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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » mobile marketing | 38 | 149 |
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| » tools & software | 30 | 157 |
| » top stories | 8 | 179 |
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| » user experience | 34 | 153 |
| » viral marketing & social media | 6 | 181 |
| » weblog marketing | 11 | 176 |
| » women | 8 | 179 |
| » worst practices | 3 | 184 |
| » Youth | 25 | 162 |
USPS Points to My Macy's E-Commerce-Catalog Strategy
The US Postal Service continues to highlight the increased punch that a combo direct mail- e-commerce strategy can deliver. Its latest example: My Macy's, the department store's localization initiative that was pushed to a new level in November 2010. It was then, USPS' Deliver Magazine reports, that the department store personalized it [...]
Posted: Tuesday, June 7th 2011
Industry Buzz & Snippets: 11/3/09
Online Ad Networks:
Microsoft and OpenX in deal to boost their online ad businesses.
Microsoft vs. Google: clash of the online advertising titans.
Microsoft and OpenX to swap refer [...]
Posted: Tuesday, November 3rd 2009
Industry Buzz & Snippets: 10/29/09
Media Strategies:
CBS digital guru to leave and start own shop
How Twitter search will help Google, Microsoft Bing.
Yahoo CEO says 6% operating margin 'unacceptable [...]
Posted: Thursday, October 29th 2009
Google Eyes Digital Music Biz
Google appears to be prepping for a push into the digital music business, despite previous denials by the company. According to an article in the Financial Times, the search giant is readying plans to launch a music search service with two online music platforms - News Corp's MySpace, and Lala.
The new service will be part of Google's On [...]
Posted: Friday, October 23rd 2009
Industry Buzz & Snippets: 10/23/09
Web 2.0 Trends:
Amazon: Earnings are up; Kindle is best seller.
It's official – Facebook is king of the social networking scene: MySpace has conceded defeat in contest to become the largest online social network.
Dailymotion, Europe’s biggest online video challenger to YouTube [...]
Posted: Friday, October 23rd 2009
Industry Buzz & Snippets: 10/21/09
Web 2.0 News and Trends:
Rumor has it that Google will launch a music initiative called One Box to offer song previews, artist bios, graphics, and video - but no downloads or subscriptions. One Box won't be limited to music, according to CNET's Stephen Shankland. There are several different kin [...]
Posted: Wednesday, October 21st 2009
Industry Buzz & Snippets: 10/20/09
Web 2.0 News and Trends:
Start-up health sites are increasingly leveraging social networking and advertising trends.Â
Ford, NFL find limited success in [...]
Posted: Tuesday, October 20th 2009
Industry Buzz & Snippets: 09/21/09
Ad Networks and Analytics:
10 social media strategies from top brands.
Seven reasons to ramp up paid search.
AdMob vies for mobile advertising network leadership.
Agenci [...]
Posted: Monday, September 21st 2009
Pizza Hut, blinkbox Liaise for Low-Maintenance Dinner Dates
In a relationship forged by agency Blue Barracuda, Pizza Hut Delivery is partnering with online film/TV aggregator blinkbox.com to offer discounted films when users order a pizza.
Films available for streaming under the liaison will include "Gran Torino" and "Body of Lies" -- enabling those the utilize the service to create a dinner-and-a-movie experience without leaving home.
"Combining an oven-hot pizza with instant video streaming is a quick and simple way to give customers a complete n [...]
Posted: Thursday, September 3rd 2009
Talbots Restyles Online Customer Experience
Specialty women's apparel retailer The Talbots, Inc. is relaunching its e-commerce site with new functionality, features and personalization.
The updates are designed to align its online shopping experience with in-store product offerings and catalog customer service, Retailer Daily reports [...]
Posted: Monday, August 31st 2009
1-800-Flowers Pings Facebook for eCommerce
1-800-Flowers.com has enabled registered fans of its Facebook page to order floral arrangements right on Facebook.
Customers can shop 1-800-Flowers.com and execute transactions without leaving Facebook. Using technology from online ad network Alvenda, the site also lets users gain access to an online product assortment by clicking on a "shop" button. They can browse items, place them in a cart, select a delivery date, and send.
Planned upgrades include birthday calendars and group gifting [...]
Posted: Thursday, July 30th 2009
Iger: Disney Plans to Monetize Content, Including (Maybe) Hulu
Disney plans to experiment with a paid-subscription model online, Robert Iger said, at a conference sponsored by Fortune magazine.
The Disney CEO added that people are willing to pay for quality content if they perceive it has value, MediaBuyerPlanner reports.
A subscription model will give Disney better knowledge of customers, as their activities and interests can be trac [...]
Posted: Friday, July 24th 2009
Blockbuster Extends OnDemand to Samsung Devices
Consumer entertainment retailer Blockbuster Inc. is continuing the expansion of its digital media services by partnering with consumer electronics manufacturer Samsung. According to Dallas Business Journal, Blockbuster will deliver its OnDemand service through Samsung products including HDTVs and blu-ray players.
Blockbuster OnDemand allows customers to directly rent and purch [...]
Posted: Wednesday, July 15th 2009
Print Yellow Pages, Unique URLs Make High-Yield Dream Team
In a study of web activity spurred by Yellow Pages ads, Telmetrics found (pdf) that visits to URLs represent 44% of leads for a company, while call traffic holds down 56%.
This data suggests traditional print media is an effective way to drive people online and convert them into leads. If URLs from a given print piece are unique, response is also easy to track.
Last year Telmetrics launched a pilot that tested the effectiv [...]
Posted: Thursday, May 28th 2009
App Infuses Google Android with Barcode Scanning Abilities
Google Product Search now features integrated barcode scanning capabilities for mobile phones that run Android in the US and United Kingdom (UK).
At present the barcode scanning technology works best for electronics, movies, video games and books, but Google's Mobile team has committed to debut more barcodes soon.
[...]
Posted: Friday, May 15th 2009
Internet Ad Revenues Top $23B in '08
Internet advertising revenues in the US remain strong, with Q408 revenues hitting $6.1 billion, and revenues for the year topping $23 billion, according to the 2008 Internet Advertising Revenue Report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC), writes MarketingCharts.
Despite [...]
Posted: Tuesday, March 31st 2009
Netflix Connects Users with Facebook
Online consumer entertainment retailer Netflix, which publicized intentions to focus more on its online content streaming service, is expanding its internet presence through a partnership with social networking site Facebook.
Using the Facebook Connect extension of the social networking platform, Netflix customers who are Facebook members can seamlessly link both accounts, the company explains. This will allow Netflix customer [...]
Posted: Thursday, March 26th 2009
Lucky's iPhone App Steers Ladies into Local Stores
Lucky, the Condé Nast publication about "shopping and style," released an iPhone application that lets shoppers locate a particular brand, color, and size of shoe in nearby stores.
The Lucky at Your Service app taps into inventories of stores carrying the 70+ types of shoes listed in the magazine's March shoe guide, then narrows the search down to those with the model in stock. It then uses iPhone's GPS capability -- or an entered ZIP code -- to zero in on stores closest to the user, [...]
Posted: Wednesday, February 4th 2009
Only 16% of Students Read Marketing Email
Today's high-school and college students started using email at an average age of 13. Most have had an email address for 8 years and have about 2.4 email addresses each, yet 61% say they 'never' or 'hardly ever' read marketing emails, says a survey from eROI, MarketingCharts reports.
The research, which was designed to uncover how students communi [...]
Posted: Thursday, December 11th 2008
'Google Holiday Shopping' Leverages Top Product Searches
Google has launched Google Holiday Shopping, which aggregates top product searches for certain categories.
"To find the season's most wanted gifts, Santa's elves mined millions of recent Google Product Search queries to put together some of the most popular products people are searching for," the site reads. Categories include Video Games & Toys, Cold Weather and Specialty Foods. "Bakugan," "peacoat" and "chocolate fount [...]
Posted: Wednesday, December 3rd 2008