Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 35 | 164 |
| » ad pricing | 1 | 198 |
| » ad selling | 9 | 190 |
| » ad targeting | 15 | 184 |
| » ad technologies & vendors | 13 | 186 |
| » advertainment | 7 | 192 |
| » Advertising | 1 | 198 |
| » affiliate marketing | 10 | 189 |
| » agencies & ad departments | 9 | 190 |
| » alternative marketing | 17 | 182 |
| » Asia/Pacific | 6 | 193 |
| » automotive | 2 | 197 |
| » b2b | 2 | 197 |
| » best practices | 36 | 163 |
| » Beyond Marketing | 1 | 198 |
| » biz buzz | 25 | 174 |
| » branding | 14 | 185 |
| » broadband | 15 | 184 |
| » campaigns & creatives of note | 5 | 194 |
| » case studies | 3 | 196 |
| » co-op marketing & partnerships | 4 | 195 |
| » computers & tech | 23 | 176 |
| » consumer packaged goods | 2 | 197 |
| » CRM | 3 | 196 |
| » cross media | 3 | 196 |
| » demographics | 12 | 187 |
| » direct marketing | 78 | 121 |
| » domain names | 13 | 186 |
| » don't believe the hype | 5 | 194 |
| » email marketing | 33 | 166 |
| » entertainment | 29 | 170 |
| » Europe | 14 | 185 |
| » events | 1 | 198 |
| » finance | 2 | 197 |
| » global | 8 | 191 |
| » healthcare | 3 | 196 |
| » I-PR & business communications | 1 | 198 |
| » instant messaging marketing | 1 | 198 |
| » intrusive formats | 11 | 188 |
| » Latin America | 2 | 197 |
| » legal, government & regulation | 80 | 119 |
| » loyalty & retention | 13 | 186 |
| » major account moves | 4 | 195 |
| » major brands | 36 | 163 |
| » major players news | 66 | 133 |
| » measurement & analytics | 10 | 189 |
| » media convergence | 3 | 196 |
| » minorities | 3 | 196 |
| » mobile marketing | 1 | 198 |
| » multi-channel marketing | 6 | 193 |
| » new and improved | 1 | 198 |
| » nonsense & parodies | 5 | 194 |
| » online ad market | 27 | 172 |
| » pearls of wisdom | 7 | 192 |
| » people | 6 | 193 |
| » personalization | 4 | 195 |
| » political parties & organizations | 15 | 184 |
| » privacy | 32 | 167 |
| » promotions | 3 | 196 |
| » publishing | 44 | 155 |
| » research & stats | 70 | 129 |
| » rich media | 4 | 195 |
| » search engine marketing | 18 | 181 |
| » signs of doom | 36 | 163 |
| » signs of what's to come | 29 | 170 |
| » small business | 3 | 196 |
| » spam & anti-spam | 27 | 172 |
| » syndication & RSS | 1 | 198 |
| » technical innovation | 8 | 191 |
| » telecom | 5 | 194 |
| » text ads | 14 | 185 |
| » tools & software | 32 | 167 |
| » top stories | 45 | 154 |
| » travel | 3 | 196 |
| » user experience | 54 | 145 |
| » viral marketing & social media | 3 | 196 |
| » weblog marketing | 5 | 194 |
| » women | 1 | 198 |
| » Youth | 4 | 195 |
Industry Buzz & News: 6/17/10
Online Ad Market:
Online news commands highest CPM.
HP partners with Yahoo for targeted advertisements.
Mobile search is [...]
Posted: Thursday, June 17th 2010
Senate Sniffs Out Shady Direct Marketing
A recently released Senate Commerce Committee staff report is taking aim at the dark side of 'aggressive' online direct marketing, and has singled out shady and controversial practices by three companies - Affinion, Vertru and Webloyalty, in addition to the hundreds of retailers that have used their services.
The report details purchase procedures in which consumers rarely realize they are signing up for a monthly cl [...]
Posted: Wednesday, November 18th 2009
Phony Online Flu Cures Draw FDA Ire
The US Food and Drug Administration (FDA) is monitoring the online marketing and sale of products that claim to diagnose, prevent, treat or cure the H1N1 influenza virus - and in at least one high-profile case - is ordering the well-established brand, doctor Andrew Weil, to cease marketing a product in this way.
As part of its enforcement activities, the agency, which issued a [...]
Posted: Tuesday, October 20th 2009
Invisible Ads Haunt Marketers
Marketers are becoming increasingly vulnerable to fraud on the internet – both from targeted attacks launched from fake ads, and more recently, from 'legitimate' publishers looking to eke out extra money from advertisers.
In 2007, MarketingVOX was snookered by a fraudulent and malicious trojan-horse campaign, while the most recent victim has been The New York Times, after the venera [...]
Posted: Friday, October 16th 2009
Facebook Faces Fraud Allegations
Facebook's revenue target for 2009 is reportedly $550 million, nearly twice last year's $280 million; a large part of that revenue derives from cost-per-click (CPC) advertising from small advertisers. But recent news and complaints about click fraud of up to 100% has made these advertisers angry.
Complaints (on WickedFire) [...]
Posted: Monday, June 22nd 2009
Site Glitches Plague Online Shoppers
Some 36% of online shoppers suffered roadblocks when buying gifts this holiday -- ranging from slow website response, to fruitless check-out efforts, to outright system crashes--according to a survey of 1,000 online consumers, conducted for Guidance by Synovate, [...]
Posted: Friday, January 9th 2009
NY Governor Proposes iPod Tax
Hoping to expedite the close of the state's $15 billion budget gap, New York Governor David Paterson is proposing a tax on music and other downloads made online.
To download online content from a site like iTunes, for example, users must create an account with a billing address, so additional fees to New York residents can be applied with relative ease, observes the New York [...]
Posted: Wednesday, December 17th 2008
Fraudsters Filch $4B Online; Record Losses for E-commerce
Merchants expect to lose a record $4 billion to online fraud in 2008. They also think the fraud loss rate will hold constant at 1.4% of revenue (same as '07 and '06), writes the tenth annual CyberSource Corporation survey of e-commerce fraud, reports Retailer Daily [...]
Posted: Monday, December 15th 2008
1/5 of Marketers Send Emails After Users Unsubscribe
20% of top brand marketers keep sending additional emails to users, even after confirming requests from them to "unsubscribe" from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
[...]
Posted: Thursday, November 20th 2008
One Easy Fix Could Cure Email Marketers' Impotence
As wallets slacken and consumers grow more conscious of where their money is going, online retailers have become more aggressive about using email to promote discounts.
A recent report found online shopping is more appealing as gas prices increase. Armed with this and other optimistic forecasts, nearly three-fourths of internet retailers are prepared to survive the economic climate -- an [...]
Posted: Monday, October 27th 2008
Google's 'Parked Domains' Program Launders Invalid Clicks, Lawsuits Claim
Google faces yet another click fraud lawsuit, this time for alleged fraud in its parked domains program, which serves ads on recently-purchased, but still-empty, websites.
Online retailer RK West, which runs MalibuWholesale, claims it purchased ads from Google without receiving notice the ads would appear on parked websites.
RK West's [...]
Posted: Monday, July 21st 2008
GOP Unhappy Over Use of Its Trademarks in CafePress Merchandise
The Republican National Committee (RNC) plans to sue CafePress for permitting vendors to sell unlicensed Republican merchandise, including shirts and stickers that portray the Grand Old Party elephant -- even if those portrayals are positive.
CafePress.com enables users to "brand" shirts, caps, stickers and other items, then sell them in their own CafePress online stores.
"Please cease and desist from allowing vendors to utilize the federally registered trademarks of the RNC or we will be [...]
Posted: Friday, July 18th 2008
eBay to Pay $61.6M to French Retailers for Counterfeit Auction Goods
A French court has ruled in favor of Louis Vuitton Malletier and Christian Dior Couture in a case against eBay, which stood accused for auctions of counterfeit luxury goods by its members.
eBay owes the two companies damages totaling over $61.6 million. It was ordered to publish the verdict on its English and French sites, as well as in three French or international newspapers. The company plans to appeal. [...]
Posted: Thursday, July 3rd 2008
Microsoft Makes it Clear: Yahoo Didn't Dump 'Em for the Shareholders' Sake
At the Cannes International Advertising Festival this week, Microsoft exec Kevin Johnson called Yahoo's search deal with Google anti-competitive and bad for advertisers.
But advertisers already knew the latter, and -- judging from unearthed documents dating months before the Yahoo/Google liaison -- apparently Yahoo has [...]
Posted: Monday, June 23rd 2008
Google Checkout Charges 20 Cents Per Use
Despite sentiments that the service is free, the WebGuild reports -- or rather, laments -- that Google Checkout, a competitor of PayPal, charges 20 cents per transaction in addition to a "hefty fee" for general use.
20 cents is also charged for canceled orders.
The Cos [...]
Posted: Friday, June 20th 2008
Marketers Slow to Respond to Problem of Blocked Email Images
Over 50 percent of images in promotional emails are routinely blocked by email and webmail programs, says a recent survey by the Email Experience Council (eec), the email marketing arm of the Direct Marketing Association (DMA), wr [...]
Posted: Wednesday, June 11th 2008
In 90 Minutes of Down Time, Amazon Loses $1.8M
Amazon.com, the largest e-commerce site in the country, went down for 90 minutes on Friday afternoon, reports Advertising Age.
Ad Age estimates Amazon lost about $1.8 million an hour, calling it "perplexing how a giant web firm such as Amazon could be unavailable for so long." The outage reportedly sparked outcry and speculation on social chat sites like Twitter.
Last year, and to comparab [...]
Posted: Monday, June 9th 2008
Google Unmasked As Anonymous eBay Dissenter
Google has been revealed as the anonymous author behind a 38-page complaint, addressed to the Australian government against eBay, the WebGuild reports.
Beginning June 17, eBay Australia plans to use PayPal exclusively as the acceptable form of payment for transactions on its site. Concerned about consumer backlash -- to which [...]
Posted: Tuesday, June 3rd 2008
Overstock Sues New York State Over 'Amazon Tax'
Online retailer Overstock.com has filed a suit challenging New York State's "Amazon Tax," according to a company release.
New York State recently ruled that online retailers doing business with in-state inhabitants must collect sales tax on those purchases. The law went into effect on Saturday a [...]
Posted: Monday, June 2nd 2008
Facebook May Face Class Action Suit, Fueled by Canadian Law School Students
The Canadian Internet Policy and Public Interest Clinic has filed a privacy complaint against Facebook, asserting it violates the Canadian Personal Information Protection and Electronic Documents Act.
"Facebook does not make a reasonable effort to advise users of the purposes for which their personal information is used," the group wrote. "Facebook also does not advise users of the extent of their personal information that will be shared by joining a network."
Facebook spokesmen denied tha [...]
Posted: Monday, June 2nd 2008