Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 6 | 5 |
| » ad pricing | 1 | 10 |
| » ad selling | 2 | 9 |
| » ad targeting | 3 | 8 |
| » ad technologies & vendors | 6 | 5 |
| » alternative marketing | 7 | 4 |
| » Asia/Pacific | 3 | 8 |
| » best practices | 3 | 8 |
| » biz buzz | 3 | 8 |
| » branding | 3 | 8 |
| » broadband | 4 | 7 |
| » campaigns & creatives of note | 1 | 10 |
| » case studies | 1 | 10 |
| » co-op marketing & partnerships | 2 | 9 |
| » computers & tech | 4 | 7 |
| » consumer packaged goods | 1 | 10 |
| » cross media | 2 | 9 |
| » demographics | 2 | 9 |
| » domain names | 1 | 10 |
| » entertainment | 9 | 2 |
| » legal, government & regulation | 4 | 7 |
| » loyalty & retention | 1 | 10 |
| » major account moves | 1 | 10 |
| » major brands | 2 | 9 |
| » major players news | 3 | 8 |
| » measurement & analytics | 2 | 9 |
| » media convergence | 2 | 9 |
| » mobile marketing | 2 | 9 |
| » multi-channel marketing | 1 | 10 |
| » new and improved | 2 | 9 |
| » online ad market | 4 | 7 |
| » privacy | 1 | 10 |
| » promotions | 1 | 10 |
| » publishing | 1 | 10 |
| » research & stats | 2 | 9 |
| » rich media | 2 | 9 |
| » search engine marketing | 1 | 10 |
| » signs of doom | 1 | 10 |
| » signs of recovery | 1 | 10 |
| » signs of what's to come | 6 | 5 |
| » telecom | 2 | 9 |
| » tools & software | 7 | 4 |
| » top stories | 1 | 10 |
| » user experience | 6 | 5 |
| » viral marketing & social media | 3 | 8 |
| » women | 1 | 10 |
| » worst practices | 1 | 10 |
| » Youth | 3 | 8 |
- Showing 1 - 11 of 11
Industry Buzz & Snippets: 12/08/09
Media Strategies:
Conde Nast, Hearst, Meredith, News Corp and Time to JV in e-readers.
CNN invests in neighborhood news feed Outside.In.
Springer to launch [...]
Posted: Tuesday, December 8th 2009
Industry Buzz & Snippets: 10/28/09
Media Strategies:
The WSJ's odd mobile application strategy.
Disney offers iPhone app.
Online Marketing Scams:
Gawker [...]
Posted: Wednesday, October 28th 2009
Industry Buzz & Snippets: 10/23/09
Web 2.0 Trends:
Amazon: Earnings are up; Kindle is best seller.
It's official – Facebook is king of the social networking scene: MySpace has conceded defeat in contest to become the largest online social network.
Dailymotion, Europe’s biggest online video challenger to YouTube [...]
Posted: Friday, October 23rd 2009
'Webcam Social Shopper' Brings Dressing Rooms to Computer Monitors
Zugara has launched the Webcam Social Shopper, an app that weds Augmented Reality and Motion Capture technology to yield a private and virtual "trying-on" experiences for retail shoppers -- which can then put items in their shopping carts.
E-retailers that implement the Zugara app can encourage clients to use it without downloading extra software; all they need is a printer and a webcam.
To virtually try clothes on, a user must print out a Zugara "marker" a [...]
Posted: Friday, July 17th 2009
Augmented Reality Technology Brings Useful Service to USPS
To strengthen the US Postal Service's position in online brand equity, as well as stimulate more use of the site and e-commerce sales, agency AKQA/DC launched the Virtual Box Simulator.
The Virtual Box Simulator is a component of USPS's current campaign, "A Simpler Way to Ship," and its objective is to leverage augmented reality technology in a way that is practical for USPS clients.
Users print a little eagle off the website, switc [...]
Posted: Friday, June 12th 2009
In Japan, a Virtual Shopping Center Goes Mobile
In Japan, virtual worlds have hit the mobile phone.
Mobile tech company Media Groove has launched Chipuya Town (site in Japanese), a virtual world accessible on any Flash-friendly mobile phone. Thus far it is mainly frequented by Japanese girls.
Users build an avatar, then step into a cutesy version of Japan's Shibuya shopping district, earning Grooves -- the virtual currency -- by adding friends, going on treasur [...]
Posted: Monday, December 3rd 2007
Online Video, Social Networking to Drive Global Digital Lifestyle
Online video activities are outpacing the growth in popularity of other digital media, while social networking is quickly becoming the dominant online behavior globally, according to the latest "Face of the Web," Ipsos Insight's annual study of Internet and Technology trends, writes MarketingC [...]
Posted: Friday, July 6th 2007
Online Video Recording Sparks Neo-Piracy Concerns
Media companies are increasingly worried that video recording software will yield a new generation of pirates, robbing the entitled of lucrative ad revenue, reports The Globe and Mail.
As media companies ramp up the television, film and video offerings available online, concerns about new media piracy are understandably growing. And sometimes, even pr [...]
Posted: Monday, June 25th 2007
A Look at Mobile Marketing Trends
As major mobile networks invite marketers onto their carefully created content networks, mobile marketing applications on the leading edge help make life easier for the 80 percent of U.S. consumers who own a handset.
Branded Utility. In Japan, there's i-mode FeliCa, a service that turns a wireless handset into a convenient swipe tool, se [...]
Posted: Tuesday, January 9th 2007
Wal-Mart, Apple Considering Digital Download Deal
After months of pressuring movie studios not to partner with Apple to make movies available for download via iTunes, Wal-Mart itself may be ready to partner with Apple over movie, music, and TV show downloads.
Apple and Wal-Mart are considering an alliance that would allow consumers to purchase a digital download "coupon" that would let consumers download movies, music, and TV shows, with Apple paying Wal-Mart a portion of the proceeds, Variety [...]
Posted: Tuesday, October 3rd 2006
New Microsoft Music Store May Bring Ads, Anti-trust Scrutiny
CNET: MSN Music: It's really about Windows
Microsoft's new music store, rumored to be released this Thursday, is both a means for the software giant to enter the music selling business, but perhaps more importantly to make the argument that its operating system is hip and capable. The CNET account juxtaposes a quote from a recent Bill Gates interview: "We be [...]
Posted: Monday, August 30th 2004
- Showing 1 - 11 of 11