Social Media:
Google buys Angstro, hires co-founder to build social networking service.
Customer loyalty [...]
Posted: Monday, August 30th 2010