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Social Networking Gives Online Ads A Break

One morning in January, hundreds of commuters at the Liverpool Street Station in London started dancing. The feat was aired during a break in the reality television show Celebrity Big Brother as an advertising stunt for wireless telephone network T-Mobile. The ad was shown only once on television, but word of it spread via email message, blogs and social networks, until it was watched more than 15 million times on YouTube.    [...]
Posted: Tuesday, June 23rd 2009

In Japan, a Virtual Shopping Center Goes Mobile

In Japan, virtual worlds have hit the mobile phone. Mobile tech company Media Groove has launched Chipuya Town (site in Japanese), a virtual world accessible on any Flash-friendly mobile phone. Thus far it is mainly frequented by Japanese girls. Users build an avatar, then step into a cutesy version of Japan's Shibuya shopping district, earning Grooves -- the virtual currency -- by adding friends, going on treasur  [...]
Posted: Monday, December 3rd 2007

RockYou Partners with Like.com to Bring Shopping to Slideshows

Slideshow creator RockYou has partnered with visual shopping search engine Like.com. The relationship brings comparison shopping to users seeking similar styles to those of their friends'. The pairing brings a feature to RockYou that allows users to buy clothing similar to what friends are wearing, thanks to a Like "style drawer" that juts out from slideshows,   [...]
Posted: Wednesday, September 5th 2007

'Transparent' TV-Style Ads Make YouTube Debut

Today YouTube debuts its in-video advertising component. Across the bottom of a video screen, a Flash-based overlay will play while a clip is being watched. The style is reminiscent of the format of TV commercials, with the exception of some web-savvy adoptions, including slight transparency and the ability to skip them. If users find the ads too intrusive, a mere click will make them disappear. This move was an attempt to be "respectful of the community while offering somet  [...]
Posted: Wednesday, August 22nd 2007

New Virtual World Attracts 2MM Uniques

Gaia Online, a San Jose-based virtual world and social networking site has managed to keep under the radar while attracting troves of teens - clocking two million unique visitors last month, with 85 percent living in the U.S., according to GigaOM. With the tagline, "the world's fastest growing online world hangout for teens," the website is able to attract so many visitors through its   [...]
Posted: Tuesday, April 24th 2007

CondeNet Seeks Teen Girls for Flip.com

As it launches Flip.com, CondeNet is still looking for its teen girl audience to come to create and share content, ClickZ writes. Flip.com is CondeNet's entry into the social-networking space. The site allows members to create their own multimedia "flipbooks," which can then be shared with friends. Members can include text, video, images or audio, al  [...]
Posted: Wednesday, February 7th 2007

YouTube + Family Vacations = Travelistic.com

Hoping user-generated videos will do for online travel what Saturday Night Live skits did for YouTube, Travelistic.com has launched, encouraging travelers to post their travel videos and commentary. Travelistic will feature videos created by users and local tourism bureaus, among others, and has incorporated social-networking features, MediaPost   [...]
Posted: Monday, October 23rd 2006

Fantasy Gambling Sites Grow as Feds Crack Down

As the government bans online gambling sites that collect money from users, "fantasy" gambling sites that allow users to gamble for free are growing in popularity. Free online gambling sites such as Faniq.com, NBX.com, Fanlete.com, Pickheads.com, Wagerline.com, and Picks  [...]
Posted: Friday, October 20th 2006

Burger King, Diddy Launch DiddyTV for YouTube

Sean "Diddy" Combs says he is having it his way as he partners with Burger King to create the new brand channel DiddyTV for YouTube. The branded channel on YouTube will feature tracks from Combs's new Bad Boy/Atlantic Records CD "Press Play," as well as original content for fans, AdWeek reports. Combs will also be featured in an upcoming ad campaign in support of DiddyTV. WPP Group's V  [...]
Posted: Thursday, October 12th 2006

ExpoTV Gives Product Reviews the YouTube Treatment

Expo Communications has launched ExpoTV, a site that will allow users to post product reviews in video form - and potentially share in ad revenue from their submissions. ExpoTV users will be allowed to post one- to three-minute "videopinions" on a wide range of consumer products, ClickZ reports. The site's community can then comment on and rate the usefulness of each review. Beginning this month, each top vote getter will  [...]
Posted: Wednesday, October 11th 2006

Study Finds Differences between Teens and Tweens

A new study points to markedly different online behavior between children ages 8-11 and those 12-14, with consequences for Teens are much more online savvy, spending more time online engaged in communication and on social-networking sites, a new study by eMarketer finds, countering the belief among some that there are little differences in behavior between the two groups. eMarketer found that teens shift away from tween onli  [...]
Posted: Wednesday, October 4th 2006

Wal-Mart, Apple Considering Digital Download Deal

After months of pressuring movie studios not to partner with Apple to make movies available for download via iTunes, Wal-Mart itself may be ready to partner with Apple over movie, music, and TV show downloads. Apple and Wal-Mart are considering an alliance that would allow consumers to purchase a digital download "coupon" that would let consumers download movies, music, and TV shows, with Apple paying Wal-Mart a portion of the proceeds, Variety   [...]
Posted: Tuesday, October 3rd 2006

E-Cards Are Back, Thanks to Ad Market and Broadband

The online greeting card industry - an icon of the dot-com boom and a quick victim of the bust - is starting to make some noise again, writes the New York Times. Companies are designing more heavily animated cards to take advantage of broadband, and despite the costs of creating and distributing the cards businesses are generating profit, thanks to a healthy online advertising market and a willingness by consumers to pay for   [...]
Posted: Monday, January 30th 2006

S.F. Chronicle Launches 'Chronicle Jobs TV'

The San Francisco Chronicle is launching a 30-minute television program called Chronicle Jobs TV, which will run three times a week on UPN Bay Area Channel 44 at 5:30 a.m., Monday through Wednesday, MediaPost reports (via MediaBuyerPlanner). The intent, at least in part, is to gain back classified  [...]
Posted: Tuesday, January 24th 2006

New Balance Shoe Is Sole Advertiser for New Comcast VOD Channel

Comcast's new on-demand channel, Exercisetv, which has no traditional commercials, is essentially a subtle infomercial for the channel's sponsor, New Balance Athletic Shoe Inc., The Philadelphia Inquirer reports (via MediaBuyerPlanner). The network may overcome advertiser concern about viewers fast-forwarding though their messages in on-demand programming  [...]
Posted: Friday, January 20th 2006

Amazon, Bill Maher Team for Show on Web

Amazon.com plans to webcast a 12-episode original show, hosted by Bill Maher, that features performers and authors talking up new releases available for sale by Amazon, reports the Associated Press. The original series will begin airing June 1 and is the first among what the company says is other examples of original content anticipated for launch on the website. The intent is to make Amazon.com more of a destinati  [...]
Posted: Thursday, January 19th 2006