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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Top Industry News for 9-01-10: Target to sell Facebook Credits gift cards
E-Commerce:
Target to sell Facebook Credits gift cards.
Online Ad Market:
Start-up seeks to outflank Google in display market.
Google lays out display ad strategies.
[...]
Posted: Wednesday, September 1st 2010
Industry Buzz & Snippets: 02/08/10
Industry:
Google's display ads should top $1 billion.
Mobclix strikes deal to enhance targeting on smartphones.
Campaigns:
Google scores with Paris Super Bowl ad. [...]
Posted: Monday, February 8th 2010
Industry Buzz & Snippets: 11/30/09
Ad Industry:
Ad industry produces ads and logos in response to pending privacy legislation.
Holiday Shopping:
Amazon tops Black Friday retail web traffic.
After 'Black Friday,' industry [...]
Posted: Monday, November 30th 2009
Star Tribune, CarSoup.com Target Auto Ad Dollars
The Minneapolis Star Tribune is partnering with CarSoup.com to power the stagnant car-selling portion of the publication's website, StarTribune.com/cars. In exchange, the Star Tribune will become the local sales arm for CarSoup.com products and services in the Twin Cities metro area for both dealership and for-sale-by-owner advertising.
The partnership, which begins Dec. 1, 2009, will give visi [...]
Posted: Monday, November 16th 2009
Industry Buzz & Snippets: 11/16/09
Online Advertising:
Google trademark policy worries holiday advertisers.
Online Payments:
More ways to avoid cash or plastic at checkout.
Media Strategies:
Comcast [...]
Posted: Monday, November 16th 2009
Industry Buzz & Snippets 11/12/09
Online Ad Spending:
IDC: worldwide online ad spending drops slightly in Q3.
Online Ad Strategies:
IAB, Bain offer roadmap for online publishers.
Warner Music [...]
Posted: Thursday, November 12th 2009
Invisible Ads Haunt Marketers
Marketers are becoming increasingly vulnerable to fraud on the internet – both from targeted attacks launched from fake ads, and more recently, from 'legitimate' publishers looking to eke out extra money from advertisers.
In 2007, MarketingVOX was snookered by a fraudulent and malicious trojan-horse campaign, while the most recent victim has been The New York Times, after the venera [...]
Posted: Friday, October 16th 2009
Industry Buzz & Snippets: 10/7/09
Ad Networks and Analytics:
Facebook shutting out developers.
Magazines band together for new ad network.
Agencies and Marketing Execs:
[...]
Posted: Thursday, October 8th 2009
Google Expands DoubleClick Ad Exchange to AdSense/Adwords Users
Google -- whose profitability was realized in great part by its sponsored search and text ad business -- is making inroads into the graphical display ad market, an arena dominated by Yahoo, The New York Times reports.
Today the search giant introduces the new version of a stock market-style ad exchange, where advertisrs and publishers can buy and sell ad space as they please. This mode [...]
Posted: Friday, September 18th 2009
Social Networking Gives Online Ads A Break
One morning in January, hundreds of commuters at the Liverpool Street Station in London started dancing. The feat was aired during a break in the reality television show Celebrity Big Brother as an advertising stunt for wireless telephone network T-Mobile.
The ad was shown only once on television, but word of it spread via email message, blogs and social networks, until it was watched more than 15 million times on YouTube.Â
[...]
Posted: Tuesday, June 23rd 2009
The Profitability of craigslist's Nonprofit Model
craigslist's revenue for 2009 is estimated at more than $100 million, according to a study from Classified Intelligence Report, a publication of Orlando-based web consultant AIM Group, via the New York Times.
The San Francisco-based online classified ads company, which promotes itself as non-profit oriented and service minded, seems to [...]
Posted: Thursday, June 11th 2009
Internet Ad Revenues Top $23B in '08
Internet advertising revenues in the US remain strong, with Q408 revenues hitting $6.1 billion, and revenues for the year topping $23 billion, according to the 2008 Internet Advertising Revenue Report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC), writes MarketingCharts.
Despite [...]
Posted: Tuesday, March 31st 2009
Amazon Explores PPC Model on Product Pages
Amazon.com debuted an affiliate advertising feature called Product Ads on Amazon, which enables e-commerce sites to promote their own wares on Amazon's product pages.
Ads can consist of both a price and product image.
"Amazon will display your ads in highly targeted placements," -- including positions beside the shopping cart button, according to the program description.
[...]
Posted: Monday, March 2nd 2009
Online Display Rates Down 27%; Small Sites Hurt Most
Online ad prices consistently declined in 2008, falling 21% since Q2 and 27% since Q1, with small sites and some verticals most affected by the faltering economy, according to the PubMatic AdPrice Index for Q3 2008, [...]
Posted: Friday, October 24th 2008
Mainstream Blogging: Integral to Media Ecosystem
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati's 2008 State of the Blogosphere Report, MarketingCharts writes. [...]
Posted: Wednesday, October 8th 2008
Search Engine Ad Counts Lower, MSN Down 20% in Q2
Advertiser counts for all three major search engines were flat to lower in Q2, with MSN's active client count dropping nearly 20 percent, according to a report from AdGooroo, which said Google and Yahoo may be putting pressure on Microso [...]
Posted: Tuesday, September 9th 2008
Visa, Chase Pilot SMS Coupon Program
A pilot program in Phoenix delivers coupons via cell phone to Visa and Chase cardholders that sign up to receive them from select merchants, reports MediaBuyerPlanner.
The text-message coupons are personalized to match the interests selected by Chase Visa cardholders, then sent using Visa's Mobile Platform. Coupons are redeemable in stores or online, [...]
Posted: Thursday, September 4th 2008
Google's 'Parked Domains' Program Launders Invalid Clicks, Lawsuits Claim
Google faces yet another click fraud lawsuit, this time for alleged fraud in its parked domains program, which serves ads on recently-purchased, but still-empty, websites.
Online retailer RK West, which runs MalibuWholesale, claims it purchased ads from Google without receiving notice the ads would appear on parked websites.
RK West's [...]
Posted: Monday, July 21st 2008
Industry Buzz & Snippets: 6/24/08
Biz Buzz:
Mobile firm Nokia bought Plazes, which lets people show others where they are and plan to be. Nokia plans to integrate Plazes in its mobile devices.Movie ticket service Fandango.com bought Movies.com from Disney.Ad-suppor [...]
Posted: Tuesday, June 24th 2008
Industry Buzz & Snippets: 6/12/08
Agencies and Marketing Execs:
Tribune Broadcasting promoted John Hendricks from SVP of sales to EVP of interactive and broadcast sales.Cella M. Irvine was made CEO of the About Group, replacing Scott B. Meyer [...]
Posted: Thursday, June 12th 2008