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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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A Marketer's Guide to the Daily Deal Market Beyond Groupon and LivingSocial
Merchants that participate in the daily space must choose carefully on which sites they will advertise. Groupon and LivingSocial have huge scale, but companies that immediately go to these firms without considering the alternatives may be doing themselves a disservice.
At one time, the daily deal market was typified by sites that offered little personalization or localization for merchant or buyer. That changed a few short years ago when sites such as Groupon and Livin [...]
Posted: Monday, August 29th 2011
Top Industry News for 9-01-10: Target to sell Facebook Credits gift cards
E-Commerce:
Target to sell Facebook Credits gift cards.
Online Ad Market:
Start-up seeks to outflank Google in display market.
Google lays out display ad strategies.
[...]
Posted: Wednesday, September 1st 2010
Marketing Data RoundUp: Online video ad spend to reach $2.7B
Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.
Online Video Ad spend to Reach $2.7B
Online video advertising and related media spend is forecast at $2.7 billion in 2010, according to AccuStream Research. In-banner video spend surpassed pre [...]
Posted: Thursday, August 12th 2010
Industry Buzz & Snippets: 02/08/10
Industry:
Google's display ads should top $1 billion.
Mobclix strikes deal to enhance targeting on smartphones.
Campaigns:
Google scores with Paris Super Bowl ad. [...]
Posted: Monday, February 8th 2010
Industry Buzz & Snippets 11/12/09
Online Ad Spending:
IDC: worldwide online ad spending drops slightly in Q3.
Online Ad Strategies:
IAB, Bain offer roadmap for online publishers.
Warner Music [...]
Posted: Thursday, November 12th 2009
Industry Buzz & Snippets: 10/7/09
Ad Networks and Analytics:
Facebook shutting out developers.
Magazines band together for new ad network.
Agencies and Marketing Execs:
[...]
Posted: Thursday, October 8th 2009
Google Expands DoubleClick Ad Exchange to AdSense/Adwords Users
Google -- whose profitability was realized in great part by its sponsored search and text ad business -- is making inroads into the graphical display ad market, an arena dominated by Yahoo, The New York Times reports.
Today the search giant introduces the new version of a stock market-style ad exchange, where advertisrs and publishers can buy and sell ad space as they please. This mode [...]
Posted: Friday, September 18th 2009
Online Video Advertising Makes Good in Challenging Clime
Interactive ad agencies are confident that the video advertising category will continue to perform, despite a challenging economy and an increased focus on performance advertising, according to a survey by BrightRoll.
The survey is part of BrightRoll's Q1 2009 Video Advertising Report (pdf). Brightroll polled nearly [...]
Posted: Friday, May 1st 2009
Amazon Explores PPC Model on Product Pages
Amazon.com debuted an affiliate advertising feature called Product Ads on Amazon, which enables e-commerce sites to promote their own wares on Amazon's product pages.
Ads can consist of both a price and product image.
"Amazon will display your ads in highly targeted placements," -- including positions beside the shopping cart button, according to the program description.
[...]
Posted: Monday, March 2nd 2009
Comparison-Site Sales Rise as Consumers Scavenge for Deals
Online retailers increasingly benefit from marketing products on shopping-comparison sites as cash-strapped consumers seek bargains online, according to research published by E-consultancy and DoubleClick, [...]
Posted: Thursday, November 6th 2008
Q3 Click-Fraud Rate Holds Steady; Botnet Activity Rises
The average click-fraud rate for Q3 2008 held steady overall at 16%, but a 10% rise in botnet activity - and a 28% overall click-fraud rate from botnets - is potentially undermining ad-industry efforts to combat click fraud, according to figures from Click Forensics' [...]
Posted: Monday, October 27th 2008
Online Display Rates Down 27%; Small Sites Hurt Most
Online ad prices consistently declined in 2008, falling 21% since Q2 and 27% since Q1, with small sites and some verticals most affected by the faltering economy, according to the PubMatic AdPrice Index for Q3 2008, [...]
Posted: Friday, October 24th 2008
Adult Network Leaves AdBrite for Etology, Drags Clients Along
Online ad exchange Etology has just signed a multi-year agreement to power AVN Media Network's ad platform. The relationship is mutually exclusive.
Etology unseats AdBrite as AVN Ads' ad-serving partner.
AVN Media Network serves over 4,000 adult entertainment sites. It brings 1,268 pre-registered clients to Etology's stable.
AVN Ads 2.0 launched on 3 December. Publisher revenue share has increased from 70 percent to 75 percent, and phone and online chat support have been added.
Adver [...]
Posted: Friday, December 7th 2007
Microsoft Aspires to Win Top Dog in Web Advertising
Yesterday at a UBS investor conference, President Kevin Johnson of platforms and services outlined Microsoft's gameplan for becoming one of the "top two" names in web advertising, Reuters reports.
The three- to five-year plan highlights expected increased share in web search, page views, percentage of total time online, and percentage of advertising dollars.
Using what it calls the "10, 20, 30, 40" plan, Microsof [...]
Posted: Monday, November 19th 2007
Big Print Pubs Unite For Online Ad Coalition
Gannett Co., Tribune Co., Hearst Corp., Media News Group and Cox Newspapers are reportedly building an online ad network to help recoup ad revenue lost on their print products, reports MediaBuyerPlanner.
[...]
Posted: Wednesday, November 7th 2007
New AdWords Tool Consolidates Multiple Campaign Budgets
Manage Defined Spend (MDS), a new AdWords tool, enables advertisers to build and apply budgets under a single service agreement.
AdWords already permits advertisers to build and manage separate ad budgets under multiple service agreements. MDS instead enables users to build out "child" accounts under a single "parent" agreement.
The new option will appear under My Client Center. A button to the right marked "Modify Budget" gives clients access to the MDS.
Child account shells [...]
Posted: Friday, November 2nd 2007
'Transparent' TV-Style Ads Make YouTube Debut
Today YouTube debuts its in-video advertising component. Across the bottom of a video screen, a Flash-based overlay will play while a clip is being watched.
The style is reminiscent of the format of TV commercials, with the exception of some web-savvy adoptions, including slight transparency and the ability to skip them.
If users find the ads too intrusive, a mere click will make them disappear. This move was an attempt to be "respectful of the community while offering somet [...]
Posted: Wednesday, August 22nd 2007
Nielsen Shuts Window on Pageview Rankings
Yahoo reports that Nielsen/NetRatings will be scrapping the pageview-based rankings system that's long comprised the industry's webpage yardstick, in favor of tracking the length of time visitors spend at sites.
The move comes as new technologies, such as online video and AJAX, chip at the relevance of pageviews.
AJAX in particular is tricky, as [...]
Posted: Tuesday, July 10th 2007
UK Online Ad Spend to Top 4.5B Pounds in 2011
Online advertising spending growth in the UK is well ahead of the US and other developed nations, and it is forecast to account for more than half of all online ad spending in Western Europe in 2010 with a 52.6 percent market share, according to eMarketer, writes MarketingCharts.
Steady economic growth, further advan [...]
Posted: Thursday, July 5th 2007
ZenithOptimedia Optimistic about Ad Spend Growth
ZenithOptimedia apparently has a rosier view than other recent ad market prognosticators, and only slightly decreased its 2007 forecast of U.S. advertising spending growth year over year - from 3.4 percent to 3.3 percent - despite a 1.7 percent anticipated decrease for network TV and 1 percent drop for spot TV this year, writes MarketingCharts.
[...]
Posted: Tuesday, July 3rd 2007