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Breakdown of Cyber Monday Shoppers, Search Habits

With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 8) may command a greater share of online sales than they have in years past. This increases the importance of search marketing for retailers, according to Performics,   [...]
Posted: Tuesday, December 2nd 2008

Black Friday vs. Cyber Monday Shopping Differs by Generation

Cyber Monday is gaining steam as a favorite holiday shopping day. 26% of respondents plan to shop on the Monday after Thanksgiving, up from 20% in 2007, according to a Maritz Poll, Retailer Daily reports  [...]
Posted: Monday, December 1st 2008

'MySpace Generation' Less Exposed to Online Ad Clutter

Young people between the ages of 2 and 17 experience the least amount of online advertising "clutter" on the internet, while online adults age 65+ are subjected to the most, according to (pdf) research from Nielsen Online, a service of The Nielsen Company, writes  [...]
Posted: Tuesday, November 4th 2008

62M Consumers Start Holiday Shopping before 'Black Friday'

More than one in three holiday shoppers - or 62.3 million adult consumers - report they begin holiday shopping before Thanksgiving, according to (pdf) new data from Mediamark Research & Intelligence (MRI), reports Retailer Daily. Just u  [...]
Posted: Friday, October 3rd 2008

Boomers More Traditional Online - Not into Blogs, Social Networking

People over age 40 participate heavily in word-of-mouth and value personal recommendations and expert opinions, but they have not embraced social networking or blogs despite being heavy users of other online services, according to a ThirdAge/JWT Boom stud  [...]
Posted: Friday, June 6th 2008

More Coupon Use Planned for Recession, Many Like Paperless

Tough times and technology advancements portend a renaissance of coupon use among shoppers. 67 percent of those surveyed by ICOM Information & Communications (ICOM) saying they are more likely to use coupons during a recession,   [...]
Posted: Tuesday, April 8th 2008

To Adopt Mobile P2P Payments, Consumers Want Speed and Security

Demand for high-speed mobile person-to-person (mobile P2P) payments and transfers is growing, with one in ten consumers saying they would likely use the service if it were available, according to a report by Javelin Strategy and Research, MarketingCharts   [...]
Posted: Friday, March 28th 2008

Generational Index, Holiday Gift-Giving Study: Americans Watching Wallets

Most Americans plan to cut back or freeze holiday spending, though many will give homemade presents and make charitable donations, according to the GfK Roper Consulting annual holiday shopping outlook and new index that measures generational attitudes, writes MarketingCharts. On average, Americans will spend $  [...]
Posted: Thursday, December 6th 2007

Black Friday Shoppers Profiled, Holiday Spending to Go Down

One-third of consumers (37 percent) plan to shop on the day after Thanksgiving -- Black Friday -- three percentage points more than those in last year's poll (34 percent), according to a recent Maritz Poll, re  [...]
Posted: Wednesday, November 14th 2007

JWT: US Users Seriously Addicted to Internet, Cell Phones

Cell phones and the internet have become an essential part of the daily lives of Americans. When asked how long they would feel OK without online access, 15 percent say one day or less, 21 percent say a couple of days, and 19 percent say a few days. Only one out of five claim they could last a week, writes MarketingCharts. That's   [...]
Posted: Friday, September 21st 2007

Boomers Research Identifies Six Distinct Groups

A new research study into baby boomers has identified six distinct groups of consumers 42 and older. The study's findings were released last week at a forum hosted by Focalyst, a joint venture of AARP Services and research consultancy Kantar, MediaPost reports. A key benefit to marketers from the research is that the groups were demographically distinct, clustered mainly based on l  [...]
Posted: Tuesday, October 3rd 2006

Men, Women Online in Almost Equal Numbers; Use Web Differently

The proportion of women to men who go online has mostly evened out, according to a new report from the Pew Internet & American Life Project, but what they do when online remains different: men are more likely to look at weather and news sites, download music, and find financial information, whereas women  [...]
Posted: Thursday, December 29th 2005

eMarketer: This Is Not Your Grandparent's Web

The senior online demographic may have little appeal now to most marketers, but today's Baby Boomers are tomorrow's seniors, and they have $1 trillion in spending power. eMarketer estimates that in 2005 there are 33.2 million people online in the US between the ages of 50 and 64, triple the number of 65+ online users. For many Boomers, the internet is an essential part of life, and financial services, health care and real es  [...]
Posted: Thursday, May 19th 2005

Macy's Attempts Reach to Younger Market Online

Macy's started using the web to reach its younger clientele, opening up a ThisIt.com site along with Teen Vogue, according to Internet Retailer. Large retailers have typically had difficulty expanding their markets to ages much lower than the blue hair set, especially since store locations often require driving and tend to not have the same level of accessibility to and from malls. Macy's hopes to capture the younger segment on  [...]
Posted: Thursday, February 24th 2005

Funereal Services Plotting Online Presences

Tampa Bay Business Journal: Marketing company puts online spin on funeral services The funereal and memorial industry, a enormous bricks and mortar category in the U.S., is making a grab at the online space, attempting to stake out plots of Internet space for the bereaved. In what could be seen as a mawkish exploitation, Lifetime Memorials launched a service funeral homes can contract to establish "permanent"   [...]
Posted: Friday, March 26th 2004