The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement

Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Help

To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.


Your current selection AND NOT
» ad buying & planning 51 27
» ad pricing 3 75
» ad selling 12 66
» ad targeting 29 49
» ad technologies & vendors 16 62
» affiliate marketing 2 76
» agencies & ad departments 6 72
» alternative marketing 44 34
» Asia/Pacific 3 75
» automotive 1 77
» b2b 1 77
» best practices 10 68
» biz buzz 34 44
» branding 30 48
» broadband 20 58
» campaigns & creatives of note 18 60
» case studies 4 74
» co-op marketing & partnerships 10 68
» computers & tech 8 70
» consumer packaged goods 7 71
» cross media 15 63
» demographics 17 61
» direct marketing 8 70
» domain names 15 63
» email marketing 2 76
» Europe 4 74
» finance 1 77
» I-PR & business communications 1 77
» intrusive formats 2 76
» legal, government & regulation 5 73
» loyalty & retention 8 70
» major account moves 3 75
» major brands 29 49
» major players news 33 45
» measurement & analytics 5 73
» media convergence 23 55
» mobile marketing 3 75
» multi-channel marketing 7 71
» new and improved 10 68
» nonsense & parodies 1 77
» online ad market 38 40
» pearls of wisdom 2 76
» people 2 76
» personalization 7 71
» political parties & organizations 1 77
» privacy 2 76
» promotions 2 76
» publishing 17 61
» research & stats 6 72
» rich media 15 63
» search engine marketing 6 72
» signs of doom 2 76
» signs of recovery 1 77
» signs of what's to come 31 47
» syndication & RSS 2 76
» technical innovation 9 69
» telecom 2 76
» text ads 4 74
» tools & software 10 68
» top stories 3 75
» travel 2 76
» user experience 29 49
» viral marketing & social media 7 71
» weblog marketing 3 75
» women 5 73
» worst practices 3 75
» Youth 19 59

MARKETING JOBS
Advertisement

Industry Buzz & Snippets: 12/08/09

Media Strategies: Conde Nast, Hearst, Meredith, News Corp and Time to JV in e-readers. CNN invests in neighborhood news feed Outside.In. Springer to launch  [...]

Google Eyes Digital Music Biz

Google appears to be prepping for a push into the digital music business, despite previous denials by the company. According to an article in the Financial Times, the search giant is readying plans to launch a music search service with two online music platforms - News Corp's MySpace, and Lala. The new service will be part of Google's On  [...]

Industry Buzz & Snippets: 10/23/09

Web 2.0 Trends: Amazon: Earnings are up; Kindle is best seller. It's official – Facebook is king of the social networking scene: MySpace has conceded defeat in contest to become the largest online social network. Dailymotion, Europe’s biggest online video challenger to YouTube  [...]

Jambool Raises $5M for A-La-Carte Micropayments System

Jambool, the parent company of micropayment platform Social Gold, has raised $5 million in a funding round led by Madrona Venture Group, adding to the $1 million it raised in late 2008. Bay Partners reportedly also participated. Social Gold enables developers to easily implement a micropayments system into virtual worlds, social networking games and similar engagement offerings. Its suite includes an in-game payment system with support for credit cards, mobile payments and online transaction   [...]

'Webcam Social Shopper' Brings Dressing Rooms to Computer Monitors

Zugara has launched the Webcam Social Shopper, an app that weds Augmented Reality and Motion Capture technology to yield a private and virtual "trying-on" experiences for retail shoppers -- which can then put items in their shopping carts. E-retailers that implement the Zugara app can encourage clients to use it without downloading extra software; all they need is a printer and a webcam. To virtually try clothes on, a user must print out a Zugara "marker" a  [...]

Advertisement

Google Wave Integrates Email, Data Sharing, Tweets

Google demonstrated a new product, Google Wave, yesterday at the Google I/O conference in San Francisco. Google Wave is the result of a multiyear project bent on integrating e-mail, instant messaging, photo sharing, and possibly social networking. Components of Twitter, Friendfeed, and Facebook, alongside other internet discussions, can be aggregated in one interface, stream-of-consciousness-style. Users   [...]

Sears and Kmart Try the Social Media 'My'

Hoping to ingratiate themselves to today's social media-savvy shoppers, Kmart and parent company Sears are test-driving two new community sites: MySears and MyKmart. Built with help from consumer review socnet Viewpoints, the site enables users to write reviews, view polls and blogs, and follow either retailer on Facebook, Twitter, YouTube and LinkedIn. Videos, a "featured revi  [...]

Twitter to Charge for As-Yet-Unspecified Add-Ons

Twitter is further solidifying plans to implement a premium account structure for "power" users or companies. Co-Founder Biz Stone confirmed that the company recently hired a product manager to develop commercial accounts, but reiterated that the service would be "free to use by everyone," and for-profit services would be add-  [...]

Advertisement

Netflix Connects Users with Facebook

Online consumer entertainment retailer Netflix, which publicized intentions to focus more on its online content streaming service, is expanding its internet presence through a partnership with social networking site Facebook. Using the Facebook Connect extension of the social networking platform, Netflix customers who are Facebook members can seamlessly link both accounts, the company explains. This will allow Netflix customer  [...]

YouTube's Supersized Masthead Draws 'Encouraging' Engagement

Last Friday Google expanded an existing YouTube masthead ad into a "crosstalk ad unit," according to Adam Stewart, Industry Director-Media and Entertainment at Google. "It's a high-reach, high-impact ad unit that can deliver results," he said. It's also much larger than typical mastheads, reflecting growing eagerness by major online brands to unroll bigger, more engaging banner ad units to draw  [...]

iBokan: Confessions Of An iPhone App Developer

A recent evaluation of a pricing experiment by iPhone developer Team iBokan, presented as a guest blog on TechCrunch, reveals some of the things app developers should try to avoid. Armed with app download tracking tools and a post-hoc common sense, developer Bo Wang shares insight into the cogs of app development, as well as lessons learned from a pricin  [...]

YouTube, Universal Plan Premium Music Video Hub

YouTube and Universal Music Group are contemplating an alliance by which the former would build a music video hub for the latter. According to The Wall Street Journal, YouTube will also provide ad sales support and a platform to distribute Universal video content to other sites. The pending project's been tentatively dubbed "Vevo" and has been underway since last year. People familiar with the matter   [...]

'Power Shoppers' Seek Freshness, Personality in e-Tail

As American consumers grow more familiar with, and dependent on, online shopping, expectations about the quality of their experience increase dramatically. Natch, the stakes also get higher for retailers, writes Retailer Daily. Power shoppers - those that shop online at least three times per month - have the highest expectations,   [...]

'Google Holiday Shopping' Leverages Top Product Searches

Google has launched Google Holiday Shopping, which aggregates top product searches for certain categories. "To find the season's most wanted gifts, Santa's elves mined millions of recent Google Product Search queries to put together some of the most popular products people are searching for," the site reads. Categories include Video Games & Toys, Cold Weather and Specialty Foods. "Bakugan," "peacoat" and "chocolate fount  [...]

SmartyPig: Higher Savings, Wiser Spend, Over 'Net

Observing how the economy has affected discretionary spending, a service called SmartyPig aims, with a friendly face and soothing pink motif, to help users save ... and pass savings on from online retailers. The site launched this year. Its modus operandi is to help users build online savings goals for major purchases, including travel, electronic devices and gifts for the holidays. A high-yie  [...]

MySpace Plots to Monetize Panoply of User Pics

Through a partnership with HP, MySpace hopes to encourage its resident narcissists to print photos and buy customized merchandise from their profile pages. HP's web-based printing software will be available in the photo sections of MySpace users, which uploaded nearly four billion photos to date, reports the Associated Press. Click-to-print   [...]

RIAA, DMA, Musicians, Songwriters Seal Streaming Music's Fate

The RIAA and Digital Media Association (DMA) inked an agreement with organizations that represent musicians and songwriters, intended to provide a clear licensing procedure for digital music distribution. The model applies specifically to streaming music services like Last.fm or Blip.fm, as well as subscription or ad-supported offerings like We7. Download-to-own music was not included. Music organizations that signed the agreement included the National Music Publishers' Association, the Na  [...]

Record Labels Go 'All In' on MySpace Music

In the fast-paced world of social media, it seems a lifetime ago that MySpace announced the impending debut of MySpace Music -- but it was actually only last April. While it isn't clear what called for the big delay, the social network is now ready to launch the music site -- which could debut in mere days, Ars Technica   [...]

Virtual Merch Not so Ephemeral, After All

Virtual world marketing was all the rage in '06, and then, it wasn't. And 2008 hasn't done much to clarify whether it's in again - or totally out. Just 1.9 percent of marketers are using virtual worlds, compared with blogs (25.6 percent), online video (24.4) and social networks (18.1),   [...]

Casual Male Launches Supersized Social Network

Big men can social network about fashion and what it's like to be "big and tall" with a new network from Casual Male Retail Group, parent company of brands like Casual Male XL and LivingXL, MediaBuyerPlanner writes. The site, BoldXL, targets larger-sized 18- to 24-year-old men, and will include articles, blog posts and videos on the issues facing them,   [...]