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Mullen's "Talent Hub" | NHL Digital Power | POM Deceived | Google Buys Streamer | Facebook Buys Gifter

Agency News: Mullen Opening West Coast 'Talent Hub' Business Strategies: The NHL's Digital Power Play Campaigns of Note: Coca-Cola exec claims   [...]
Posted: Tuesday, May 22nd 2012

Smaller Tech Companies Value Blogs Highly for Marketing

At first glance, tech companies have abandoned blogs, observes content management solution (CMS) provider Percussion Software. But not so fast: While just 20.5% of mid-market tech companies have a corporate blog, software companies—particularly smaller ones—are more likely to maintain one for content marketing. So Percussion found in   [...]
Posted: Tuesday, May 1st 2012

Brand Execs Agree: Social Media Provides ROI But It's Immeasurable

Brand executives may not need convincing on the benefits of social media: A February 2012 survey of 329 such executives in the U.S. revealed that the majority had seen positive bottom line reports, say the experts at eMarketer. They in turn analyzed data from the digital consultancy PulsePoint Group and the Economist Intelligence Unit. Those executives whose companies had established an extensive social media presence re  [...]
Posted: Tuesday, May 1st 2012

PepsiCo Taps Kiip's Rewards System for "Fitness Moments"

Following news that Arby’s is joining Plink’s Facebook Credits loyalty program, PepsiCo is partnering with reward company Kiip for a similar offering. It will give fitness enthusiasts 'achievement rewards' when they log a run through fitness apps such as Nexercise and MapMyRUN, eConsultancy   [...]
Posted: Tuesday, March 27th 2012

Brands' Customer Service Gap on Facebook

One reason customers may be leery about actually purchasing a product through a Facebook storefront is that retailers do not stay on top of customer service queries through this channel, at least according to a test conducted by STELLAService. Who Responded, Who Didn't It found that one quarter of twenty top brands failed to respond to customer service questions posted on their Facebook p  [...]
Posted: Tuesday, March 27th 2012

Arby's Joins Plink's Facebook Credits Loyalty Program

The Facebook Credits-based loyalty program launched by Plink in January that rewards Facebook members for dining and purchases at restaurants and offline retailers is getting a huge boost weeks later with its newly inked partnership with the second largest quick-service restaurant chain in the US--Arby's. Arby's is joining Plink because it wants to maximize the momentum it has made w  [...]
Posted: Monday, March 26th 2012

New Tactics to Try Against Faked Online Reviews

A glowing - and genuine - customer review on a site is worth a lot to a online merchant or service provider. Some six in 10 (59%) online shoppers say user-generated customer product reviews have a significant or good impact on their buying behavior, according to a study from the e-tailing group and PowerReviews. A cottage industry, however, has sprung up in which people   [...]
Posted: Thursday, September 1st 2011

Top Weekly Tools: AdSense's new interface | Flurry 3.0 | Twitter tools

AdSense's New Reporting, Tracking AdSense is now tracking the performance of specific domains and sub domains automatically in its new interface within the sites report. Now users no longer need to manually create a new URL channel to track each new domain or subdomain where an ad has been placed. It will also provide more detailed data about ad pe  [...]
Posted: Wednesday, August 10th 2011

How to: Turn customers into promoters | Put your email clients at risk

How to Turn Customers into Promoters New guidelines from the Federal Trade Commission governing such relationships notwithstanding, a customer that advocates for a brand is often more powerful than any marketing campaign, writes Sanjay Dholakia, CEO of Crowd Factory for  [...]
Posted: Monday, August 1st 2011

Under the Microscope: The numbers you need to make a loyalty program work

What: Loyalty programs and why they are so often ineffective. Who: Kevin Hillstrom, president of MineThatData took a look at what are the key elements to making a loyalty program work in this blog post. Why Don't They Work? Because marketers are not focusing on the customer behavior that is tied to the loyalty prog  [...]
Posted: Thursday, May 26th 2011

Top Industry News for 8-30-10: Google, AP reach agreement over content

Publishing: Google, AP reach licensing agreement. Social Media: Google buys Angstro, hires co-founder to build social networking service. Customer loyalty   [...]
Posted: Monday, August 30th 2010

Kroger Boosts Loyalty with Downloadable Coupons

Kroger Co., looking to boost traffic and use of its loyalty program, is making it easier to download digital coupons and load them onto its loyalty cards. The grocery chain is offering more than 100 coupons on its website and allowing users to digitally "clip" them and load them onto their Kroger Plus loyalty cards - the first time Kroger has put together a digital clearinghouse in this way. At checkout, shoppers scan their Plus Card and the discounts are automatically deducted f  [...]
Posted: Thursday, August 12th 2010

Top Industry News for 8-10-10: Net neutrality advocates blast Google, Verizon plan

Legal/Regulatory: Net neutrality advocates blast Google, Verizon plan. Privacy: Google agonizes on privacy as ad world vaults ahead. Online Ad Market: How Skype   [...]
Posted: Tuesday, August 10th 2010

Technology is the Secret to Getting Men Involved in Couponing, Shopping

Women are primarily responsible for clipping coupons - but men are more likely to seek out coupons if they are online or can be delivered via mobile phone. So says research by The Integer Group and M/A/R/C Research. Coupon, retailer, and brand websites come in right behind newspapers as places where men actively seek out coupons. The increased interest in online coupons indicates that men who are seeking coupons   [...]
Posted: Wednesday, May 26th 2010

Some Retail Sites More Social Than Others

There are a growing number of retail sites that cater to the truly socially-inclined shopper. These include Kaboodle, ShopWiki, ThisNext and Giantner - all of which approach the market in a slightly different fashion, writes Entrepreneur magazine. Their end goal, though, is to bring together online shopp  [...]
Posted: Thursday, May 6th 2010

What Toyota Still Doesn't Get About Social Media

Toyota is undergoing the largest recall in its history. Not surprisingly it is scrambling to make amends with its global customer base through a multi-platform marketing campaign. More surprisingly, Toyota's efforts in this area - at least the social media component - appear to be falling flat. First a caveat though: The timing for this crisis is unfortunate for Toyota. The public is sick of any sort of corporate malfeasance - or even incompetence -  and when the economic consequences are hi  [...]
Posted: Monday, February 15th 2010

Consumers Reward Marketing that Employs "Green" Messages

Customers are rewarding companies that use so-called "green marketing" tactics and are willing to pay more for the same product when it is presented with an environmentally friendly message, according to a recent research report from Environmental Leader and Watershed Publishing. (  [...]
Posted: Tuesday, January 12th 2010

Industry Buzz & Snippets: 01/12/10

Ad Technology: Real time price changes reflected in banner ads. Consumer opinions online seen as curse, not gift. Commission Junction vets   [...]
Posted: Tuesday, January 12th 2010

Elite Travel Services on Display in 'Up in the Air'

The traveling public received a rare glimpse into the elite service that airlines and hotels offer their very best customers in the movie 'Up in the Air', starring George Clooney. Airlines market extensively their frequent flyer and other loyalty programs, of course. The top echelon of these programs, however, is invitation only - and not publicly marketed by the companies. "Secret Society" "We don't discuss the specifics of it,'' Dawn Turner, the global promotion manag  [...]
Posted: Tuesday, December 22nd 2009

Beyond Mobile Coupons: Integrated Payments on the Horizon

Mobile coupons are a booming online marketing category right now. Unfortunately, using them is not a seamless transaction as most consumers still cannot pay for the discounted product using their smartphone. New tech is starting to come to market, though, that promises to fill in that gap. For the most part applications that integrate the mobile coupon with the payment piece are only available on a limited basis to a small subset of an already small user group. However as they become main  [...]
Posted: Tuesday, December 15th 2009