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Google Eyes Digital Music Biz

Google appears to be prepping for a push into the digital music business, despite previous denials by the company. According to an article in the Financial Times, the search giant is readying plans to launch a music search service with two online music platforms - News Corp's MySpace, and Lala. The new service will be part of Google's On  [...]
Posted: Friday, October 23rd 2009

Industry Buzz & Snippets: 10/23/09

Web 2.0 Trends: Amazon: Earnings are up; Kindle is best seller. It's official – Facebook is king of the social networking scene: MySpace has conceded defeat in contest to become the largest online social network. Dailymotion, Europe’s biggest online video challenger to YouTube  [...]
Posted: Friday, October 23rd 2009

Facebook Invites Charities into Experimental Gift Shop

At the Social Good Conference on Friday, marketing/outreach director Randi Zuckerberg announced Facebook would be opening its new "credits" platform to four non-profits: Project Red, Toms Shoes, Kiva and the Wold Wildlife Fund. The non-profits add to the four online gift and greeting companies that were invited to try the platform last week: American Greetings Interactive, GreetBeatz, Someecards and Real Gifts. "We are exploring ways for developers to use the Gift Shop to offer...virtual,   [...]
Posted: Monday, August 31st 2009

Dell, Moonfruit Claim Twitter Campaigns Effective

At a Twitter for Brands event hosted by New Media Age in London on Friday, Dell representatives said they have seen tangible uplifts in sales which can be directly attributed to marketing on Twitter. The brand's Twitter account has driven $3 million in sales since it began operation in 2007. Moonfruit, a website builder, also said Twitter campaigns have helped the brand. Moonfruit said it spent around 10,000 pounds ($16,400) on prizes for the campaign  [...]
Posted: Tuesday, August 25th 2009

Twitter to Add Latitude/Longitude Data to Tweets

Twitter is preparing to add an additional detail to each and every tweet published by its users: location, according to co-founder Biz Stone on the Twitter Blog. "A new API will allow developers to add latitude and longitude to any tweet," wrote Stone, adding that with "accurate, tweet-level data" you can immediately toggle to the tweets from users in your neighborhood or city -- even if you do not follow them. It w  [...]
Posted: Friday, August 21st 2009

Facebook Faces Fraud Allegations

Facebook's revenue target for 2009 is reportedly $550 million, nearly twice last year's $280 million; a large part of that revenue derives from cost-per-click (CPC) advertising from small advertisers. But recent news and complaints about click fraud of up to 100% has made these advertisers angry. Complaints (on WickedFire)  [...]
Posted: Monday, June 22nd 2009

Nestle Puts Tweets Inside Ad Units

Food mogul Nestle has turned to Twitter for an ad campaign to promote JuicyJuice, reports AdAge. Juicy Juice is not the first brand to integrate Twitter into an ad campaign, but it is the first to allow users to post tweets within an ad unit that appears anywhere on the web. The ad unit will be tested for one month on mom-targeted sites   [...]
Posted: Friday, June 12th 2009

Google Wave Integrates Email, Data Sharing, Tweets

Google demonstrated a new product, Google Wave, yesterday at the Google I/O conference in San Francisco. Google Wave is the result of a multiyear project bent on integrating e-mail, instant messaging, photo sharing, and possibly social networking. Components of Twitter, Friendfeed, and Facebook, alongside other internet discussions, can be aggregated in one interface, stream-of-consciousness-style. Users   [...]
Posted: Friday, May 29th 2009

Twitter to Charge for As-Yet-Unspecified Add-Ons

Twitter is further solidifying plans to implement a premium account structure for "power" users or companies. Co-Founder Biz Stone confirmed that the company recently hired a product manager to develop commercial accounts, but reiterated that the service would be "free to use by everyone," and for-profit services would be add-  [...]
Posted: Thursday, March 26th 2009

Netflix Connects Users with Facebook

Online consumer entertainment retailer Netflix, which publicized intentions to focus more on its online content streaming service, is expanding its internet presence through a partnership with social networking site Facebook. Using the Facebook Connect extension of the social networking platform, Netflix customers who are Facebook members can seamlessly link both accounts, the company explains. This will allow Netflix customer  [...]
Posted: Thursday, March 26th 2009

YouTube's Supersized Masthead Draws 'Encouraging' Engagement

Last Friday Google expanded an existing YouTube masthead ad into a "crosstalk ad unit," according to Adam Stewart, Industry Director-Media and Entertainment at Google. "It's a high-reach, high-impact ad unit that can deliver results," he said. It's also much larger than typical mastheads, reflecting growing eagerness by major online brands to unroll bigger, more engaging banner ad units to draw  [...]
Posted: Tuesday, March 24th 2009

iBokan: Confessions Of An iPhone App Developer

A recent evaluation of a pricing experiment by iPhone developer Team iBokan, presented as a guest blog on TechCrunch, reveals some of the things app developers should try to avoid. Armed with app download tracking tools and a post-hoc common sense, developer Bo Wang shares insight into the cogs of app development, as well as lessons learned from a pricin  [...]
Posted: Monday, March 23rd 2009

YouTube, Universal Plan Premium Music Video Hub

YouTube and Universal Music Group are contemplating an alliance by which the former would build a music video hub for the latter. According to The Wall Street Journal, YouTube will also provide ad sales support and a platform to distribute Universal video content to other sites. The pending project's been tentatively dubbed "Vevo" and has been underway since last year. People familiar with the matter   [...]
Posted: Friday, March 6th 2009

'Google Holiday Shopping' Leverages Top Product Searches

Google has launched Google Holiday Shopping, which aggregates top product searches for certain categories. "To find the season's most wanted gifts, Santa's elves mined millions of recent Google Product Search queries to put together some of the most popular products people are searching for," the site reads. Categories include Video Games & Toys, Cold Weather and Specialty Foods. "Bakugan," "peacoat" and "chocolate fount  [...]
Posted: Wednesday, December 3rd 2008

MySpace Plots to Monetize Panoply of User Pics

Through a partnership with HP, MySpace hopes to encourage its resident narcissists to print photos and buy customized merchandise from their profile pages. HP's web-based printing software will be available in the photo sections of MySpace users, which uploaded nearly four billion photos to date, reports the Associated Press. Click-to-print   [...]
Posted: Wednesday, October 8th 2008

RIAA, DMA, Musicians, Songwriters Seal Streaming Music's Fate

The RIAA and Digital Media Association (DMA) inked an agreement with organizations that represent musicians and songwriters, intended to provide a clear licensing procedure for digital music distribution. The model applies specifically to streaming music services like Last.fm or Blip.fm, as well as subscription or ad-supported offerings like We7. Download-to-own music was not included. Music organizations that signed the agreement included the National Music Publishers' Association, the Na  [...]
Posted: Wednesday, September 24th 2008

Record Labels Go 'All In' on MySpace Music

In the fast-paced world of social media, it seems a lifetime ago that MySpace announced the impending debut of MySpace Music -- but it was actually only last April. While it isn't clear what called for the big delay, the social network is now ready to launch the music site -- which could debut in mere days, Ars Technica   [...]
Posted: Monday, September 15th 2008

Facebook May Face Class Action Suit, Fueled by Canadian Law School Students

The Canadian Internet Policy and Public Interest Clinic has filed a privacy complaint against Facebook, asserting it violates the Canadian Personal Information Protection and Electronic Documents Act. "Facebook does not make a reasonable effort to advise users of the purposes for which their personal information is used," the group wrote. "Facebook also does not advise users of the extent of their personal information that will be shared by joining a network." Facebook spokesmen denied tha  [...]
Posted: Monday, June 2nd 2008

'Transparent' TV-Style Ads Make YouTube Debut

Today YouTube debuts its in-video advertising component. Across the bottom of a video screen, a Flash-based overlay will play while a clip is being watched. The style is reminiscent of the format of TV commercials, with the exception of some web-savvy adoptions, including slight transparency and the ability to skip them. If users find the ads too intrusive, a mere click will make them disappear. This move was an attempt to be "respectful of the community while offering somet  [...]
Posted: Wednesday, August 22nd 2007

Yahoo to Add Video Component to Photo Site Flickr

In an effort to broaden the range of media available to internet users, Yahoo announced it would be adding a video component to its photo-sharing site Flickr. GM Mike Folgner of Yahoo Video said the company is committed to building "a much better destination for you to access all this different content.'' A means to this end is to "put video everywhere you are on the Internet," with emphasis on Flickr,   [...]
Posted: Monday, August 6th 2007