Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 19 | 6 |
| » ad pricing | 3 | 22 |
| » ad selling | 5 | 20 |
| » ad targeting | 14 | 11 |
| » affiliate marketing | 3 | 22 |
| » alternative marketing | 12 | 13 |
| » Asia/Pacific | 1 | 24 |
| » b2b | 1 | 24 |
| » best practices | 5 | 20 |
| » biz buzz | 9 | 16 |
| » branding | 10 | 15 |
| » broadband | 5 | 20 |
| » campaigns & creatives of note | 5 | 20 |
| » case studies | 4 | 21 |
| » co-op marketing & partnerships | 4 | 21 |
| » computers & tech | 5 | 20 |
| » consumer packaged goods | 5 | 20 |
| » cross media | 6 | 19 |
| » demographics | 4 | 21 |
| » domain names | 4 | 21 |
| » entertainment | 16 | 9 |
| » Europe | 1 | 24 |
| » instant messaging marketing | 1 | 24 |
| » intrusive formats | 1 | 24 |
| » legal, government & regulation | 2 | 23 |
| » loyalty & retention | 1 | 24 |
| » major account moves | 1 | 24 |
| » major brands | 8 | 17 |
| » major players news | 10 | 15 |
| » measurement & analytics | 4 | 21 |
| » media convergence | 3 | 22 |
| » minorities | 1 | 24 |
| » mobile marketing | 4 | 21 |
| » multi-channel marketing | 1 | 24 |
| » new and improved | 3 | 22 |
| » online ad market | 16 | 9 |
| » pearls of wisdom | 1 | 24 |
| » people | 2 | 23 |
| » political parties & organizations | 1 | 24 |
| » privacy | 2 | 23 |
| » promotions | 1 | 24 |
| » publishing | 3 | 22 |
| » research & stats | 5 | 20 |
| » rich media | 5 | 20 |
| » search engine marketing | 3 | 22 |
| » signs of doom | 1 | 24 |
| » signs of recovery | 1 | 24 |
| » signs of what's to come | 7 | 18 |
| » syndication & RSS | 1 | 24 |
| » technical innovation | 6 | 19 |
| » telecom | 1 | 24 |
| » text ads | 2 | 23 |
| » tools & software | 4 | 21 |
| » top stories | 1 | 24 |
| » user experience | 8 | 17 |
| » viral marketing & social media | 2 | 23 |
| » women | 4 | 21 |
| » worst practices | 2 | 23 |
| » Youth | 8 | 17 |
- Showing 1 - 25 of 25
Industry Buzz & Snippets: 12/08/09
Media Strategies:
Conde Nast, Hearst, Meredith, News Corp and Time to JV in e-readers.
CNN invests in neighborhood news feed Outside.In.
Springer to launch [...]
Posted: Tuesday, December 8th 2009
Industry Buzz & Snippets: 10/23/09
Web 2.0 Trends:
Amazon: Earnings are up; Kindle is best seller.
It's official – Facebook is king of the social networking scene: MySpace has conceded defeat in contest to become the largest online social network.
Dailymotion, Europe’s biggest online video challenger to YouTube [...]
Posted: Friday, October 23rd 2009
Facebook Invites Charities into Experimental Gift Shop
At the Social Good Conference on Friday, marketing/outreach director Randi Zuckerberg announced Facebook would be opening its new "credits" platform to four non-profits: Project Red, Toms Shoes, Kiva and the Wold Wildlife Fund.
The non-profits add to the four online gift and greeting companies that were invited to try the platform last week: American Greetings Interactive, GreetBeatz, Someecards and Real Gifts.
"We are exploring ways for developers to use the Gift Shop to offer...virtual, [...]
Posted: Monday, August 31st 2009
Nestle Puts Tweets Inside Ad Units
Food mogul Nestle has turned to Twitter for an ad campaign to promote JuicyJuice, reports AdAge.
Juicy Juice is not the first brand to integrate Twitter into an ad campaign, but it is the first to allow users to post tweets within an ad unit that appears anywhere on the web.
The ad unit will be tested for one month on mom-targeted sites [...]
Posted: Friday, June 12th 2009
Pixazza Launches Crowdsourced 'AdSense for Images'
Photo ad network Pixazza has launched an e-commerce feature that enables viewers to click on items in an image, then view online product listings for them.
The service enables web publishers to add little yellow tags to items in an image. When users hover over the tag, a product listings box appears that enables them to click through to retailers and make purchases. Websites like iamnotobsessed.com have been testing the feature since last fall, [...]
Posted: Friday, March 27th 2009
Twitter to Charge for As-Yet-Unspecified Add-Ons
Twitter is further solidifying plans to implement a premium account structure for "power" users or companies.
Co-Founder Biz Stone confirmed that the company recently hired a product manager to develop commercial accounts, but reiterated that the service would be "free to use by everyone," and for-profit services would be add- [...]
Posted: Thursday, March 26th 2009
iBokan: Confessions Of An iPhone App Developer
A recent evaluation of a pricing experiment by iPhone developer Team iBokan, presented as a guest blog on TechCrunch, reveals some of the things app developers should try to avoid.
Armed with app download tracking tools and a post-hoc common sense, developer Bo Wang shares insight into the cogs of app development, as well as lessons learned from a pricin [...]
Posted: Monday, March 23rd 2009
Lucky's iPhone App Steers Ladies into Local Stores
Lucky, the Condé Nast publication about "shopping and style," released an iPhone application that lets shoppers locate a particular brand, color, and size of shoe in nearby stores.
The Lucky at Your Service app taps into inventories of stores carrying the 70+ types of shoes listed in the magazine's March shoe guide, then narrows the search down to those with the model in stock. It then uses iPhone's GPS capability -- or an entered ZIP code -- to zero in on stores closest to the user, [...]
Posted: Wednesday, February 4th 2009
Image Search Draws Impulse Buyers to Online Pubs, E-tail Brands
PIXSTA, a United Kingdom-based search firm that lets users search for images with other images, then purchase items they like without excess verbage, added eight media brands to its content network.
Names were not disclosed, but a list of companies that implement PIXSTA are available in the press release.
"PIXSTA is alrea [...]
Posted: Monday, August 18th 2008
Jivox Tests eCommerce Video Model with WatchNBuy
Online video firm Jivox launched WatchNBuy, a shopping service that lets consumers click on items in a video -- and purchase them.
The model has been tried before. In June, Splashcast released a tool that enables marketers to "highlight" items in an online video. Consumers can click on the items to view an ad or visit a purchasing page. TiVo and Amazon also announced a [...]
Posted: Tuesday, July 22nd 2008
Industry Buzz & Snippets: 7/1/08
Ad Networks and Analytics:
Lyris has upgraded its HQ product for the marketing and ad industry. HQ for Agencies enables users to manage online marketing campaigns.Google Ad Planner was playfully blamed for yesterday's Google Analytics crash.Italian motorcycle vendor Duc [...]
Posted: Tuesday, July 1st 2008
Facebook May Face Class Action Suit, Fueled by Canadian Law School Students
The Canadian Internet Policy and Public Interest Clinic has filed a privacy complaint against Facebook, asserting it violates the Canadian Personal Information Protection and Electronic Documents Act.
"Facebook does not make a reasonable effort to advise users of the purposes for which their personal information is used," the group wrote. "Facebook also does not advise users of the extent of their personal information that will be shared by joining a network."
Facebook spokesmen denied tha [...]
Posted: Monday, June 2nd 2008
In Japan, a Virtual Shopping Center Goes Mobile
In Japan, virtual worlds have hit the mobile phone.
Mobile tech company Media Groove has launched Chipuya Town (site in Japanese), a virtual world accessible on any Flash-friendly mobile phone. Thus far it is mainly frequented by Japanese girls.
Users build an avatar, then step into a cutesy version of Japan's Shibuya shopping district, earning Grooves -- the virtual currency -- by adding friends, going on treasur [...]
Posted: Monday, December 3rd 2007
New BlinkBox Offers User Generated Ads for Movies & TV Shows
A UK-based startup called BlinkBox allows users to browse mountains of pre-created clips from movies and TV shows, then add personalized messages to the beginning.
Messages and clips can then be shared through a link, embeddable code or mobile device, according to TechCrunch. After the video plays, a link invites users to purchase or rent the full movie or T [...]
Posted: Tuesday, October 23rd 2007
RockYou Partners with Like.com to Bring Shopping to Slideshows
Slideshow creator RockYou has partnered with visual shopping search engine Like.com.
The relationship brings comparison shopping to users seeking similar styles to those of their friends'.
The pairing brings a feature to RockYou that allows users to buy clothing similar to what friends are wearing, thanks to a Like "style drawer" that juts out from slideshows, [...]
Posted: Wednesday, September 5th 2007
'Transparent' TV-Style Ads Make YouTube Debut
Today YouTube debuts its in-video advertising component. Across the bottom of a video screen, a Flash-based overlay will play while a clip is being watched.
The style is reminiscent of the format of TV commercials, with the exception of some web-savvy adoptions, including slight transparency and the ability to skip them.
If users find the ads too intrusive, a mere click will make them disappear. This move was an attempt to be "respectful of the community while offering somet [...]
Posted: Wednesday, August 22nd 2007
Adify Launches Vertical Ad Network for Gay Community
Yesterday Adify launched the Gay Ad Network, an aggregation of influential gay and lesbian publishers that feature over two dozen partners and preside over 200 websites.
The Gay Ad Network provides advertisers with the opportunity to introduce brands to the desirable gay community, which boast the following facts and figures:
According to DoubleClick, 68 percent of gay online surfers are between the ages of 18-34, better educated, better paid and generating more discr [...]
Posted: Wednesday, August 15th 2007
Online Video Recording Sparks Neo-Piracy Concerns
Media companies are increasingly worried that video recording software will yield a new generation of pirates, robbing the entitled of lucrative ad revenue, reports The Globe and Mail.
As media companies ramp up the television, film and video offerings available online, concerns about new media piracy are understandably growing. And sometimes, even pr [...]
Posted: Monday, June 25th 2007
Richer Rich Media, Video Boost Online Ad Performance
User engagement and interaction are significantly improved in ads that leverage video and "richer" rich media, compared with GIF and simple Flash rich media advertisements, according to a rich media study conducted by InsightExpress and commissioned by Viewpoint Corporation, reports MarketingCharts [...]
Posted: Monday, June 18th 2007
A Look at Mobile Marketing Trends
As major mobile networks invite marketers onto their carefully created content networks, mobile marketing applications on the leading edge help make life easier for the 80 percent of U.S. consumers who own a handset.
Branded Utility. In Japan, there's i-mode FeliCa, a service that turns a wireless handset into a convenient swipe tool, se [...]
Posted: Tuesday, January 9th 2007
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