Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 36 | 112 |
| » ad pricing | 4 | 144 |
| » ad selling | 15 | 133 |
| » ad targeting | 29 | 119 |
| » ad technologies & vendors | 34 | 114 |
| » advertainment | 11 | 137 |
| » affiliate marketing | 5 | 143 |
| » agencies & ad departments | 7 | 141 |
| » alternative marketing | 21 | 127 |
| » Asia/Pacific | 10 | 138 |
| » automotive | 3 | 145 |
| » b2b | 4 | 144 |
| » best practices | 20 | 128 |
| » Beyond Marketing | 1 | 147 |
| » biz buzz | 21 | 127 |
| » branding | 10 | 138 |
| » broadband | 22 | 126 |
| » campaigns & creatives of note | 11 | 137 |
| » case studies | 6 | 142 |
| » co-op marketing & partnerships | 8 | 140 |
| » computers & tech | 25 | 123 |
| » consumer packaged goods | 9 | 139 |
| » CRM | 3 | 145 |
| » cross media | 17 | 131 |
| » demographics | 10 | 138 |
| » direct marketing | 24 | 124 |
| » domain names | 3 | 145 |
| » don't believe the hype | 3 | 145 |
| » email marketing | 8 | 140 |
| » entertainment | 34 | 114 |
| » Europe | 7 | 141 |
| » events | 1 | 147 |
| » finance | 6 | 142 |
| » global | 2 | 146 |
| » healthcare | 4 | 144 |
| » instant messaging marketing | 1 | 147 |
| » interviews | 1 | 147 |
| » intrusive formats | 1 | 147 |
| » legal, government & regulation | 25 | 123 |
| » loyalty & retention | 2 | 146 |
| » major account moves | 2 | 146 |
| » major brands | 19 | 129 |
| » major players news | 39 | 109 |
| » measurement & analytics | 16 | 132 |
| » media convergence | 21 | 127 |
| » minorities | 2 | 146 |
| » mobile marketing | 30 | 118 |
| » multi-channel marketing | 10 | 138 |
| » new and improved | 32 | 116 |
| » nonsense & parodies | 1 | 147 |
| » online ad market | 17 | 131 |
| » pearls of wisdom | 8 | 140 |
| » people | 4 | 144 |
| » personalization | 5 | 143 |
| » political parties & organizations | 4 | 144 |
| » privacy | 8 | 140 |
| » promotions | 3 | 145 |
| » publishing | 17 | 131 |
| » research & stats | 38 | 110 |
| » rich media | 12 | 136 |
| » search engine marketing | 23 | 125 |
| » Segmentation & Markets | 2 | 146 |
| » signs of doom | 4 | 144 |
| » signs of recovery | 3 | 145 |
| » signs of what's to come | 66 | 82 |
| » small business | 4 | 144 |
| » spam & anti-spam | 4 | 144 |
| » Spanish-speaking | 3 | 145 |
| » syndication & RSS | 7 | 141 |
| » telecom | 17 | 131 |
| » text ads | 4 | 144 |
| » tools & software | 70 | 78 |
| » top stories | 30 | 118 |
| » travel | 1 | 147 |
| » user experience | 51 | 97 |
| » viral marketing & social media | 14 | 134 |
| » weblog marketing | 5 | 143 |
| » women | 2 | 146 |
| » worst practices | 8 | 140 |
| » Youth | 9 | 139 |
Top News: Nielsen sues comScore | Google, Yahoo, offer self-regulation plans | Google revamps DoubleClick search | SocialVibe lands $20M after social game ad success
Legal/Regulatory:
Nielsen sues comScore.
Google, Yahoo and TRUSTe advance self-reg plans.
Judge rejects Google’s deal to digitize [...]
Posted: Wednesday, March 23rd 2011
Next-gen Retail Marketing Tech Reaches Into Dressing Room, Onto Shopping Carts
Retailers interested in next-generation marketing technology need look no further than the interactive tools at Interpublic Group's new retail center in Los Angeles. There, on display, are experimental digital technologies that can target shoppers as they browse store aisles. These include interactive dressing room mirrors, kiosks from which customer service representatives can be accessed and shopping carts equipped with digital scanners that offer personalized discounts ( [...]
Posted: Thursday, August 26th 2010
Bank of America to Test Smartphone Payment System
Bank of America is planning to test a program in September that would let customers use their smartphones to pay for purchases in stores. Under the program, which will run through the end of the year in the New York area, participants will install small chips in their devices that emit radio signals over very short distances (via Reuters).
Customers would then "bump" or wave their phones with or at the point-of-sale devices i [...]
Posted: Friday, August 20th 2010
Mobile Marketing Mishaps: Overestimating Your Customers' Smartphone Smarts
Last week eBay acquired RedLaser, a mobile application that lets customers scan bar codes in order to list items faster on the auction site or just compare prices. It is easy to see why eBay acquired the application - goods sold through mobile applications will more than double, to $1.5 billion of eBay's revenue this year, from $600 million in 2009, BusinessWeek [...]
Posted: Monday, June 28th 2010
Will iPhone 4 Usher in New M-Commerce Era?
Judging from the lines - not to mention Apple's and AT&T's back end processes getting stampeded by the preorder crush - the iPhone 4 is not only here but it is wildly popular.
One group watching the frenzy for the devices are retailers. The iPhone 4 comes equipped with features - longer battery life, the new screen, and the ability to multitask - that could propel mobile commerce into the mainstream, some have speculated. "Extended battery life will help m-commerce for the simple reason that [...]
Posted: Thursday, June 24th 2010
Industry Buzz & News: 5/10/10
Online Ad Market:
Citysearch plans reputation management product.
Campaigns & Creatives:
Concert promoters embrace new media for fan services.
Privacy: [...]
Posted: Monday, May 10th 2010
Online Coupons that Double as Marketing Databases
Marketers can always count on coupons as being a winning campaign tactic. Increasingly, though, companies using these offerings not just to attract customers - but also to gather as much information as possible for future sales, writes the New York Times.
Barcode technology has made this possible as they can be loaded with a huge amount of data - including the customer's identification, internet [...]
Posted: Monday, April 19th 2010
Entertainment Weekly App Tries Dual Revenue Stream
Entertainment Weekly has launched an app for the iPad that is generating a dual revenue stream without charging users but, for now, not offering full content from the print edition.
E-commerce Model
The app reproduces its weekly 'Must List' of recommended movies, TV, books, and music, and offers users the opportunity to purchase them via integration with iTunes, Amazon and Fandango, according to AdAge. The [...]
Posted: Friday, April 16th 2010
Online Tools Push E-Tailer Profits. Too Bad Few Use Them
E-Tailers have an aversion to deploying technology that could boost profits - a surprising insight given, well, the nature of their business and given the state of retail in general over the past year. Yet studies and anecdotal evidence point to this conclusion.
One new study by Ovum, commission by StellaService, found that customers are willing to pay a 10.7% premium for 'excellent' online customer service - an amount that was sized in the aggregate to be $17.3 billion a year. That is a surp [...]
Posted: Friday, March 19th 2010
Industry Buzz & News: 3/12/10
Ad Technologies:
Instant ads set the pace on the web.
Jumptap mulling mobile ad licensing program.
E-Commerce:
E-tailers should act fast to comply with Colorado's [...]
Posted: Friday, March 12th 2010
P&G Launches eStore to Test Marketing Concepts
Procter & Gamble is launching a new ecommerce "learning lab" that the packaged goods giant says will test concepts and programs that can be reapplied across P&G’s retail partners in the hopes of growing consumer affinity for P&G brands and ultimately increasing sales.
The eStore is coming out now in beta with 5,000 invited consumers; it will roll out broadly in the U.S. in March or April, the company [...]
Posted: Wednesday, February 10th 2010
Industry Buzz & Snippets: 02/10/10
Social Media:
Google adds Facebook-like features to gmail.
MySpace inks ad deal with TargetSpot.
Facebook, AOL link instant messaging.
Smartphones: [...]
Posted: Wednesday, February 10th 2010
Industry Buzz & Snippets: 12/29/09
Trends:
Where digital marketing is heading in 2010.
Media:
As books go beyond printed page to multisensory experience, what about reading?
Search:
Google [...]
Posted: Tuesday, December 29th 2009
Grocery Stores Spiff Up Digital Offerings
Grocery stores are increasingly turning to digital strategies - from mobile Apps to industry-specific ad platforms - to enhance their overall sales.
An example of the former is Whole Foods Market, which rolled out an iPhone App earlier this year and has now launched a version of its e-commerce site optimized for web-enabled mobile devices [...]
Posted: Friday, December 11th 2009
Industry Buzz & Snippets: 12/08/09
Media Strategies:
Conde Nast, Hearst, Meredith, News Corp and Time to JV in e-readers.
CNN invests in neighborhood news feed Outside.In.
Springer to launch [...]
Posted: Tuesday, December 8th 2009
Mobile Micropayments Make 'Square' Deals
Square, a new venture launched by Twitter co-founder and chairman Jack Dorsey could turn the fledgling mobile-commerce space into a mainstream shopping arena. The company sells a tiny device that plugs into a mobile phone's headphone jack and scans swiped credit cards. With the device, a shopper can pay for a product and receive an invoice by email.
The venture - which is currently being tested by the smallest of businesses - also has a tiny, altruistic compo [...]
Posted: Wednesday, December 2nd 2009
Industry Buzz & Snippets: 12/02/09
Online Media:
Google offers publishers limit on free news access.
New AOL gambit could undermine premium content goals.
Ad Metrics:
Under threat, Nielsen accelerates plan to measure online video.
Ad Indu [...]
Posted: Wednesday, December 2nd 2009
Industry Buzz & Snippets: 11/30/09
Ad Industry:
Ad industry produces ads and logos in response to pending privacy legislation.
Holiday Shopping:
Amazon tops Black Friday retail web traffic.
After 'Black Friday,' industry [...]
Posted: Monday, November 30th 2009
Tech Meets Turkey-Day: Searches Yield Better Insights
During most of the year, web analytics focused on the food industry - including dining, cooking and grocery shopping - reveal fairly stable trends that tend to occur over long periods of time.
Thanksgiving season in the US, however, is a clear exception.
During this unique period, marketers have the once-a-year opportunity to use the web as a barometer for Americans' food tastes, as well as their eating and cooking habits. They can also see the extent to which consumers are turning online [...]
Posted: Friday, November 27th 2009
Industry Buzz & Snippets: 11/20/09
Ad Strategies:
Marketers hop on augmented reality bandwagon to promote 'Avatar.'
AT&T's anti-Verizon ad is a stinker.
Social Media:
Facebook Ads customer support [...]
Posted: Friday, November 20th 2009