The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement

Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Help

To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.


Your current selection AND NOT
» ad buying & planning 3
» ad selling 3
» ad targeting 2 1
» ad technologies & vendors 3
» alternative marketing 2 1
» b2b 1 2
» best practices 1 2
» biz buzz 2 1
» branding 2 1
» broadband 2 1
» case studies 2 1
» co-op marketing & partnerships 1 2
» computers & tech 1 2
» cross media 1 2
» demographics 1 2
» entertainment 3
» intrusive formats 1 2
» major account moves 1 2
» major brands 2 1
» major players news 2 1
» online ad market 2 1
» promotions 1 2
» signs of what's to come 1 2
» technical innovation 1 2
» tools & software 1 2
» top stories 1 2
» user experience 1 2
» Youth 1 2

MARKETING JOBS
Advertisement

'Transparent' TV-Style Ads Make YouTube Debut

Today YouTube debuts its in-video advertising component. Across the bottom of a video screen, a Flash-based overlay will play while a clip is being watched. The style is reminiscent of the format of TV commercials, with the exception of some web-savvy adoptions, including slight transparency and the ability to skip them. If users find the ads too intrusive, a mere click will make them disappear. This move was an attempt to be "respectful of the community while offering somet  [...]

Study Finds Differences between Teens and Tweens

A new study points to markedly different online behavior between children ages 8-11 and those 12-14, with consequences for Teens are much more online savvy, spending more time online engaged in communication and on social-networking sites, a new study by eMarketer finds, countering the belief among some that there are little differences in behavior between the two groups. eMarketer found that teens shift away from tween onli  [...]

Wal-Mart, Apple Considering Digital Download Deal

After months of pressuring movie studios not to partner with Apple to make movies available for download via iTunes, Wal-Mart itself may be ready to partner with Apple over movie, music, and TV show downloads. Apple and Wal-Mart are considering an alliance that would allow consumers to purchase a digital download "coupon" that would let consumers download movies, music, and TV shows, with Apple paying Wal-Mart a portion of the proceeds, Variety   [...]