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A Last-Minute Holiday Survival Checklist for Companies

eMarketer estimates US retail ecommerce holiday sales will rise 16.8% this year compared to last, reaching $46.7 billion. That is a growth rate nearly five times as fast as the overall retail industry--and a wave of spending that no brand can afford to miss. Yet missed or fumbled online sales opportunities will happen--not because of consumer frugality, although certainly that will be a factor. No, brands will lose ou  [...]
Posted: Monday, November 21st 2011

eBay Launches Rainforest Preservation Marketing Efforts

eBay has launched two green initiatives to position itself as a conservationist in the eyes of consumers. The online marketplace has unveiled a new green shopping hub that will help consumers find millions of green products, and launched its eBay Green Team Challenge that commits the online giant to save up to a quarter of a million acres of rainforest for consumers who reuse,   [...]
Posted: Thursday, March 11th 2010

Grocery Stores Spiff Up Digital Offerings

Grocery stores are increasingly turning to digital strategies - from mobile Apps to industry-specific ad platforms - to enhance their overall sales. An example of the former is Whole Foods Market, which rolled out an iPhone App earlier this year and has now launched a version of its e-commerce site optimized for web-enabled mobile devices  [...]
Posted: Friday, December 11th 2009

Luxury Brands Move Online to Compete with Discounters

Saks Fifth Avenue, the upscale brick-and-mortar retailer, is experimenting with short online “private event” sales as means to compete with increasingly popular high-end discount websites. Saks' new offering, called "Fashion Fix," comes as the luxury department-store chain struggles to find new sources of revenue in the current economy. Though luxury retailers have traditionally been slow to adapt to web-based sales and maketing tactics, a recent Bain & Co. report projects 20% growth i  [...]
Posted: Wednesday, November 4th 2009

Web Retailers Cope with Shipping-Charge Rejection

In response to consumer demands for low or no-cost shipping and the increasing role shipping costs play in online purchase decisions, a growing number of top online retailers are planning free shipping promotions during the 2009 holiday season, the Wall Street Journal reports. The moves come as a slew of industry studies and internal retailer data confirm that shipping charges rank as one of the bigge  [...]
Posted: Thursday, October 22nd 2009

Target to Sever with Amazon; Manage Own E-Commerce Platform

Discount retailer Target Corporation intends to sever online ties with Amazon.com and manage its own e-commerce platform by the end of 2011. According to the Minneapolis/St. Paul Business Journal, Target wants to take control of its e-commerce platform to deliver a customized, multichannel customer experience. Target, which has been outsourcing many technology and   [...]
Posted: Friday, August 7th 2009

iBokan: Confessions Of An iPhone App Developer

A recent evaluation of a pricing experiment by iPhone developer Team iBokan, presented as a guest blog on TechCrunch, reveals some of the things app developers should try to avoid. Armed with app download tracking tools and a post-hoc common sense, developer Bo Wang shares insight into the cogs of app development, as well as lessons learned from a pricin  [...]
Posted: Monday, March 23rd 2009

Study: CMOs Must Evolve to Meet New Marketing Challenges

The growing popularity of interactive tools like wikis, blogs and social networks gives customers the ability to engage with firms as never before, and global marketers must put users at the center of their operations to respond to this new and challenging reality, according to an study of global CMOs conducted by the Economist Intelligence Unit and sponsored by Google,   [...]
Posted: Monday, November 17th 2008

Arizona Jean Employs Social Marketing to Push New E-Store

Formerly owned by JC Penney, the Original Arizona Jean Company is now independent. And though the jeans have been available for 23 years at the department store, they had never been marketed directly to the teen audience it's geared toward, according to a mini case study by DM News. That's where T3 agency stepped in to help launch an online marketing campaign. A content-rich   [...]
Posted: Friday, January 11th 2008

Threadless.com's Retail Store Is a Great Brand Builder

Threadless started life as a T-shirt e-tailer with one unique twist: not only did users design the tees in a series of regular contests but other users voted on which ones should be produced. The e-tailer has now built a brick-and-mortar location in Chicago and has plans to build similar stores in Boulder and San Francisco,   [...]
Posted: Wednesday, November 21st 2007

Yahoo and comScore: Online 'Pre-Shoppers' Spend More In-Store

Exposure to online advertising is changing the way consumers shop, according to new research from Yahoo and comScore that examines the impact of search and display advertising on in-store sales for five major retailers, MarketingCharts reports. Consumers exposed to online advertising tend to research, o  [...]
Posted: Friday, August 3rd 2007

Etsy: Artisans Get Their eBay

In adding an e-commerce component to the typical social network model, co-founder Rob Kalin helped to create Etsy, an online marketplace for the arts and crafts set. According to BusinessWeek, Etsy "fits the mold for a second-wave dot-com success almost perfectly." The two-year-old site has $  [...]
Posted: Thursday, July 19th 2007

JCPenney Turns Its Sales Around through E-Commerce

Surprisingly, hundred-year-old brick-and-mortar retailer J.C. Penney is in the company of the top five etailers, drawing 926,000 shoppers in its first quarter, according to Business Week. Since Penney launched its website in 1994, selling just Power Rangers, the company slowly took pressure off its catalog, with that publication's revenu  [...]
Posted: Monday, April 30th 2007

Publishers Ponder Future of Subscriptions Online

Websites have long been seen by publishers as a good source of print subscriptions, but publishers are split over whether online subscriptions are still growing or have peaked, reports MediaWeek. Some circulation directors say online subscriber generation has flattened at its current 10 percent industry average. Some publishers beat that average by rolling more money into new promotions and  [...]
Posted: Tuesday, April 10th 2007

Print and TV Ads Lead to Online Searches

Magazine ads for a product were the most common inspiration for a later online search for that product, reports MediaPost. A new research report from BIGResearch says 47.2 of online searches for a brand or product are spurred by a magazine ad, 42.3 percent were moved to action by a newspaper ad, 42.8 by a TV spot and 43.7 percent f  [...]
Posted: Thursday, March 22nd 2007

IAB: Here's How to Measure Lead Quality

The Interactive Advertising Bureau, with the help of online marketers and ad networks, has laid out guidelines to help members determining the quality of online leads, reports ClickZ. The guidelines come in a new document titled "The Marketer and Agency Guide to Lead Quality" and are meant for those using the web for sales lead generation. The IAB is hoping to make it easier for marketers weighing ad buys and other decisio  [...]
Posted: Monday, March 19th 2007

Google Looking for More Audio Ad Testers

On its Inside AdWords blog, Google has issued a call for more participants in its trial of Audio Ads, the company's radio ad service. The call for testers includes reports that the interface of the system has received high marks from current users. The creation process, too, is said to be efficient, with the entire process running only a few days from creation to when the ad actually runs. To  [...]
Posted: Wednesday, March 14th 2007

IBM: Professional Content to Drive New Media Sales

Despite all sorts of media available on the internet, it's the professionally created content that will drive new media sales, reports Reuters, citing a new study from IBM. Sales of television shows, movies and other content related to TV and movie properties are expected to jump 23 percent over the next four years, according to the study. A third of that is estimated to come from the continued and inc  [...]
Posted: Thursday, February 22nd 2007

Online Retailers Embrace WOM via User Reviews

Taking a tip from MySpace and Amazon, e-commerce sites are letting customers post comments, reviews and photos - and in the process finding out a lot about their customers, reports Business Week. Macys.com opened its sites to customer reviews six months ago and now gets 350 rev  [...]
Posted: Monday, February 19th 2007

Salon Ad Revenue Outpaces Subscriber Fees

Online magazine Salon's share of revenue from ad sales has grown to eclipse revenues from the subscriber fees it initially based its business model on, according to ClickZ. Salon serves ads to non-members and non-premium members before displaying an article the reader has chosen. Premium subscribers pay for an ad-free experience, a privilege that has cost $30-35 a year but will go up  [...]
Posted: Friday, February 16th 2007